Wikipedia defines Web Analytics as, "the monitoring and reporting of Web site usage so businesses can better understand the complex interactions between Web visitor actions and Web site offers, as well as leverage that insight for increased customer loyalty and sales.” Simply put, Web Analytics provides information about users of your website on the internet. Web Analytics helps you understand the user’s experience on your website. Using this information, you can make modifications to your website that will help your website rank higher in search engines and thereby help you get more website traffic. It not only gives information about the number of visitors to the site but gives a world of useful information like time every individual spends on the ... Read more...

The reason why Google Analytics (GA) is sought after is that you can track website traffic for a complete process defined in an online business model. One can set the ultimate target as the goal for GA tracking and GA will track every step of the process until the defined goal. However, the problem is that GA does not reprocess historical data.  GA will only start to track goal conversion data from the day you set the goal in GA. Nevertheless, here is a simple way to track goal conversions without setting goals in GA for historical data as well. To do this, here are some conditions: 1) You should tag your entire website by the proper Google Analytics Tracking Code (GATC). ... Read more...

Since 1995 when ‘e-commerce’ started becoming mainstream, entire industries that are wholly web-based have emerged, and traditional businesses have turned to the Web for an ever increasing contribution to their revenues.

It is estimated that more than 94% of America’s active users have a broadband connection to the Web. Consumers now reflexively go online to window-shop, educate themselves, and generally spend more of their waking hours surfing the web.

It’s imperative for every business to follow and understand their target customers’ online behavior. These businesses have to then structure their online presence and their off-line, traditional processes to meet the needs of their customers.

To achieve these objectives, decision makers are increasingly adopting Web Analytics. On March ... Read more...