This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:



SMBs and Social Media Marketing: Prepping up for 2012



Part One: Growth Projections, Email Marketing, Mobile Marketing

Part Two: Social Media Channels: Facebook, Twitter, Google+

• From the Pros: 30 Social Media Predictions for 2012.
• Top 5 Trends: Search & Social Media Marketing in 2012.
• Social Business: Why Social Media Doesn't Mean Business.
• Study: Emerging ... Read more...

Social Media for the CPG Industry

The last few years have witnessed manufacturers of Consumer Packaged Goods (CPG) embrace social media with great enthusiasm. When it comes to social media, industry giants like Kraft and P&G have adapted rather impressively, having not just a Twitter or Facebook presence, but also putting immense efforts at being the 'customer's brand'. Where there are success stories, there are also instances where many CPG brands continue to face teething troubles with online marketing. The reasons for this could be many; though one of the primary causes could be attempts to fit social media marketing in the company's traditional marketing strategy. This may not be the wisest approach as social media is a ... Read more...

This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Social Media Helps Spur #OccupyWallStreet Protests

The Occupy Wall Street movement has spread quickly all over the globe, conveying the message of the frustrated '99%' to the rest of the world. We analyzed how social media helped expand the reach and build awareness of the Occupy Wall Street campaign, tracking global mentions, demographics and geographic distribution of relevant conversations.

• The State of Social Media 2011: Social Is The ... Read more...

Why Travel Brands Need to Book Social Media on their Itineraries The recent increase in the number of people going online to research and plan their vacations has prompted travel brands to develop a solid digital presence. Although some are still testing the waters, many travel brands have already made social media an integral part of their marketing strategy. Tech-savvy travel agencies are looking to make their websites a one-stop shop for users who want all travel related information in one place. Whether it is last-minute travel tips, destination information or attractive offers, everything is just a click away. According to the 2011 Digital Travel Content and User Experience Survey conducted by Frommer’s Unlimited:

• Almost ... Read more...