Why It Pays To Listen To Online Buzz

One of the hottest debates in social media over the last few years has been centered on the concept of ROI and why measuring ROI on your social media monitoring efforts is so important. While there have been several studies concerning the ROI of social media marketing, with more companies starting social media monitoring on a larger scale, brands are now concerned with the ROI realized from their social media monitoring activities. For instance, the Corporate Manager of Consumer Generated Media at Toyota, Bruce Etrmann, believes that the company's benefits/returns from social media monitoring include strengthening customer loyalty and improving communication with the marketplace. There are several monitoring ... Read more...

This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

The Three Major Demographics for Online Marketers (Part 3):

The Importance of Marketing to Women

In the third installment of the 'Three Major Demographics for Online Marketers' series, the Position² team looks at the importance of marketing to women and how brands can benefit from focusing one of the largest audiences online.

• Experts Say: Strong Presence In Social Media Critical For Business Growth.
• Read more...

In the third and final installment of the 'Three Major Demographics for Online Marketers' series, the Position² research team looked at the importance of marketing to women and how brands can benefit from one of the largest audiences online. Women, who make up for the majority of users on many popular social networking channels, have established a strong presence on the social web. Snippets from a recent study by ComScore show that:

• The average time spent online by women is 24.8 hours, compared to men who spend approximately 22.9 hours.
• In April 2010, women accounted for 16.3% of the average time spent on various social networks, as against the 11.7% average ... Read more...

In the first part of our three series study, we focused on how teens and young adults are increasingly using the web for more than just 'casual browsing' and what this means for online marketers. While we agree that the youth will continue to be one of the heaviest users of social media, our second part highlights how older users or the baby boomers are rapidly becoming web-savvy. Going by eMarketer's recent study, we know that today's 60-year-olds do more than just stay home in their slippers, sipping a mug of hot cocoa and surfing different television channels. According to the report:

• At 78.2%, baby boomers spend more time and money online than any ... Read more...