By Rajiv Parikh, CEO, Position²

Thanks to the group that filled our Ask-the-Experts Roundtable session at DMA 2010. Given the placement of the sessions, I was a little concerned that I wouldn't get to share our new presentation and new Social Media ROI analysis for addressing unresolved issues and engaging to drive new leads. Instead, we had a great session with companies from around the world. While much of the examples in my deck were B2C, many of the questions were B2B. I was happy to share our experiences and learn from the group. If anyone is interested in a copy of our deck, please write to us.

The DMA 2010 conference has evolved from discussing the ... Read more...

On Oct 11, Rajiv Parikh, CEO of Position² (@rajivparikh) will be speaking at the DMA Ask-the-Experts Roundtable on Tracking Brand Sentiment for Social Media: Impact and Defense. We urge you to join us as this has become a critical subject with the rise of social media and the impact of a company's brand. Brands have evolved immensely from decades ago. Previously, a corporation could message in a continuous and streamlined fashion to their target audience. With the rise of social media, brand attributes regarding service, quality and value can quickly be undone by a customer video or a tweet. Brands like Southwest Airlines, Toyota and Dominos ... Read more...

Position² is a proud sponsor of SocialTech2010, and we're also going to be present at the DMA2010 conference.

SocialTech2010

Position² is proud to sponsor SocialTech2010 (from MarketingProfs)

At SocialTech2010, you will:

• Learn how to energize your company's B2B marketing and sales via social media from experts.
• Connect with your technology marketing and sales peers to network and share social media marketing tips.
• See the latest innovations in social media tools and services.

Date: October 26, 2010 Time: 8:30am to 6:00pm PT Place: San Jose, CA

About SocialTech2010:

SocialTech 2010 brings together the visionaries and experts who are using the power of social media to transform the way ... Read more...

The Social Media Strategies Conference is focused on how companies can leverage Social Media to achieve their business goals. It is the event for CMOs, Social Media Managers, Online Community Managers, Corporate Communications, PR, Marketing, and Advertising professionals.

Position² CEO Rajiv Parikh (@rajivparikh) will be speaking at the conference on "Generating traffic via Social Media" .

Please join us at the conference and get Keynotes, Sessions and Workshops that will help you refine your Social Media strategy.

Register with the Promo Code position2 and you'll get a $555 discount on the registration fee.

Position² will showcase Brand Monitor™ at ... Read more...