The Humble Beginnings and Social Media Evolution

The Harry Potter series has come a long way since the release of the first offering, Harry Potter and the Sorcerer's Stone back in 2001. Ten years later, a lot has changed, and we're not just talking about how each film in the series proved to be darker than the previous one. While the initial films generated significant buzz offline, it was the release of the 'Harry Potter and the Half-Blood Prince' that set various social networking sites abuzz with excitement and activity. Although the earlier movie, boasting +325,000 Facebook fans prior to its release in 2009, was termed as a social media blockbuster, the latest and the last ... Read more...

Online and Search marketing are even more important now to marketers in the current recessionary environment. It is more cost-effective and measurable than other media. Further, expectations from Search and Social Media Marketing are now much higher than before. How to advertise effectively using Social Media networks? Join Position2 in Effective Advertising via Social Networks, a panel discussion on Social Media and Video forum at the five-day Search Engine Strategies Conference from August 10 to 14, 2009. For the first time in 11 years, the Conference will include a full-day track Social Media and Video, where Position2, represented by Soumya Ravi, Director of Client Management, will share insights on Effective Advertising via Social Networks. An expert on Social and Search Marketing, Soumya Ravi ... Read more...