Marketing Best of the Week
It’s movie night at your friend’s place and you see a few of your friends browsing the internet while watching the movie.
Yes, media multitasking is the new normal.
If someone is tweeting in the movie theatre, checking Facebook when watching TV or a brand’s channel on YouTube after catching a brief glimpse at a restaurant…these are no longer considered as anything odd. A recent study found that 44% of 18-24-year-olds and 50% of 25-34-year-olds who visit social networking sites on their smartphones when watching TV share their thoughts and create a buzz about what they are watching. They are quite the norm today which people don’t even give a ... Read more...
Just the other day we were thinking of the projections we wrote up for 2013, all the while reminiscing about the year that had passed, 2012. All the reminiscence aside, we’re now in the year 2013 and it’s time to analyze the updates released so far in this year.
Here are the site-wise social media updates of 2013:
Twitter will soon embark on a journey to make their ads more useful. It is doing this by displaying promoted content from brands users have shown an interest in. Users will not be seeing an increase in ads, but they may be exposed to better ads. At the moment, this change is restricted to users in the US only.
So how does this new format work?
Let’s illustrate with an example: Say a business that sells stationery has special Halloween offers about which they want to advertise on Twitter. Such a business would want to show their ads to users who visit their site frequently or have opted to receive their news letter. For ... Read more...