Let’s continue our optimization process to improve PPC campaigns’ performance: Go Vertical Going vertical is an effective method to lower your cost per click (CPC) and to improve the overall traffic quality. The quality also tends to be better because of the increased propensity for the buyers to use vertical search engines in their purchase decision process. This gives a greater opportunity for those who are with limited budgets to more effectively spend their money online and to get higher ROI. Keyword Research While doing the keyword research we debate constantly on what to use with regards to long tail keywords or the head phrases and which would perform better and get more results. Head phrases are generic and broad keywords. The search volumes ... Read more...