April 28, 2011

Owning the Brand - Old Spice | The Man Your Man Could Smell Like
Social media, in all its forms, has become a key factor for ad agencies. While traditional advertising is here to stay, ad agencies are increasingly including social media into their marketing mix. According to Jeremiah Owyang, there has been a significant increase in spending by corporations for employing the services of agencies that specialize in social media engagement and monitoring.

In 2010, Old Spice launched its viral campaign called "The Man Your Man Could Smell Like" featuring Isaiah Mustafa. Although the campaign was first aired on TV before it was featured on YouTube, it recorded around 22.3 million views between February 2010 and July 2010. The online marketing for the ad was ... Read more...

Posted in Brand Monitor, SMM | 1 Comment »