LinkedIn Targets Users Off-platform

February 23, 2015 | By View Linkedin Profile

LinkedIn is all set to monetize its users’ data outside its own platform. The business-oriented social networking site has come to realize that it is sitting on a mother lode of user data on the Internet. It has a precise database of corporate world professionals that is much sought-after by B2B advertisers worldwide. With LinkedIn, the user identity is authenticated which is critical for business transactions. It is also a budding platform for reputation and authority ranking. Targeting B2B professional services could be a real opportunity on this platform. For LinkedIn it all started with the Bizo acquisition. Bizo offers multichannel nurturing and is a leader in business audience marketing. It offers targeting and analytics for display and direct response ads. With the launch of Network Display global ad network, marketers can sift large amounts of LinkedIn user profiles and target only those users that make sense to them. It could be as granular as targeting HR professionals in Lower Manhattan with a delightful, modern payroll solution! LinkedIn has made significant advancement towards a strategic roadmap for its marketing solutions business with this new launch. It provides a full-funnel, end-to-end product suite offering for marketers to reach, nurture and acquire …

Posted in 2015 | Advertising | B2B | LinkedIn

Twitter Goes All Out to Expand its Ads Program

January 12, 2015 | By View Linkedin Profile

The micro-blogging site has been trailing behind the numero uno social networking site, when it comes to number of users as well as earning precious ad revenue. But 2015 seems to the right time for Twitter to close that gap and leapfrog its way to become a leading destination for advertisers to showcase their latest digital promotions. Going forward, Twitter will be showing ads on third party sites and apps for all those people who see Tweets all over the web without actually using Twitter. This way Twitter can start making money from non-users as well. At the Consumer Electronics Show in Las Vegas, the micro-blogging giant made its intent clear about selling ads within streams of Tweets within other publisher’s websites and apps. Initially Twitter is going to have advertisers like ESPN’s SportsCenter app and Flipboard. Twitter has just announced that it is going to expand its ads mainly in the following two ways – The ability to showcase tweets on a site or app that has the option to enable ads Auto-play feature for video that helps Twitter to have ads like Facebook Now this is a revolutionary step for the micro-blogging site which is the equivalent of AdSense …

Posted in 2015 | Advertising | CES | Twitter

Twitter’s new Feature Offers Personalized Ad Targeting

November 28, 2014 | By View Linkedin Profile

The micro blogging giant, Twitter on Wednesday announced that it will be collecting the list of applications installed on iOS and Android devices. Twitter clarified that it will not access any data within those applications on all its users’ mobile devices. This feature is designed to deliver tailored content that users might be interested in based on their application library. For those of us skeptical about this feature, Twitter is offering an opt-out option. Additionally, users who have opted out of internet-based ads on their devices will not be subjected to this feature. The App Graph, as it is called, collects “who to follow” suggestions for accounts that share similar interests, add interesting Tweets, accounts, or other content to the timeline and more importantly, displaying more relevant promotional content. To help users notify about this feature, a message will be displayed on your mobile device- “to help tailor your experience, Twitter uses the apps on your device”. To turn off this feature and remove your data, follow these simple instructions below based on your mobile device OS: Using Twitter for Android: Tap the overflow icon Tap Settings. Tap the account you’d like to adjust. Under other, you can adjust the …

Posted in Advertising | Twitter

IBM and Twitter Come Together in a Landmark Data Deal

November 3, 2014 | By View Linkedin Profile

The technology and consulting giant IBM recently joined hands with the micro-blogging site Twitter. This partnership will peer into people-to-people communication and gather insightful leads from it. Today Twitter is one of the biggest social networking sites and IBM has been one of the legendary organizations of the computing world for a long time. IBM will offer Twitter access to its cloud-based tools like IBM Watson Analytics. The IBM Watson is a major artificial intelligence breakthrough that makes sense of users’ queries more like a human and less like a machine. You don’t program the IBM Watson, you just work with it. It has cognitive capabilities that will assist in making sense of the data hidden in tweets, texts, reports, articles, and studies which make up to 80% of the world’s data. A search engine cannot make sense of all that and this is where the IBM Watson edges out the competition. Hundreds of millions of consumers and business professionals are connected via Twitter. Any trend happening on this micro-blogging site is of particular interest to digital marketers. Thus, Twitter can be seen as a trend synthesizer. On the other hand IBM’s leading cloud-based analytics platform helps business clients enrich …

Get in Touch.
We’d love to hear from you.


Subscribe to our monthly and
weekly email newsletters


Toll-free (US):