This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:



E-Commerce and the Social Consumer - Making Online Shopping Hassle-Free



Part One: Insufficient Information and Abandoned Shopping Carts. Part Two: Special Offers, After-Sales and Customer Support.

• DLD 2012 - @Jack Dorsey: "Twitter Has A Business Model That Works".
• "Don't Be Evil" Tool - Backed By Facebook & Twitter - Shows Google's "Search Plus Your World" Can Go Beyond Google+.
• Survey: Marketers Follow Users ... Read more...

The March 26th edition of The New York Times carried a story about Twitter and how celebrities have turned to ghost writers to put out the 140 character text messages. The article cited examples, and quoted celebrities and consultants (i.e., ghost Twitterers) who explain and defend the "ghosts" in Twitter as acceptable. Basketball star, Shaq and cycling great, Armstrong, were the standouts in their opinion that it is pitiful if someone, even a busy celebrity, couldn't regularly string together 140 characters conveying their own thoughts and opinions to their fans and followers.

So, what should we make of this? Does it even matter?

It definitely matters. In this age of information overload when messages are being created, re-transmitted, ... Read more...