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Social Media for the CPG Industry

The last few years have witnessed manufacturers of Consumer Packaged Goods (CPG) embrace social media with great enthusiasm. When it comes to social media, industry giants like Kraft and P&G have adapted rather impressively, having not just a Twitter or Facebook presence, but also putting immense efforts at being the 'customer's brand'. Where there are success stories, there are also instances where many CPG brands continue to face teething troubles with online marketing. The reasons for this could be many; though one of the primary causes could be attempts to fit social media marketing in the company's traditional marketing strategy. This may not be the wisest approach as social media is a ... Read more...

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This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Social Media Helps Spur #OccupyWallStreet Protests

The Occupy Wall Street movement has spread quickly all over the globe, conveying the message of the frustrated '99%' to the rest of the world. We analyzed how social media helped expand the reach and build awareness of the Occupy Wall Street campaign, tracking global mentions, demographics and geographic distribution of relevant conversations.

• The State of Social Media 2011: Social Is The ... Read more...

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Why Travel Brands Need to Book Social Media on their Itineraries The recent increase in the number of people going online to research and plan their vacations has prompted travel brands to develop a solid digital presence. Although some are still testing the waters, many travel brands have already made social media an integral part of their marketing strategy. Tech-savvy travel agencies are looking to make their websites a one-stop shop for users who want all travel related information in one place. Whether it is last-minute travel tips, destination information or attractive offers, everything is just a click away. According to the 2011 Digital Travel Content and User Experience Survey conducted by Frommer’s Unlimited:

• Almost ... Read more...

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The need to balance your social media mix

In 2010, industry experts predicted Facebook to see exponential growth in the years to come; and rightly so. Facebook saw its active user base (outside the US) grow by over 19 million in just four months (October 2010-February 2011), signaling that the networking giant was clearly the king of social media. Predictions for Twitter indicate that it will have a steady 2011, while LinkedIn is expected to witness strong growth in the next five years. According to eMarketer, in 2012, 88% companies in the US will use social media tools for marketing purposes. This brings us to the question of what social media tools are ... Read more...