We're delighted to announce a series of new updates to the Brand Monitor™ platform, and to give you a heads-up on some of the exciting features we're working on!

Post Relevance

Brand Monitor™ is now powered by an enhanced relvance scoring engine, that you can control. Available under "Filters", you can choose varying levels of relevance; this changes the stream of posts accordingly.

We do this by giving each post a "score" for relevance when compared to a search keyword. By default, "High Relevance" is selected, and posts with "Low" or "Medium" relevance scores are not shown.

If you don't see too many posts in the stream for a particular keyword, try changing the relevance filter to "Medium" ... Read more...

We're delighted to announce a new version of Brand Monitor™ with exciting new features and a whole lot of under-the-hood tweaks. Here are some of the highlights of this new version:

Integrated Twitter Client

You can now tweet, reply, retweet, follow and unfollow right from the Brand Monitor™ interface! Sharing posts and creating new conversations is now easier and more convenient.

• Multiple Twitter Accounts!: You can add all your Twitter accounts into Brand Monitor™. Each Twitter account added gets a separate search bucket with graphs that show volume, sentiment, top influencers and "most talked about" topics.
  
  
• Never miss a single tweet: All tweets are tracked in one place and tagged with sentiment ... Read more...

We're delighted to announce a new version of Brand Monitor™ with exciting new features and a whole lot of under-the-hood tweaks. Here are some of the highlights of this new version:

Twitter Influencer Analysis and Display

Now, next to each tweet, you will see an "Influencer Score" (out of 100) that our algorithm has rated for the author. Also, if you hover over the twitter author's username, you get to see more information about the author: Full Name, Influencer Score, Bio, Location, Website, Total Tweets, Followers and Following.

• How do we arrive at an Influencer Score?
  
  We identify 10 key sets of information on each Twitter author, and apply a specific weight ... Read more...

Nestle, the world's largest food conglomerate took successive hits to its brand image recently in an issue related to the company's apparent disregard for the environment. It all happened in just about three days, and the damage was fueled by activity in social media.

The Issue:

Environmental group Greenpeace said the palm oil used in the Nestle Kit Kat bars was a threat to the endangered Orangutan. Nestle sourced palm oil from Sinar Mas, the single largest producer of palm oil in Indonesia. Activists claimed that the rising demand for palm oil is one of the main reasons for the depletion of rain forests, which are being leveled to make way for palm oil plantations.

To get ... Read more...