The Importance of Linkbuilding in Social Media

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Link building is a process of increasing the number of links pointing to your site from other sites on the Web. Building links is one of the most important factors in getting top placements on the major search engines.

There are three primary reasons to build links;

1. Direct Click-Through Traffic
2. Search Engine Optimization (SEO) and
3. Help save advertising costs

The goal of most search engine optimization and social media marketing campaigns is to build traffic and higher rankings. Link building can be done in many ways, it is difficult and time intensive but when done properly it is worth the effort.

Most effective ways of link building:

1. News and Article Syndication
2. Directories & Social Bookmarking
3. Q&A sites
4. Forums and discussion centers.
5. Blogs and blog commenting.

There are many other ways of increasing links like Advertisements, Giveaways and Conferences & Social Interactions. All these processes take time and can lead to spam if not done properly. Link dropping has to be done carefully in a relevant, good site and should have content similar to your site.

Contributed by Ganesh Vel

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Tags: link building, linking, SMM, Social Media