The Importance of Communication in Social Media

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Communication is a two-way process of exchanging thoughts, opinions and ideas. It can be verbal or non-verbal. While communicating with another person, we keep in mind the content, the expression, the medium of communication and whether the receiver will understand the message intended by the sender.

Communication is vital for any business and should be sent through effective channels in order to reach the target audience.

The most common form of sharing messages these days is via the Internet. There are various networking sites like Twitter, Facebook, LinkedIn, MySpace, blogs and forums; where people from across the globe participate in discussions and share their thoughts and opinions.

Any business in the Social Media industry should consider the following points:

Two-Way Channel

Messages need to be two-way communications. For instance, if a customer or client wants to send feedback, ask further questions or engage in further conversation, they should have that opportunity. A good way to enable this is to ask open-ended questions.

Awareness

With these two-way channels, you have to be keenly aware of what people are saying about your brand. One way of doing this is monitoring your two-way communication channels effectively, and responding to feedback/comments immediately.

Grammar and Semantics

Grammatically correct sentences are becoming less important each day, but are still relevant in corporate and other formal settings. Although text messaging and services like Twitter promote a culture of short codes and SMS slang, this type of informality trivializes the message.

Brevity

Need I say more?

Contributed by Neeta Madiraju

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Tags: communication, Social Media, Social Media Marketing, social networks