Ad Agencies And Social Media Monitoring: Driving Value

April 28, 2011 | By View Linkedin Profile

Social media, in all its forms, has become a key factor for ad agencies. While traditional advertising is here to stay, ad agencies are increasingly including social media into their marketing mix. According to Jeremiah Owyang, there has been a significant increase in spending by corporations for employing the services of agencies that specialize in social media engagement and monitoring. In 2010, Old Spice launched its viral campaign called “The Man Your Man Could Smell Like” featuring Isaiah Mustafa. Although the campaign was first aired on TV before it was featured on YouTube, it recorded around 22.3 million views between February 2010 and July 2010. The online marketing for the ad was handled by the agency, Wieden + Kennedy. The agency then followed this up with another campaign called “The Return of the Man Your Man Could Smell Like” which registered 12.4 million views when it was launched the same year, in June. Ad agencies can and should get to the next level of their social media offerings. Owning the Brand: Monitoring Brand Mentions Social-media-ready ad agencies have become brand custodians as they are capable of generating content that is designed to achieve business objectives. Such agencies stand out as …

Posted in Brand Monitor | SMM

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