Social Media Fatigue: the Challenge for Brands

With so much going on in social media these days, it is natural for both marketers as well as users to feel overwhelmed by the need to keep up. Social media is dynamic; while many companies are considering Google+, others are juggling between blogs, tweets and posts. It is not just about what social media platforms to use. For most brands, the bigger challenge is keeping content fresh and coming up with new ways to keep consumers engaged. The increasing pressure to be on top of everything and to keep ahead of the competition can sometimes lead to social media fatigue. From the consumer's ... Read more...

Your Customers Now Notice You; What Next?

When asked to define the concept of 'online customer engagement' what comes to mind are some very specific set of numerical measures. From a marketer's perspective, things like site visits, page views, time spent, search keywords etc are terms that are typically associated with engagement; and why not? These terms are highly relevant and will give companies a clear picture of how their brands have been received by customers. However, the actual exercise of first, establishing a relationship with your customers, and then maintaining it, can be challenging. Once this is achieved, then page views and website traffic will automatically follow. According to an eMarketer study, the primary reason ... Read more...

By Rajiv Parikh, CEO, Position²

Thanks to the group that filled our Ask-the-Experts Roundtable session at DMA 2010. Given the placement of the sessions, I was a little concerned that I wouldn't get to share our new presentation and new Social Media ROI analysis for addressing unresolved issues and engaging to drive new leads. Instead, we had a great session with companies from around the world. While much of the examples in my deck were B2C, many of the questions were B2B. I was happy to share our experiences and learn from the group. If anyone is interested in a copy of our deck, please write to us.

The DMA 2010 conference has evolved from discussing the ... Read more...

According to some of the statistics compiled by econsultancy writer Jake Hird in August 2009

• Around 64% of marketers are using social media for 5 hours or more each week.
• Social networks and blogs are the 4th most popular online activities online, including beating personal email. 67% of global users visit member communities and 10% of all time spent on the internet is on social media sites.

It has become imperative for companies, big or small, to have social media campaigns. It is predicted that the social media spending by companies will increase dramatically in the coming year. The statistics look impressive, the social networks are growing at a geometric rate, and marketers have taken notice and are incorporating social media ... Read more...