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This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Is Your Audience Truly Engaged via Social Media?

After getting your audiences' attention towards your brand via social media; what next? Here are a few tips on how you can effectively engage with your audience and overcome your current social media marketing challenges.

• Infographic: The Social Media Brandsphere.
• Social Media Intelligence Not Utilized to the Fullest: Competitive Advantages Diminishes.
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Your Customers Now Notice You; What Next?

When asked to define the concept of 'online customer engagement' what comes to mind are some very specific set of numerical measures. From a marketer's perspective, things like site visits, page views, time spent, search keywords etc are terms that are typically associated with engagement; and why not? These terms are highly relevant and will give companies a clear picture of how their brands have been received by customers. However, the actual exercise of first, establishing a relationship with your customers, and then maintaining it, can be challenging. Once this is achieved, then page views and website traffic will automatically follow. According to an eMarketer study, the primary reason ... Read more...

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This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Social Media Monitoring ROI: Metrics For Measurement

Monitoring your brand on Social Media is important, but what are the metrics you should measure to discover your ROI from Social Media Monitoring? Read on for more information on the qualitative and quantitative methods you can use to determine the success of your social media monitoring efforts.

• Viral Campaign: How to Combine QR Codes With the Power of Facebook.
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Why It Pays To Listen To Online Buzz

One of the hottest debates in social media over the last few years has been centered on the concept of ROI and why measuring ROI on your social media monitoring efforts is so important. While there have been several studies concerning the ROI of social media marketing, with more companies starting social media monitoring on a larger scale, brands are now concerned with the ROI realized from their social media monitoring activities. For instance, the Corporate Manager of Consumer Generated Media at Toyota, Bruce Etrmann, believes that the company's benefits/returns from social media monitoring include strengthening customer loyalty and improving communication with the marketplace. There are several monitoring ... Read more...