Tips on How to Engage Your Audience on Social Media and much more… | Best of the Week

August 26, 2011 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Is Your Audience Truly Engaged via Social Media? After getting your audiences’ attention towards your brand via social media; what next? Here are a few tips on how you can effectively engage with your audience and overcome your current social media marketing challenges. Infographic: The Social Media Brandsphere. Social Media Intelligence Not Utilized to the Fullest: Competitive Advantages Diminishes. User Galleries: Twitter Enhances User Profiles With Image Galleries. Stats: Facebook Falters While StumbleUpon Races By. Dell vs. HP: Michael Dell Reaches For His Social Media Megaphone. Bookmark: 15 Educational SEO Charts and Diagrams. Fake Reviews: In a Race to Out-Rave, 5-Star Web Reviews Go for $5. How-to: Tips For Spying On Your PPC Competitors. A 7-Step Guide to Mind Control: How to Quit Begging and Make People Want to Help You. Must Avoid: The Seven Deadly Sins Of PPC. Video of the Week Greylock’s Sze Sees Opportunity in Social Media, Mobile. David Sze, a partner at Greylock Partners, talks about venture capital investment in technology. Sze also discusses Facebook Inc.’s competition including Google Inc.’s Google+. He speaks with Emily …

Is Your Audience Truly Engaged via Social Media?

August 24, 2011 | By

Your Customers Now Notice You; What Next? When asked to define the concept of ‘online customer engagement’ what comes to mind are some very specific set of numerical measures. From a marketer’s perspective, things like site visits, page views, time spent, search keywords etc are terms that are typically associated with engagement; and why not? These terms are highly relevant and will give companies a clear picture of how their brands have been received by customers. However, the actual exercise of first, establishing a relationship with your customers, and then maintaining it, can be challenging. Once this is achieved, then page views and website traffic will automatically follow. According to an eMarketer study, the primary reason why companies use social media is for engagement. It is well known that consumers who are more engaged with a brand tend to make a purchase; which is why marketers categorize engagement as ‘high priority’. Research by our team at Position² shows that, for most brands, getting their customers’ attention is fairly simple. As a marketer, you have managed to get your audience to notice you; now what? Breaking Down the walls of Inaccessibility: Setting up a blog or a Facebook page is a …

Posted in Brand Monitor | SMM

Metrics for Measuring Social Media Monitoring ROI and much more… | Best of the Week

August 19, 2011 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Social Media Monitoring ROI: Metrics For Measurement Monitoring your brand on Social Media is important, but what are the metrics you should measure to discover your ROI from Social Media Monitoring? Read on for more information on the qualitative and quantitative methods you can use to determine the success of your social media monitoring efforts. Viral Campaign: How to Combine QR Codes With the Power of Facebook. Survey: How Do Consumers Feel About Brands On Twitter? Social Business: 14 Best Practices for Brands to Grow their Audiences in Social Media. Why Marketers Fail: Four Things Mark Zuckerberg Should Tell Every CMO. Research: Is The Tide Turning For Twitter And Facebook? Some Young People Are ‘Bored’ With Social Media. Survey: Retail, CPG Pour Most New Dollars into Online Ads. New Features: Bing Shopping Adds Faster Refinements, Sales & List Sharing. B8: Microsoft Launches Behind-the-Scenes “Building Windows 8″ Blog. Update: Google Analytics Tweaks Sessions and Image Referrals. Panda Penalties: Beating Google’s Panda Update – 5 Deadly Content Sins. Video of the Week Is Social Media Turning Socially Dangerous? Flash mobs have …

Social Media Monitoring ROI: Metrics For Measurement

August 18, 2011 | By

Why It Pays To Listen To Online Buzz One of the hottest debates in social media over the last few years has been centered on the concept of ROI and why measuring ROI on your social media monitoring efforts is so important. While there have been several studies concerning the ROI of social media marketing, with more companies starting social media monitoring on a larger scale, brands are now concerned with the ROI realized from their social media monitoring activities. For instance, the Corporate Manager of Consumer Generated Media at Toyota, Bruce Etrmann, believes that the company’s benefits/returns from social media monitoring include strengthening customer loyalty and improving communication with the marketplace. There are several monitoring tools available today, including Position²’s Brand Monitor, that help brands listen to conversations on social media 24/7 to make sure all relevant mentions are captured. We believe that social media monitoring best yields returns when: You know by how much the attendance to your company’s brand page has increased because of a certain social media marketing campaign or change in marketing strategy. What was the dollar value of this increase? How does this compare to the time and money spent by your brand while …

Posted in Brand Monitor | ROI

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