The promotion of a product/service using Videos   is an important part of Social Media Marketing. In this article we discuss some main points related to tracking of such campaigns. This article is not focused on any particular tool instead it tries to enumerate the basic idea behind tracking of such campaigns. Background The Video can be embedded on a web page or can be uploaded to a video sharing site such as YouTube.  YouTube provides a free tool called “YouTube Insight” which provides lot of useful statistics for uploaded videos. You can answer questions like

• In which geographical region is the video being viewed the most?
• What day of the week does the video get maximum visits?
• Which are the hotspots in the video? (Hot ... Read more...