Social Media Strategy, Social Media Integration, Analytics Tips and much more… | Best of the Week

April 8, 2011

Top Stories this Week: Social Media

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3 Recommendations for Effective Social Media Engagement

March 24, 2011

Outsourcing Social Media Engagement is not always a good idea
A growing number of companies are jumping on to the social media bandwagon, with Facebook Pages and Twitter streams helping them reach out to worldwide markets and supplementing traditional blogs and media handouts, with a community of followers that can be reached quickly and cost-effectively. Companies are also discovering the risks of outsourcing the "engagement" bit of their social media strategy.

There are several pitfalls to be avoided with social media, and we will cover them in detail soon. When it comes to engagement, however, with social media usage being a relatively recently phenomenon, it is clear ... Read more...

Posted in Brand Monitor, SMM | No Comments »

Tracking The Buzz On Apple’s iPad

February 2, 2010

Overall popularity
The Internet was abuzz with the launch of Apple's iPad. While the world was busy reacting to the iPad, our team set out monitoring social networks to track iPad buzz. We tracked activity from January 27 through February 28. The results are here to see!

Priced modestly at $499 for the 16GB base version, the iPad packs in quite a punch. Compared to e-readers, this sleek unit has a stunning screen, wireless broadband connectivity, a touchscreen and the ability to run over 100,000 iPhone apps. However, the iPad has received mixed reactions online. Critics have written about missing features like a camera, flash and the fact that it cannot multitask. You cannot ... Read more...

Posted in SMM | 1 Comment »

Social Media For Dummies

December 14, 2009
Social media has been the buzzword for quite sometime now. It’s here to stay. In simple terms, social media is the usage of social networks, blogs, social bookmarking, videos etc to facilitate social interaction. The main aim here is engagement through conversation. Content is king when it comes to social media because it is user-generated. Social media is more like a dialogue unlike traditional media where communication is one-way. Social media and its importance in website promotion: Social networking websites include Facebook, MySpace, LinkedIn etc. Digg, Delicious and StumbleUpon are examples of social bookmarking tools. YouTube and metacafe are popular video sharing sites. Sites like Blogger, WordPress and Typepad are blog hosting sites. Twitter is an excellent example of micro-blogging. It is ... Read more...

Posted in SMM | 1 Comment »

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