This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

The Fashion Industry Thrives on Social Media

Despite having arrived only recently onto social media scene, the fashion industry is definitely making its presence felt. Consumers are increasingly checking out a retailer's website or social media page before deciding to make a purchase, which means fashion brands need to step up their online marketing efforts even more. Read on for our research and tips on social media for the fashion industry.

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This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Tracking the Growth of Social Media in Emerging Markets

Social Media usage in emerging markets is growing very quickly, with higher engagement and higher levels of usage compared to those in advanced markets. How does this matter to marketers and brands? Here's a little research on the difference between emerging and developed markets as well as online marketing tips to get started.

• Ads: Big Brands Like Facebook, But They ... Read more...

The Marketer's Goldmine

Emerging markets, which constitute for approximately 60% of the world's population, are rapidly taking over social media. Although the primary reason for people in these markets to join Facebook or Twitter was to stay in touch with friends, this is gradually changing. Emerging market consumers are using social media to share content and photos, shop online, recommend products and post reviews among other things. According to the new GlobalWebIndex Social Networking Map 2011 study, people in emerging markets such as the Philippines and Indonesia were much more engaged in social networking when compared to those in advanced markets. This, along with the fluctuating economy in developed markets ... Read more...

This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Social Media Users React to Facebook Changes

Facebook occasionally updates their user interface with a new look or new features. Every update, however, does not always go down well with the site's users. This article has a brief analysis of the social media reactions to the most recent set of changes made by Facebook in September 2011.

• Twittad to Twitter: Twitter Secures Trademark for 'tweet,' Report Says.
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