This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Twitter Mistakes Businesses Should Avoid

What are the common twitter mistakes businesses should avoid? How can brands use twitter as a powerful marketing tool? Do Fortune 500 companies use twitter as a business development tool? Is your twitter profile complete? How can brands monitor their twitter account? Read rest of the article to get answers to these questions.

• Coming Soon: Google+ Lays the Groundwork for Business Profiles.
• Read more...

The Challenges of Tweeting

The innumerable social media guide books out there typically advice brands on everything they need to know in order to survive and succeed in the digital space. Although they are usually very comprehensive and cover the basics, we strongly believe that every networking channel is unique and has its specific list of do's and don'ts that need to be followed. Online marketers focusing mainly on YouTube for instance, will have a completely different set of guidelines from marketers that primarily use Twitter or Facebook. Social media is a double edged sword; while the benefits are many, online marketing has not been without its challenges. In the case of ... Read more...

News Travels Fast via Social Media

With social media functioning as an important platform where information is exchanged and experiences are talked about, companies and marketers need to constantly stay alert and monitor conversations pertaining to their brand. A recent incident involving the front man of a popular rock band and a US-based airline shows just how fast news travels via social media and how crucial it is for a brand to respond quickly to protect its image.

Southwest Airlines and Green Day's Billie Joe; What Happened This Time Around

When Green Day singer-guitarist Billie Joe Armstrong boarded Southwest Airlines, little did he know his sagging pants would cost him a seat on the flight. Following an argument ... Read more...

This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Managing Social Media Burnout

For most brands, its a challenge to generate fresh social media content regularly and come up with new ways to keep consumers engaged. Here's how you can prevent social media fatigue with easy-to-follow suggestions.

• Google+ in Asia: Most Users Are From Singapore, India.
• Social Sales: Retailers Go From Being Social to Selling.
• Forrester Research: Define ... Read more...