Tips on Sprucing Up Your Social Media Marketing This Holiday Season and more… | Best of the Week

November 25, 2011 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Social Media Marketing For The Holiday Season During this holiday season, digital marketers are expecting online sales to grow 15% YoY. What can pep up your social media marketing this holiday season? What type of campaigns, across which popular channels will help you achieve your goals? Read on for tips and tricks to get the most out of your social media efforts this season. Benefits: This Is Why Social Media Marketers Should Not Be Ignoring Google+. INFOGRAPHIC: Here’s How To REALLY Use LinkedIn. Research Report: Facebook Still Top Social Marketing Venue for SMBs. Tips: 5 Tools to Increase Your Social Media ROI. Seamless Sharing: Facebook Hasn’t Ruined Sharing, It’s Just Re-Defined It. SERP Turkey: A Free Tool to Split-Test and Gather CTR Analytics of SERP Entries. 5 Steps: Smarter Data Analysis Of Google’s Https (Not Provided) Change. Mobile Barcodes: How to Use QR Codes for Better Conversion Rates. Out-Of-Service: Google Kills Off Seven More Products Including Wave. Search Vs. Display: Which Will Come Out On Top In 2012? Video of the Week Jonah Bloom and Scott Donaton on the …

Social Media Strategy, Social Media Integration, Analytics Tips and much more… | Best of the Week

April 8, 2011 | By

This week’s hot news, events and videos from the online marketing and social media world. Social Strategy: Why You Aren’t Getting What You Need Out Of Social Media Monitoring… Yet. Open Social: Why Hide your Social Media Presence? How-to: Integrating Twitter and Facebook Marketing in your Business. Social Budget: Giant Social Media Red Flag: Is Your CMO Tuned Out? Flashback: 6 Painful Social Media Screwups. Functionality: How Google Instant’s Autocomplete Suggestions Work. Balancing Act: Larry Page Just Tied ALL Employees’ Bonuses To The Success Of Google’s Social Strategy. Analytics Tips: Use Google Analytics to Develop Social Media Strategy. Lesson: Ten Things We Can Learn About Google SEO – from Angry Birds. SEO Tips: How to Optimize Your Images For Search Engine Traffic. Video of the Week YouTube Recasts for New Viewers. Google Plans to Organize Site Around ‘Channels,’ Fund Original Content as TV and Web Converge. If you are reading this blog post via a RSS reader, please

Google +1, Social Media Marketing Tips and much more… | Best of the Week

April 1, 2011 | By

This week’s hot news, events and videos from the online marketing and social media world. For Beginners: A Quickstart Guide to Social Media for Business. Social Buying: Are social networking sites worth it? Deals: Social media business heats up for Radian 6, Salesforce and Jive. Bookmark: The Rules of Social Media Engagement. Then and Now: 20+ Mind-blowing social media statistics: One year later. Google +1 Demystified: 10+ Points About Google’s New Experiment. Website Enhancement: Introducing Page Speed Online, with mobile support. Twitter Trends: DuckDuckGo search engine users get Twitter lists. Updated: The New Google Analytics: Quick insights with Plot Rows. Email Marketing Tips: The 4 Words That Will Get Your Email Opened. Video of the Week Social-media tools used to target corporate secrets. “Criminals are attacking corporate intellectual capital, and they are often succeeding,” – McAfee. Missed Our Webinar This Week? Watch the Recording! How To Avoid Social Media Marketing Mayhem: What Today’s Marketers Must Know Learn how companies are using social media marketing to build relationships with their customers, enhance their brands, and experience positive return on their social media investments. Click here to watch the recording! If you are reading this blog post via a RSS reader, please

Social Media For Dummies

December 14, 2009 | By

Social media has been the buzzword for quite sometime now. It’s here to stay. In simple terms, social media is the usage of social networks, blogs, social bookmarking, videos etc to facilitate social interaction. The main aim here is engagement through conversation. Content is king when it comes to social media because it is user-generated. Social media is more like a dialogue unlike traditional media where communication is one-way. Social media and its importance in website promotion: Social networking websites include Facebook, MySpace, LinkedIn etc. Digg, Delicious and StumbleUpon are examples of social bookmarking tools. YouTube and metacafe are popular video sharing sites. Sites like Blogger, WordPress and Typepad are blog hosting sites. Twitter is an excellent example of micro-blogging. It is also one of the most viral platforms on the web. Social networks like Facebook are popular social media tools. With more than 300 million active users and more than 70 translations available on the site, Facebook is kind of a big deal. It is a huge social media platform where companies engage users through fan pages, groups and events. Facebook also allows businesses to create ads. Microblogging platforms such as Twitter are viral platforms. Twitter facilitates instant interaction. …

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