What Makes Social Media the Hottest Trend in the Fashion Industry?

Despite having arrived only recently onto social media scene, the fashion industry is definitely making its presence felt. Big brands like Burberry, Urban Outfitters, Louis Vuitton etc, are shedding their 'exclusive' tags and are becoming more accessible to the general public via social networking. Billboards are being replaced with blogs and marketing activities are centered on social advertising. Moreover, brands and retailers are not only using social media to communicate with their customers, but are also listening to them.

• According to stats from a Read more...

This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Twitter Mistakes Businesses Should Avoid

What are the common twitter mistakes businesses should avoid? How can brands use twitter as a powerful marketing tool? Do Fortune 500 companies use twitter as a business development tool? Is your twitter profile complete? How can brands monitor their twitter account? Read rest of the article to get answers to these questions.

• Coming Soon: Google+ Lays the Groundwork for Business Profiles.
• Read more...

This week's hot news, events and videos from the online marketing and social media world.

• Position² Blog: Ad Agencies And Social Media Monitoring: Driving Value.
• Research: Facebook's News Feed a Limited Engagement for Advertisers.
• Stats: How Engaged Is Traffic from Social Sites?
• New Rules: Best Practices for Engaging With Consumers Through Social Media.
• Cost Per 'Social' Action: How Twitter Makes Money.

• Ask.com Survey: Google is the most-frequently used site for Q&A.
• Analytics Update: Custom ... Read more...

Software companies are using social media in their marketing efforts in some form today, and are looking to increase or expand their efforts in this space. Position² and Softletter are delighted to present the 2010 Social Media Marketing Survey for Software Companies which will help track and measure key trends, developments and metrics of social media marketing efforts.

The 2010 Softletter and Position² Social Marketing Survey for Software Companies covers:

• Types of social media usage
• Response rates to social marketing programs
• Usage of third party tools to manage and monitor your social marketing activities
• Lead and customer service metrics
• Brand management enhancement metrics
• Budgetary and marketing effectiveness metrics

Everyone who supplies ... Read more...