Looking back at the setting year sets the tone for a year that promises a lot of excitement in the SEO industry and within the SEO team at Position2. The year started with the entire Position2 team embarking on a challenging journey of developing products around the services that have evolved and matured over the [...]

Looking back at the setting year sets the tone for a year that promises a lot of excitement in the SEO industry and within the SEO team at Position2. The year started with the entire Position2 team embarking on a challenging journey of developing products around the services that have evolved and matured over the past years. I have been a part of the conceptualization and development of three products for the SEO industry. Designed for agencies and end-users alike, these products promise to not just transform the way SEO is practiced as a discipline at Position2, but also provide a new process-driven perspective to an industry that still depends largely on individual skill and SEO expertise. This re-engineering from SEO services ... Read more...

Many SEO firms, to this day, believe that SEO is about content and links. While the importance of content and links cannot be undermined, a site’s architecture is equally important in achieving SEO compliance. There are many aspects that make for search friendly site architecture. With search engine algorithms becoming increasingly complex, it is [...]

Many SEO firms, to this day, believe that SEO is about content and links. While the importance of content and links cannot be undermined, a site’s architecture is equally important in achieving SEO compliance. There are many aspects that make for search friendly site architecture. With search engine algorithms becoming increasingly complex, it is no longer enough to achieve basic SEO compliance. For a website to be truly SEO compliant, it is becoming increasingly important to address every aspect of website architecture, content and linking. Here is a checklist of things that you need to address to achieve SEO compliant website design and architecture. SEO Compliant Website Architecture Components Each of the items listed below have an impact on the site’s architecture ... Read more...