Social Media Strategy, Social Media Integration, Analytics Tips and much more… | Best of the Week

April 8, 2011 | By View Linkedin Profile

This week’s hot news, events and videos from the online marketing and social media world. Social Strategy: Why You Aren’t Getting What You Need Out Of Social Media Monitoring… Yet. Open Social: Why Hide your Social Media Presence? How-to: Integrating Twitter and Facebook Marketing in your Business. Social Budget: Giant Social Media Red Flag: Is Your CMO Tuned Out? Flashback: 6 Painful Social Media Screwups. Functionality: How Google Instant’s Autocomplete Suggestions Work. Balancing Act: Larry Page Just Tied ALL Employees’ Bonuses To The Success Of Google’s Social Strategy. Analytics Tips: Use Google Analytics to Develop Social Media Strategy. Lesson: Ten

3 Recommendations for Effective Social Media Engagement

March 24, 2011 | By View Linkedin Profile

A growing number of companies are jumping on to the social media bandwagon, with Facebook Pages and Twitter streams helping them reach out to worldwide markets and supplementing traditional blogs and media handouts, with a community of followers that can be reached quickly and cost-effectively. Companies are also discovering the risks of outsourcing the “engagement” bit of their social media strategy. There are several pitfalls to be avoided with social media, and we will cover them in detail soon. When it comes to engagement, however, with social media usage being a relatively recently phenomenon, it is clear that there is

Posted in Brand Monitor | SMM

Tracking The Buzz On Apple’s iPad

February 2, 2010 | By View Linkedin Profile

The Internet was abuzz with the launch of Apple’s iPad. While the world was busy reacting to the iPad, our team set out monitoring social networks to track iPad buzz. We tracked activity from January 27 through February 28. The results are here to see! Priced modestly at $499 for the 16GB base version, the iPad packs in quite a punch. Compared to e-readers, this sleek unit has a stunning screen, wireless broadband connectivity, a touchscreen and the ability to run over 100,000 iPhone apps. However, the iPad has received mixed reactions online. Critics have written about missing features like

Posted in SMM

Social Media For Dummies

December 14, 2009 | By View Linkedin Profile

Social media has been the buzzword for quite sometime now. It’s here to stay. In simple terms, social media is the usage of social networks, blogs, social bookmarking, videos etc to facilitate social interaction. The main aim here is engagement through conversation. Content is king when it comes to social media because it is user-generated. Social media is more like a dialogue unlike traditional media where communication is one-way. Social media and its importance in website promotion: Social networking websites include Facebook, MySpace, LinkedIn etc. Digg, Delicious and StumbleUpon are examples of social bookmarking tools. YouTube and metacafe are popular

Posted in SMM

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