The Brand-Influencer Relationship, Top 10 Facebook Apps and much more… | Best of the Week

December 16, 2011 | By View Linkedin Profile

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: The Impact of Social Media Influencers on Brands Today’s marketers know that influencers are imperative to a brand’s success online. Identifying influencers, engaging and retaining these potential brand ambassadors can be quite a challenge, however. Here’s our take on how you can win over the right influencers for your brands. Brand Page: The New, New Twitter and What It Means to You and Your Business. AddThis: Facebook Makes Up 52% of Sharing on the Web. Tips: Top 10 Facebook Apps for Fan Engagement and Building Community. Socl: Microsoft Launches As A Social Network For Students. Chris Vigil: Businesses Can Expand by Harnessing Social Media. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Tips: Paid Search Strategies for the Holidays. Study: Search Engines Beat Social Media for Local Business Info. Reputation Management: What Every New Business Should Know About Google’s Ranking of Names. Social Analytics: Google Analytics Preparing for Social Reports Next Year.   Video of the Week Why Facebook Should Look to Google for Its IPO. Francesco Guerrera on The News Hub discusses …

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