Tips on How to Engage Your Audience on Social Media and much more… | Best of the Week

August 26, 2011

Engage via Social Media

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Is Your Audience Truly Engaged via Social Media?

August 24, 2011

Reasons Why Companies Use Social Media
Your Customers Now Notice You; What Next?

When asked to define the concept of 'online customer engagement' what comes to mind are some very specific set of numerical measures. From a marketer's perspective, things like site visits, page views, time spent, search keywords etc are terms that are typically associated with engagement; and why not? These terms are highly relevant and will give companies a clear picture of how their brands have been received by customers. However, the actual exercise of first, establishing a relationship with your customers, and then maintaining it, can be challenging. Once this is achieved, then page views and website traffic will automatically follow. According to an eMarketer study, the primary reason ... Read more...

Posted in Brand Monitor, SMM | 3 Comments »

Metrics for Measuring Social Media Monitoring ROI and much more… | Best of the Week

August 19, 2011

Social Media Monitoring ROI

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Social Media Monitoring ROI: Metrics For Measurement

August 18, 2011

Social Media Monitoring
Why It Pays To Listen To Online Buzz

One of the hottest debates in social media over the last few years has been centered on the concept of ROI and why measuring ROI on your social media monitoring efforts is so important. While there have been several studies concerning the ROI of social media marketing, with more companies starting social media monitoring on a larger scale, brands are now concerned with the ROI realized from their social media monitoring activities. For instance, the Corporate Manager of Consumer Generated Media at Toyota, Bruce Etrmann, believes that the company's benefits/returns from social media monitoring include strengthening customer loyalty and improving communication with the marketplace. There are several monitoring ... Read more...

Posted in Brand Monitor, ROI | 1 Comment »

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