Twitter Opens Analytics to All Users and Facebook Allows Advertisers to Target Mobile Users by Bandwidth

September 1, 2014 | By

Twitter The micro-blogging site has given all users access to its analytics feature. This was initially limited to advertisers, Twitter Card publishers and verified users only. Twitter Analytics provides real time insights into how your tweet is performing by showing you the impressions, clicks, retweets and replies for each tweet. You can also get a report on monthly engagement and engagement rates for your account and download Tweet metrics. This has been an eye-opener for many users since they realized that their organic reach and engagement rates are not at par with their expectations. But, in the future, this could be a very useful tool to measure your Twitter campaigns. The Analytics feature is available to people who tweet primarily in English, French, Japanese and Spanish and who have had an account for at least two weeks. Twitter is looking out to extend this service to the rest of the users, though the company did not specify a time frame. Twitter has become very popular in recent times, for news dissemination, joining forces for a crucial cause and the like. The analytics dashboard will help you gauge the reach and engagement of every tweet. This insight is helpful in making …

Facebook Eliminates Like Gating and Twitter Launches Promoted Video

August 18, 2014 | By

Facebook ‘Like’ Gating In a blog post on their Developers’ page, Facebook recently announced that from November 5, 2014, they will be eliminating ‘like gating’ for Facebook pages. In the near future, this might be a setback for brands that relied on fan gating to grow their fan base. However, in the long run, brands can focus on gaining relevant fans who also engage with the brand. Brands can run Facebook campaigns that don’t require fans to like their Page in order to participate in the campaign. You may lose out a few likes by doing this, but you will gaining relevant fans who will engage much more with your content. What’s more, when you don’t insist on Page likes, you might gain other valuable information such as email addresses. Twitter Promoted Video Twitter has launched the Promoted Video feature in beta. The Promoted Video feature draws on the Twitter Amplify program and provides quality content producers a set of new video tools. According to Twitter, Promoted videos will help brands upload and share videos on the Twitter platform while also measuring reach and effectiveness better. Twitter has also started offering the ability to run ads with a new Cost …

Twitter Launches Objective-based Ads and Pinterest Starts a Messaging Service

August 11, 2014 | By

Twitter’s Objective-based Ads Twitter has launched objective-based ad campaigns, reporting and pricing in beta. This is aimed at helping marketers run and optimize marketing campaigns while paying only for actions that are related to their marketing objectives. Objective-based ad campaigns are now available in beta for SMBs and Twitter’s API partners globally. This feature will be rolled out to managed clients on an invitation basis over the next few months. Twitter will be providing a customized workflow that is aligned to your campaign’s goals. You can select from a selection of objectives such as, driving Tweet engagement, website clicks or conversions, increase app installs or engagement, adding more followers or gaining more leads. The campaign set up workflow will also recommend the best ad format you can use for your campaign. The best part of this feature is that you need to pay only when a user takes an action that is aligned with your campaign’s goals. For example, if your campaign objective is to increase followers on Twitter, you will pay only when users click the ‘Follow’ button and start following your brand on Twitter. Campaign measurement is also more relevant and easy since reports will show only those …

Facebook is Testing ‘Buy’ Button and Twitter Acquires Payments Startup CardSpring

July 18, 2014 | By

Facebook The social behemoth is testing a new ‘Buy’ button that will let users purchase products without leaving the site. If launched, brands can use this feature to drive sales from News Feed and their Pages. Users can now click the ‘Buy’ CTA on ads and Page posts and purchase directly from a brand.  Facebook assures users of privacy when using this feature. It says that it will not share with advertisers any of the credit and debit card information users share with Facebook. Users can also select whether they would like to save payment information or not. This test is being run with a few small and medium-sized businesses in the US. Facebook says that it will share more information after receiving feedback. This feature will allow for more Facebook-driven sales since users don’t have to leave the social network to make purchases. Often, the need to leave the site deters users from purchasing from social networks. If implemented, the ‘Buy’ button can increase sales for brands thereby driving better Facebook ad ROI while making it easier for users to shop on the site. Twitter The social network is in the news again, this time for the acquisition of …

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