If we start thinking about the advantages that Google provides in our day to day life, we would get quite exasperated. We all know this vast and dynamic search engine has changed the lives for most of us. Recently my friends and I were discussing about how well Google has come up and how smoothly [...]

If we start thinking about the advantages that Google provides in our day to day life, we would get quite exasperated. We all know this vast and dynamic search engine has changed the lives for most of us. Recently my friends and I were discussing about how well Google has come up and how smoothly it has just thrown Yahoo! almost out of the game. For some search engines, the entire I-Me-Game has just got over but for Google the game has just begun. During early 2000, nobody actually knew the importance of Google. People like me used to Google for college assignments and Yahoo! was the only mode of online communication. I still remember one of my friends had sent me ... Read more...

We have been using our proprietary automated bid management software for over a year now and we’ve seen a vast improvement in productivity metrics and campaign results. Earlier most of the time we spent on an account used to be on bid management and reporting. Now that time has been reduced by over 30%! [...]

We have been using our proprietary automated bid management software for over a year now and we’ve seen a vast improvement in productivity metrics and campaign results. Earlier most of the time we spent on an account used to be on bid management and reporting. Now that time has been reduced by over 30%! And we’ve been able to squeeze out more value from accounts that had hit a plateau. Although the overall interest in bid management software seems to have waned over the last few years, there still seems to be a lot of debate online about the need for automated bid management. Interest Over Time for ‘bid management software’ | 2004 - present

There are those ... Read more...