Author and technologist Nicholas Carr says, “Twitter is the telegraph system of Web 2.0.” The New York Times has mentioned that Twitter is one of the fastest-growing phenomena on the Internet. Only a few brands skimmed off profits from Twitter and others just tweeted about some direct marketing stuff. However, there are numerous ways you can leverage Twitter for your business and improve your bottom line. Here is the one-stop Twitter guide for business.
1. Create a Twitter account
2. Make sure, that you have selected a unique vanity URL for your Twitter account
3. Upload an image and customize your profile image using this tool: http://walterhiggins.net/projects/twixenate.html
4. Include a link to your corporate website
5. Promote your Twitter presence on your corporate website, client emails, etc.
SEO juice – Recently, Google started indexing tweets; these tips could help you optimize your Twitter account.
6. Include your brand name as the title of your profile
7. Use the Google keywords tool and shortlist important keywords relevant to your products
8. Include those keywords in your bio
9. Use keywords in the first 30 characters of your tweets in order to be optimized by Google
10. Get re-tweeted and increase backlinks for your content
A “following” strategy – This will help you to connect with your target audience.
11. Identify your target audience based on their interests
12. Use hashtags “#” (Hashtags are a community-driven convention to add additional context and metadata to your tweets) to search for your target audience using this tool: http://wefollow.com/
14. Follow the influencers in your industry using this tool: http://www.twitalyzer.com/
Identify local Twitter users, or tweeple – If you are a company that serves only a particular location, networking with local tweeple will add more value to your business.
15. Follow influencers in your location using this tool: http://twitterholic.com/. This tool lists all the influencers on Twitter, based on the number of followers and location.
16. Enter keywords relevant to your product and use the “near this place” option in Twitter’s advanced search to identify tweeple who are interested in your product
17. Search for tweeple near your location using this tool: http://www.tweepz.com/
18. Network with local tweeple by searching for them with hashtags, using this tool: http://localtweeps.com/
How to make your tweets effective
19. If you prefer Web tweeting, use this tool: http://twitzap.com/ for advanced features
20. Download Tweetdeck for more power tweeting from your desktop
21. You can add additional Twitter accounts in Tweetdeck and control them using a single application
22. Schedule important tweets in advance using this tool: http://www.tweetlater.com/
23. Use: http://cotweet.com/ for collaborative tweeting
What to tweet on – Starting and joining the right conversation(s) will give you more exposure.
24. Post tweets based on the interests of your followers
25. Search for topics relevant to your product(s) and talk to influencers
26. Use hashtags to power the conversation
27. Post tweets about useful links and articles
28. Use: http://happn.in/ to talk about the trends in your locality.
Twit research – Twitter is a good source for market data as prospective customers are present there.
29. Finalize the sample size of the search.
30. List hashtags relevant to your research objective
31. Get secondary data for your research based on hashtags by using this tool: http://twubs.com/
32. Analyze hashtags relevant to your research using this tool: http://www.trendrr.com/
Get feedback –As Twitter is a real-time medium, organizations use Twitter to get direct feedback from customers.
33. Get feedback from customers and other tweeple by replying and directly messaging them
34. Use hashtags to organize the feedback
35. Get feedback from local tweeple using this tool: http://nearbytweets.com/
36. Use: http://twtpoll.com/ to conduct a simple survey in Twitter to get real-time feedback
37. Post new product screenshots in http://twitpic.com/ and get instant feedback from your followers
Twit hiring – If you are looking to hire people for your organization, Twitter is another source to find the right talent.
38. Search for job seekers near your location using advanced search features in Twitter public search
39. Use hashtags in your tweets to reach active job seekers
40. Post tweets to announce benefits such as perks, allowances, etc. for the job(s) you offer
41. Use: http://twitpic.com/ to share corporate events to show job seekers your organization’s work culture
42. You can also use Twitter to conduct background checks on employees by using the Twitter advanced public search.
Tweetup – “Is an organized or impromptu gathering of people that use Twitter.” Tweetup is an excellent platform to promote products among local Tweeple.
43. Search for a Tweetup near your location using: http://nearbytweets.com/
44. Organize a Tweetup in your locality using this tool: http://www.twtvite.com/
45. Pitch for influencers in your location by attending Tweetups.
46. Give away promo codes to attendees in the Tweetup to spread your product virally.
Follow your competition – This can give you insights on what your competitors are working on.
47. Follow your competitors on Twitter.
48. Use Twitter public search to get more insights on competitors’ activities
49. Analyze their Twitter account and follower patterns using: http://tweetstats.com/
50. Compare your network statistics with competitors using: http://twitter-friends.com/