This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

The #SOPA Story So Far - Social Media Reactions

The Stop Online Piracy Act has been a very controversial piece of legislation, inspiring debates all over the world. A handful of companies support SOPA, and there are quite a few organizations vehemently opposed to the bill. The Brand Monitor team tracked the debates on social media and here's what we found...

• Survey: Enterprise Companies Overload on Social Media, Average 178 Accounts.
• Read more...

Over the past 4 years, the Analytics team at Position² has consulted hundreds of companies on Google Analytics. The projects include fixing tracking code issues, setting up goals, e-commerce tracking and a variety of custom implementations.

Over time, we noticed that most of our clients faced a common set of issues or had a common set of errors in set-up. To give back to the online marketing community, Position² offered a free Google Analytics implementation audit in December 2010. The audit covered:

• Code check
• Multi-domain/Sub-domain tracking
• Tracking non-conventional goals
• Custom implementations

Over 100 sites signed up for the audit and free reports were sent to the first 25 sign-ups. The exercise gave us insights on the state of Google Analytics implementation and the ... Read more...

The Brand-Influencer Relationship

Unlike before, when social media marketing success meant the number of 'followers' or 'fans' amassed, today's marketers know that influencers are imperative to a brand's success online. According to a study by Meteor Solutions, 30% or more of a website's actions are determined by influencers. These influencers, who are thought leaders and industry experts, can have significant impact on a brand's reputation and even affect bottom line sales. A smart marketer, who knows the power of influencer marketing, is investing considerable time in finding these brand advocates, engaging with them and establishing a strong brand-influencer relationship. Why are online influencers so important to a brand?

• Consumers, who heavily rely on ... Read more...

This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Social Media Marketing For The Holiday Season

During this holiday season, digital marketers are expecting online sales to grow 15% YoY. What can pep up your social media marketing this holiday season? What type of campaigns, across which popular channels will help you achieve your goals? Read on for tips and tricks to get the most out of your social media efforts this season.

• Benefits: This Is ... Read more...