Social Media Fatigue: the Challenge for Brands

With so much going on in social media these days, it is natural for both marketers as well as users to feel overwhelmed by the need to keep up. Social media is dynamic; while many companies are considering Google+, others are juggling between blogs, tweets and posts. It is not just about what social media platforms to use. For most brands, the bigger challenge is keeping content fresh and coming up with new ways to keep consumers engaged. The increasing pressure to be on top of everything and to keep ahead of the competition can sometimes lead to social media fatigue. From the consumer's ... Read more...

Why Travel Brands Need to Book Social Media on their Itineraries The recent increase in the number of people going online to research and plan their vacations has prompted travel brands to develop a solid digital presence. Although some are still testing the waters, many travel brands have already made social media an integral part of their marketing strategy. Tech-savvy travel agencies are looking to make their websites a one-stop shop for users who want all travel related information in one place. Whether it is last-minute travel tips, destination information or attractive offers, everything is just a click away. According to the 2011 Digital Travel Content and User Experience Survey conducted by Frommer’s Unlimited:

• Almost ... Read more...

This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Is Your Audience Truly Engaged via Social Media?

After getting your audiences' attention towards your brand via social media; what next? Here are a few tips on how you can effectively engage with your audience and overcome your current social media marketing challenges.

• Infographic: The Social Media Brandsphere.
• Social Media Intelligence Not Utilized to the Fullest: Competitive Advantages Diminishes.
• Read more...

Your Customers Now Notice You; What Next?

When asked to define the concept of 'online customer engagement' what comes to mind are some very specific set of numerical measures. From a marketer's perspective, things like site visits, page views, time spent, search keywords etc are terms that are typically associated with engagement; and why not? These terms are highly relevant and will give companies a clear picture of how their brands have been received by customers. However, the actual exercise of first, establishing a relationship with your customers, and then maintaining it, can be challenging. Once this is achieved, then page views and website traffic will automatically follow. According to an eMarketer study, the primary reason ... Read more...