Twitter Offers Mobile Ads Beyond its Site and LinkedIn Shuts Polling in Groups

April 21, 2014 | By

Twitter’s Mobile App Install and Engagement Ads Post its acquisition of MoPub in 2013, Twitter is expanding its reach by selling ads in mobile apps beyond Twitter. According to Twitter’s blog, “For marketers, this means a rich, native ad unit that combines the best of Twitter Cards and Promoted Tweets. Users can easily install and engage with apps, directly from the Twitter timeline.” Through MoPub exchange, you can purchase ads that power mobile app installs and engagement. These apps appear on Twitter as well as thousands of apps on MoPub’s network. Currently in private beta, these ads will be available for purchase in Twitter’s ad auction. You can apply other targeting parameters offered by Twitter for these ads. You can also participate in real-time bidding to buy mobile app installs and engagement ads programmatically through MoPub within Twitter’s ad system. The ads will appear in the form of banners, interstitials, videos and also in native formats. A few brands like Spotify, HotelTonight, Kabam, Deezer, SeatGeek, GREE and GetTaxi have already tested this feature in beta. Mobile app installs and engagement ads will work on both, Android and iOS. MoPub reaches more than 1 billion unique devices, which is a huge …

Twitter Releases its First Post-IPO Earnings Report

February 7, 2014 | By

Image Courtesy: Value Walk The results are out! And, it’s been a bittersweet experience for Twitter in the quarter ending December 2013, post its IPO launch in November 2013… Revenue Monetization has been a question that was raised with the launch of all social media platforms’ IPO. But, it looks like Twitter has found the answer with $242.6 million earned as revenue. This is the sweet spot. So, what is the bitter aftertaste? User Growth and Engagement The micro blogging site reports current monthly active users to be at 241 million. But user growth has risen only by 4% as compared to the previous quarter. The number of views of Twitter timeline fell by 17% to 148 billion. Twitter’s success depends on 2 factors: It’s ability to grow the user base and User engagement Currently, both are faltering, which has had a severe impact on its share holdings. Twitter’s stock price fell by 18% after the report was released. Conclusion Despite the scares, it is important to note that Twitter has succeeded in monetization efforts. However, given its current performance, Twitters’ efforts to build the user base and engagement will be closely watched by the Bull as well as marketers. …

Facebook and Twitter Updates for the Week

January 17, 2014 | By

Facebook News Reader Service According to a Re/Code update, Facebook is going to launch a news reading service, ‘Paper’, by the end of this month. ‘Paper’ will reportedly be a Flipboard look-alike in the way it works where it will choose social updates along with news stories from publications that are of interest to a user. As per Re/Code’s update, ‘Paper’ will include Facebook posts. During the launch of the new look for the News Feed in March 2013, CEO Mark Zuckerberg had expressed a desire to bring out a ‘personalized newspaper’ and ‘Paper’ seems to be another result of that desire. Facebook has declined to comment on this. So, we do not know if ‘Paper’ is going to be a standalone app or if it will be in any other format. Keep an eye on this space! We will bring you an update on this once Facebook confirms the news. Acquisition of ‘Branch’ New York based start-up ‘Branch’, is the latest addition to Facebook’s arsenal. ‘Branch’, which is into social discussion tools, will form Facebook’s Conversations group and aims to help users connect with other like-minded people. Facebook also gained ‘Potluck’, built by ‘Branch’ in this deal. ‘Potluck’ focuses …

Posted in SMM

The Social Media Race – Pinterest and LinkedIn Trump Twitter [Study]

January 3, 2014 | By

A study by Pew Research Center has found that contrary to widespread belief about the popularity levels of Twitter, it is Pinterest and LinkedIn that are stealing the thunder in the social media world. The study covered Facebook, Twitter, Pinterest, Instagram and LinkedIn. Pinterest’s popularity has spiked over the past year, with 21% respondents saying that they use the site more today compared to 15% who said they used Pinterest over a year ago. On the other hand, 22% of the respondents said they use the Linkedin. These numbers are quite high compared to just 18% of the respondents stating that they use Twitter. But the tables turn when it comes to engagement. 46% of the survey respondents said that they check Twitter every day. The result for Pinterest and LinkedIn was 23% and 13% respectively. The figures for Facebook prove that the social network is still at the top. 71% survey respondents said they use Facebook, compared to 67% last year. This study has sprung a surprise in the finding that Pinterest and LinkedIn have surpassed Twitter in popularity. However, seeing the increased popularity and emphasis on visuals, this is a development that is in line with the industry …

Posted in SMM

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