We're delighted to announce a new version of Brand Monitor™ with exciting new features and a whole lot of under-the-hood tweaks. Here are some of the highlights of this new version: Integrated Twitter Client You can now tweet, reply, retweet, follow and unfollow right from the Brand Monitor™ interface! Sharing posts and creating new conversations [...]

We're delighted to announce a new version of Brand Monitor™ with exciting new features and a whole lot of under-the-hood tweaks. Here are some of the highlights of this new version:

Integrated Twitter Client

You can now tweet, reply, retweet, follow and unfollow right from the Brand Monitor™ interface! Sharing posts and creating new conversations is now easier and more convenient.

• Multiple Twitter Accounts!: You can add all your Twitter accounts into Brand Monitor™. Each Twitter account added gets a separate search bucket with graphs that show volume, sentiment, top influencers and "most talked about" topics.
  
  
• Never miss a single tweet: All tweets are tracked in one place and tagged with sentiment ... Read more...

We're delighted to announce a new version of Brand Monitor™ with exciting new features and a whole lot of under-the-hood tweaks. Here are some of the highlights of this new version: Twitter Influencer Analysis and Display Now, next to each tweet, you will see an "Influencer Score" (out of 100) that our algorithm has rated [...]

We're delighted to announce a new version of Brand Monitor™ with exciting new features and a whole lot of under-the-hood tweaks. Here are some of the highlights of this new version:

Twitter Influencer Analysis and Display

Now, next to each tweet, you will see an "Influencer Score" (out of 100) that our algorithm has rated for the author. Also, if you hover over the twitter author's username, you get to see more information about the author: Full Name, Influencer Score, Bio, Location, Website, Total Tweets, Followers and Following.

• How do we arrive at an Influencer Score?
  
  We identify 10 key sets of information on each Twitter author, and apply a specific weight ... Read more...

Nestle, the world's largest food conglomerate took successive hits to its brand image recently in an issue related to the company's apparent disregard for the environment. It all happened in just about three days, and the damage was fueled by activity in social media.

The Issue:

Environmental group Greenpeace said the palm oil used in the Nestle Kit Kat bars was a threat to the endangered Orangutan. Nestle sourced palm oil from Sinar Mas, the single largest producer of palm oil in Indonesia. Activists claimed that the rising demand for palm oil is one of the main reasons for the depletion of rain forests, which are being leveled to make way for palm oil plantations.

To get ... Read more...

If you have been following my posts, you would know that  last time I spoke on Social Media Monitoring and its importance. In this post I will be talking about the importance of measuring social media campaign to evaluate it's effectiveness. Social Media should be used in a well planned way around your Objectives or [...]

If you have been following my posts, you would know that  last time I spoke on Social Media Monitoring and its importance. In this post I will be talking about the importance of measuring social media campaign to evaluate it's effectiveness. Social Media should be used in a well planned way around your Objectives or Product. The key things which are cyclic in a well structured Social Media Strategy are:

Planning in advance

Designing your path

Execution

Measurement and review

Social Media Campaigns take time to show tangible results.  One should have some clarity in what needs to be done. Measure the engagement and plan your next step accordingly. Measuring Social media is not just about the traffic or conversions that you get. Make sure ... Read more...