This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Twitter Mistakes Businesses Should Avoid

What are the common twitter mistakes businesses should avoid? How can brands use twitter as a powerful marketing tool? Do Fortune 500 companies use twitter as a business development tool? Is your twitter profile complete? How can brands monitor their twitter account? Read rest of the article to get answers to these questions.

• Coming Soon: Google+ Lays the Groundwork for Business Profiles.
• Read more...

The Challenges of Tweeting

The innumerable social media guide books out there typically advice brands on everything they need to know in order to survive and succeed in the digital space. Although they are usually very comprehensive and cover the basics, we strongly believe that every networking channel is unique and has its specific list of do's and don'ts that need to be followed. Online marketers focusing mainly on YouTube for instance, will have a completely different set of guidelines from marketers that primarily use Twitter or Facebook. Social media is a double edged sword; while the benefits are many, online marketing has not been without its challenges. In the case of ... Read more...

Getting Started With a Solid Framework

Creating a successful social media campaign is like constructing a skyscraper. You need a strong foundation, quality materials and a reliable crew to ensure your structure doesn't collapse. However, for many marketer, the idea of ROI and traffic takes priority over the finer details that go into designing a winning campaign. Although returns are a measurable and important aspect of social media marketing, the end result largely depends on the basic framework. Also, people are spending more time on social networks, and that means brands are even more pressurized to capture their attention and convert them into consumers. According to the Trends in Social Advertising survey conducted by Pivot: Read more...

This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Managing Social Media Burnout

For most brands, its a challenge to generate fresh social media content regularly and come up with new ways to keep consumers engaged. Here's how you can prevent social media fatigue with easy-to-follow suggestions.

• Google+ in Asia: Most Users Are From Singapore, India.
• Social Sales: Retailers Go From Being Social to Selling.
• Forrester Research: Define ... Read more...