In the midst of Google Search Going Social, it is evident - more than ever before - that we need to tweak the way traditional SEO functions. For online queries, Google now weaves content from its social network service into its search formula to serve up personalized results. For people signed into Google accounts, the search engine includes, as results, content approved for sharing by them or their friends on Google+ or Picasa.

With this in mind, let’s look at the key areas to focus on:

Create your own SEO Strategy: Do you have a strategy in place that takes into consideration your business, industry and niche? Prepare a schedule for the tasks. It would greatly ... Read more...

This week's hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week:

Web Analytics 101: 7 Essentials You Can’t Ignore. As senior marketing folks are turning towards analytics to make informed decisions, the importance of data and analytics is growing within organizations. Data is no longer just used during quarterly performance reviews but in day to day activities such as designing a new offer or improving visitor experience in a website. Without further ado, read our 7 Essentials You Can't Ignore.

• 7 New Facebook ... Read more...