In order to execute a successful SEO strategy, it is very important to know who your competitors are. Understanding your competitors’ SEO strategy, website and their level of penetration in the internet is critical to the success of SEO campaigns. What I am referring to is not just direct competitors, but competitors that rank in search engines for the keywords that you optimize your website. Executing an SEO competitive analysis Competitive SEO analysis can reveal many interesting findings about your competitors’ SEO. After you have shortlisted the keywords and the competitors that rank for those keywords, run your competitors’ websites through this checklist: Content Analysis: Analyzing your competitors’ content will help you set a benchmark on how much you need to optimize your website. 0 ... Read more...

How on-page Search Engine Optimization can boost your organic search results In Part 1 of the blog, we discussed a few important on-page SEO factors that are essential to get high rankings in the Search Engine ranking pages. This part will cover the rest of the top-nine Search Engine ranking factors. These factors include: 1. Header Tags: Header tags such as H1, H2 … H6 define the headings in HTML documents or pages. The main heading on the page is defined using H1 tags , followed by H2, H3… H6. These header tags help search engines identify the important keywords of the particular web page. Given below is an example of a heading tag. E.g.: <h1> Search Marketing & Social Media Marketing Solutions</h1> 2. File naming: It is ... Read more...

How "on page" Search Engine Optimization can boost your organic search results Introduction Search Engine Optimization (SEO) does not consist of a fixed process which when followed will result in the website ranking high in various search engines. This is because search engines are very versatile and do not share the actual recipe they follow while calculating website ranks for particular keywords. However, there are parameters that SEO specialists utilize while optimizing websites. A few “secret ingredients” as the search engines call it are unknown as their parameters keep changing. We created this best practice document based on our experience over the years. SEO as a whole consists of on-page and off-page activities that, if blended in the right proportion, will lead to ... Read more...