Many of you must be wondering what is a ghost blog? A ghost blog is a blog run and managed by an anonymous author(s). A ghost blog can also be a blog written by a company or person on behalf of another company or person. It could also mean that it is a blog [...]

Many of you must be wondering what is a ghost blog? A ghost blog is a blog run and managed by an anonymous author(s). A ghost blog can also be a blog written by a company or person on behalf of another company or person. It could also mean that it is a blog dedicated to ghost and so on… Ghost blogging means that someone else writes a blog for you. It’s like you hire someone who helps you out on a project, but that person gets no credit for it, and is only paid for the services provided by him or her. But why hire someone else to write a blog on your area of expertise?  Does this practice conform to ... Read more...

According to some of the statistics compiled by econsultancy writer Jake Hird in August 2009 Around 64% of marketers are using social media for 5 hours or more each week. Social networks and blogs are the 4th most popular online activities online, including beating personal email. 67% of global users visit member communities and 10% of [...]

According to some of the statistics compiled by econsultancy writer Jake Hird in August 2009

• Around 64% of marketers are using social media for 5 hours or more each week.
• Social networks and blogs are the 4th most popular online activities online, including beating personal email. 67% of global users visit member communities and 10% of all time spent on the internet is on social media sites.

It has become imperative for companies, big or small, to have social media campaigns. It is predicted that the social media spending by companies will increase dramatically in the coming year. The statistics look impressive, the social networks are growing at a geometric rate, and marketers have taken notice and are incorporating social media ... Read more...

If you have been following my posts, you would know that  last time I spoke on Social Media Monitoring and its importance. In this post I will be talking about the importance of measuring social media campaign to evaluate it's effectiveness. Social Media should be used in a well planned way around your Objectives or [...]

If you have been following my posts, you would know that  last time I spoke on Social Media Monitoring and its importance. In this post I will be talking about the importance of measuring social media campaign to evaluate it's effectiveness. Social Media should be used in a well planned way around your Objectives or Product. The key things which are cyclic in a well structured Social Media Strategy are:

Planning in advance

Designing your path

Execution

Measurement and review

Social Media Campaigns take time to show tangible results.  One should have some clarity in what needs to be done. Measure the engagement and plan your next step accordingly. Measuring Social media is not just about the traffic or conversions that you get. Make sure ... Read more...

Link building is a process of increasing the number of links pointing to your site from other sites on the Web. Building links is one of the most important factors in getting top placements on the major search engines. There are three primary reasons to build links; Direct Click-Through Traffic Search [...]

Link building is a process of increasing the number of links pointing to your site from other sites on the Web. Building links is one of the most important factors in getting top placements on the major search engines. There are three primary reasons to build links;

Direct Click-Through Traffic

Search Engine Optimization (SEO) and

Help save advertising costs

The goal of most search engine optimization and social media marketing campaigns is to build traffic and higher rankings. Link building can be done in many ways, it is difficult and time intensive but when done properly it is worth the effort. Most effective ways of link building:

News and Article Syndication

Directories ... Read more...