November 3, 2011

The Marketer's Goldmine
Emerging markets, which constitute for approximately 60% of the world's population, are rapidly taking over social media. Although the primary reason for people in these markets to join Facebook or Twitter was to stay in touch with friends, this is gradually changing. Emerging market consumers are using social media to share content and photos, shop online, recommend products and post reviews among other things. According to the new
GlobalWebIndex Social Networking Map 2011 study,
people in emerging markets such as the Philippines and Indonesia were much more engaged in social networking when compared to those in advanced markets. This, along with the fluctuating economy in developed markets ...
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