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Social Media is fun

February 15th, 2010
Yes, Social Media is fun. If what you are doing is not fun then why do it.  Same goes for Social Media. If you want to promote your business through social media and business networking, but still have your doubts on it, then I suggest you drop it. Like I said earlier, if what you are doing is not fun then don’t do it at all. Promoting your business through the social media sites can prove to be very beneficial to your business and bring in a high ROI. We often hear people say that promoting your business has to be taken seriously.  That is true, but who said that serious cannot be fun. When businesses drop their feelings and hide behind their logos ... Read more...

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Tracking The Buzz On Apple’s iPad

February 2nd, 2010



Overall popularity
The Internet was abuzz with the launch of Apple's iPad. While the world was busy reacting to the iPad, our team set out monitoring social networks to track iPad buzz. We tracked activity from January 27 through February 28. The results are here to see!

Priced modestly at $499 for the 16GB base version, the iPad packs in quite a punch. Compared to e-readers, this sleek unit has a stunning screen, wireless broadband connectivity, a touchscreen and the ability to run over 100,000 iPhone apps. However, the iPad has received mixed reactions online. Critics have written about missing features like a camera, flash and the fact that it cannot multitask. You cannot ... Read more...

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Impact of Google’s Real-time search on social media marketing

January 12th, 2010



Google Real Time Search
Google’s real time search marks the beginning of delivering a new search result for the future. In a way it has changed the way people find information on the internet. The real-time search allows users to view live updates from social media networks such as Twitter and Facebook which impacts the search engine result page (SERP). Headlines from blogs and news websites can be viewed just seconds after they are published. For businesses real-time search can increase the efficiency of both big and small online companies. With the launch of real-time search corporate websites need to be more active on social media sites since any conversations on social networks will consequently have an ongoing effect on search results. Now companies and organizations need ... Read more...

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Social Media For Dummies

December 14th, 2009
Social media has been the buzzword for quite sometime now. It’s here to stay. In simple terms, social media is the usage of social networks, blogs, social bookmarking, videos etc to facilitate social interaction. The main aim here is engagement through conversation. Content is king when it comes to social media because it is user-generated. Social media is more like a dialogue unlike traditional media where communication is one-way. Social media and its importance in website promotion: Social networking websites include Facebook, MySpace, LinkedIn etc. Digg, Delicious and StumbleUpon are examples of social bookmarking tools. YouTube and metacafe are popular video sharing sites. Sites like Blogger, Wordpress and Typepad are blog hosting sites. Twitter is an excellent example of micro-blogging. It is ... Read more...

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