Creating a Social Listening Strategy

February 16, 2012 | By

Listening is an Ongoing Process Brands that have integrated social media with their traditional marketing strategies know that online marketing and monitoring go hand-in-hand. While most brands are using various paid and free social media monitoring tools available, many are still unsure about what they should actually be tracking or looking for. According to by Web Liquid and RTW/US, amongst 237 marketing executives, only 4% found the monitoring tools they used were “very valuable”, while 71% said they were ‘somewhat valuable’. Curiosity piqued, the research team at Position2 examined why a large number were not entirely satisfied with their social media monitoring efforts. Most companies have a social media monitoring strategy in place, complete with a robust command center and a well-trained crisis management team. However, many brands, especially the new entrants, are unsure about what they are looking for and do not have a ‘listening strategy’ in place. Social media is a dynamic space; and brands need to understand that listening should be an ongoing process, continuously evolving with the ever-changing tastes and needs of the social consumer. While it is true that the main purpose of social listening strategies is crisis identification, there are other, equally vital, benefits …

Posted in SMM

Position2 Releases the First Free Social Media Monitoring Product for Enterprises

December 13, 2011 | By

Used by hundreds of businesses, Position² Brand Monitor™ expands social media listening and engagement across marketing, customer service and competitive intelligence. Palo Alto, CA, December 14, 2011: Position², a US based provider of Digital Marketing technology and services, has announced its free version of Position² Brand Monitor™, the company’s real-time social media listening and engagement platform. Companies and agencies can sign up at http://brandmonitor.position2.com. For the first time, companies and agencies will be able to harness the same enterprise-class social media monitoring platform used by hundreds of companies for a new value proposition – free. “Just as social media forever changed the relationship of customers and brands, Position2 Brand Monitor expands how businesses harness the explosion brand conversations across multiple media,” states Rajiv Parikh, CEO of Position2. “Customers and key influencers are talking on Facebook, Twitter, news, forums and blog sites. With Brand Monitor, there’s no need to switch across multiple media tracking and engagement systems. You can get it all in one integrated platform – starting at free and scaling to the enterprise.” New Capabilities, Multiple Editions, Easier To Use Available in 4 editions including a completely free ‘Basic Edition’, Position2 Brand Monitor™ is designed for enterprises and agencies. …

Designing a Winning Social Media Campaign

September 20, 2011 | By

Getting Started With a Solid Framework Creating a successful social media campaign is like constructing a skyscraper. You need a strong foundation, quality materials and a reliable crew to ensure your structure doesn’t collapse. However, for many marketer, the idea of ROI and traffic takes priority over the finer details that go into designing a winning campaign. Although returns are a measurable and important aspect of social media marketing, the end result largely depends on the basic framework. Also, people are spending more time on social networks, and that means brands are even more pressurized to capture their attention and convert them into consumers. According to the Trends in Social Advertising survey conducted by Pivot: 60% of the respondents anticipate that social advertising will be very valuable to them. 54% are satisfied or very satisfied with their social advertising. While 37% agree with the statement that social advertising is gaining momentum, 54% strongly agree with the same. 38% marketers always have a social advertising competent as part of their campaign(s). 85% were currently experimenting with social advertising or planned to do so within the next 12 months. While the above statistics appear encouraging, there were some respondents (45%) who said …

Posted in Brand Monitor | SMM

Managing Social Media Burnout

September 8, 2011 | By

Social Media Fatigue: the Challenge for Brands With so much going on in social media these days, it is natural for both marketers as well as users to feel overwhelmed by the need to keep up. Social media is dynamic; while many companies are considering Google+, others are juggling between blogs, tweets and posts. It is not just about what social media platforms to use. For most brands, the bigger challenge is keeping content fresh and coming up with new ways to keep consumers engaged. The increasing pressure to be on top of everything and to keep ahead of the competition can sometimes lead to social media fatigue. From the consumer’s point of view, reading the same content on Facebook, blogs and other channels will only give them a reason to check out your competitor’s webpage. Gartner’s recent study on social media fatigue shows that: One in four young people is ‘bored’ with social networking sites such as Facebook and Twitter. 31% of the respondents between the ages of 18 and 24 said the fun of social media is wearing off. The study also indicates that social media exhaustion is something that was most commonly associated with the early adopters. …

Posted in Brand Monitor | SMM

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