Social Media Tips for Bloggers, Biggest Mistake Web Analysts Make and much more… | Best of the Week

February 24, 2012 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Determining the Effectiveness of Your Brand’s Facebook Campaign Although the increase in ‘likes’, fans and comments indicate that your marketing strategy is heading in the right direction, it is important for brands to measure the outcome of their efforts and establish if they are due for a revamp. Read more to know how to determine the effectiveness of your Brand’s Facebook Campaign. Infographic: The Most Recent (and Incredibly Impressive) Facebook Stats. 13 Tools: To Simplify Your Social Media Marketing. Google+: 10 Reasons Why Google+ Will Dominate. Don’t Just Pin It, Buy It: Pinterest Rival Fancy Figures Out Social Commerce. Bookmark: 10 Social Media Tips for Bloggers. Analytics: The Biggest Mistake Web Analysts Make… And How To Avoid It! How-To: Run Your PPC Accounts Like A Project. SEO Redefined: The New SEO Process (Quit Being Kanye). Link Strategies: 13 Unconventional Link Building Strategies. Brand Building: 5 ad formats that will boost your brand. Video of the Week Twitter 101: How to Join the Conversation Jason Falls, CEO of Social Media Explorer, shares tips for business owners looking to find their …

A Recap of Top Social Media Stories in 2011 and much more… | Best of the Week

December 30, 2011 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: 2011 Recap: Looking Back and Learning Happy New Year! In our last blog post for the year, we look back at some of the most important social media stories in 2011 and the lessons we learnt from them. For companies, politicians and celebrities, 2011 was essentially the year where social gained the most traction as an important channel for brands, for marketing campaigns and for engaging with customers. Social Media ROI: The Value of A Like. Marketing Tips: Five Tips For Your 2012 Social Media Strategy. The Daily Start-Up: Companies Step Up For Social Media Analytics. Social Search: Why Google-Plus Has No Competition. Bookmark: 12 Google+ Marketing Tips From the Pros. Mobile Search: SEO Considerations For Google Mobile Search In 2012. Stats: More Brands Eyeing the Interactive TV Ad Format. Best of 2011: Top 10 Enterprise Cloud Apps and Services. Tips: How to Launch a Google AdWords Campaign the RIGHT Way. Report: Google Tops Facebook. Video of the Week What Topped Social Media Sites in 2011.Social media users were clicking, tweeting and buzzing in 2011. What topped the list? …

Social Media Marketing for Travel Brands and Services

September 1, 2011 | By

Why Travel Brands Need to Book Social Media on their Itineraries The recent increase in the number of people going online to research and plan their vacations has prompted travel brands to develop a solid digital presence. Although some are still testing the waters, many travel brands have already made social media an integral part of their marketing strategy. Tech-savvy travel agencies are looking to make their websites a one-stop shop for users who want all travel related information in one place. Whether it is last-minute travel tips, destination information or attractive offers, everything is just a click away. According to the 2011 Digital Travel Content and User Experience Survey conducted by Frommer’s Unlimited: Almost 2/3rd of travel marketing companies are planning to increase their social media marketing spend in 2011. The budgets for general travel content and mobile marketing are likely to increase by 63% and 50% respectively. 72% of the 18-24 demographic said that they would share their travel experiences online via Facebook; twitter and travel blogs accounted for 27% and 26% of usage respectively. 93% of the respondents said that they would look online for information about their holiday destination ‘before deciding where to go. The recent …

Social Media and Online Retail, Special Offer for B2B Companies and much more… | Best of the Week

May 20, 2011 | By

This week’s hot news, events and videos from the online marketing and social media world. Position² Blog: The Influence of Social Media on Online Retail. Social Distraction: Speaking Up in Class, Silently, Using Social Media. Social Media Tips: The 7 Social Media Marketing Essentials for Brands. What’s Next: So You Like My Brand on Facebook. Now What? Survey Report: Do Women Bloggers Want to Work with Your Brand? Webmaster Central: Easier URL Removals for Site Owners. Success Progress: Facebook, Microsoft Deepen Search Ties. Localization: Google Adds ‘News Near You’ To Mobile Experience. Report: Marketers Increase Spending On Local And Mobile Search. SEO Strategy: Why B2B Search Marketers Should Care About Content Curation. Video of the Week LinkedIn Makes Big IPO Connection. Shares of LinkedIn soared as high as $121 in their debut, more than double the professional social networking website’s IPO price, in a sign of investors’ hearty appetite for social media stocks. B2B Special Offer for ‘Best of the Week’ Readers A special offer on SEO, PPC, Creative, Analytics and Media services for our newsletter readers. Click here to know more about this limited period, high value package. If you are reading this blog post via a RSS reader, …

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