Twitter’s new Feature Offers Personalized Ad Targeting

November 28, 2014 | By

The micro blogging giant, Twitter on Wednesday announced that it will be collecting the list of applications installed on iOS and Android devices. Twitter clarified that it will not access any data within those applications on all its users’ mobile devices. This feature is designed to deliver tailored content that users might be interested in based on their application library. For those of us skeptical about this feature, Twitter is offering an opt-out option. Additionally, users who have opted out of internet-based ads on their devices will not be subjected to this feature. The App Graph, as it is called, collects “who to follow” suggestions for accounts that share similar interests, add interesting Tweets, accounts, or other content to the timeline and more importantly, displaying more relevant promotional content. To help users notify about this feature, a message will be displayed on your mobile device- “to help tailor your experience, Twitter uses the apps on your device”. To turn off this feature and remove your data, follow these simple instructions below based on your mobile device OS: Using Twitter for Android: Tap the overflow icon Tap Settings. Tap the account you’d like to adjust. Under other, you can adjust the …

Posted in Advertising | Twitter

IBM and Twitter Come Together in a Landmark Data Deal

November 3, 2014 | By

The technology and consulting giant IBM recently joined hands with the micro-blogging site Twitter. This partnership will peer into people-to-people communication and gather insightful leads from it. Today Twitter is one of the biggest social networking sites and IBM has been one of the legendary organizations of the computing world for a long time. IBM will offer Twitter access to its cloud-based tools like IBM Watson Analytics. The IBM Watson is a major artificial intelligence breakthrough that makes sense of users’ queries more like a human and less like a machine. You don’t program the IBM Watson, you just work with it. It has cognitive capabilities that will assist in making sense of the data hidden in tweets, texts, reports, articles, and studies which make up to 80% of the world’s data. A search engine cannot make sense of all that and this is where the IBM Watson edges out the competition. Hundreds of millions of consumers and business professionals are connected via Twitter. Any trend happening on this micro-blogging site is of particular interest to digital marketers. Thus, Twitter can be seen as a trend synthesizer. On the other hand IBM’s leading cloud-based analytics platform helps business clients enrich …

Social Media for Enterprise [Infographic]

October 28, 2014 | By

Today if your brand is not present on social networking sites you are unwittingly losing out to your competition. Companies around the world are investing heavily in social media marketing in order to ensure favorable customer engagement. Here’s a quick primer of what the social media world looks like in terms of enterprise participation. This might just spur you to take the plunge and actively incorporate an integrated social media strategy backed by real-time analytics, to power your digital marketing campaigns.

LinkedIn Gives Users Control Over Their Data and Facebook’s New Ad Format Gives Brands Better Visibility

September 5, 2014 | By

LinkedIn LinkedIn has decided to be more transparent when dealing with your user data. You can now request data about your account from LinkedIn and within 72 hours you will get a host of information that you can use as you deem fit. This information includes Registration information, Login history, email history, your first degree contacts, photos that you have uploaded and a lot more. So how will this help LinkedIn Users? It is going to be hugely beneficial for users since they can now keep a close tab on their accounts with a little help from the social networking site. You can now manage your account better and make the best of it for networking in a more professional way. LinkedIn has been steadily growing its user base over the years. The networking site is being used by people more for professional interactions rather than personal associations. So this tool now will immensely help professionals to keep track of their online identity. You can now get all your information, contacts, interactions, uploads and related things in one place. This feature from LinkedIn puts you in the driver’s seat. It also offers the users an added sense of security. You …

Posted in events | Facebook | LinkedIn

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