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This week's hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Determining the Effectiveness of Your Brand's Facebook Campaign Although the increase in 'likes', fans and comments indicate that your marketing strategy is heading in the right direction, it is important for brands to measure the outcome of their efforts and establish if they are due for a revamp. Read more to know how to determine the effectiveness of your Brand's Facebook Campaign.

• Infographic: The Most Recent (and Incredibly Impressive) Facebook Stats.
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This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

2011 Recap: Looking Back and Learning

Happy New Year! In our last blog post for the year, we look back at some of the most important social media stories in 2011 and the lessons we learnt from them. For companies, politicians and celebrities, 2011 was essentially the year where social gained the most traction as an important channel for brands, for marketing campaigns and for engaging with customers.

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Why Travel Brands Need to Book Social Media on their Itineraries The recent increase in the number of people going online to research and plan their vacations has prompted travel brands to develop a solid digital presence. Although some are still testing the waters, many travel brands have already made social media an integral part of their marketing strategy. Tech-savvy travel agencies are looking to make their websites a one-stop shop for users who want all travel related information in one place. Whether it is last-minute travel tips, destination information or attractive offers, everything is just a click away. According to the 2011 Digital Travel Content and User Experience Survey conducted by Frommer’s Unlimited:

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This week's hot news, events and videos from the online marketing and social media world.

• Position² Blog: The Influence of Social Media on Online Retail.
• Social Distraction: Speaking Up in Class, Silently, Using Social Media.
• Social Media Tips: The 7 Social Media Marketing Essentials for Brands.
• What's Next: So You Like My Brand on Facebook. Now What?
• Survey Report: Do Women Bloggers Want to Work with Your Brand?

• Webmaster Central: Easier URL Removals for Site Owners.
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