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Anchor Text and its Search Engine Optimization Importance

By Team Position²

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What is an anchor text? Anchor text, also known as link text, is the hyperlinked text on a web page that leads to another web page or [...]

Website Architecture & SEO: The dark side of the moon

By Team Position²

Posted in

Many SEO firms, to this day, believe that SEO is about content and links. While the importance of content and links cannot be [...]

Bidding on brand keywords

By Team Position²

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When choosing keywords for your PPC advertising campaign, it’s important to give careful thought to the use of branded/corporate [...]

IIS SEO Toolkit from Microsoft

By Team Position²

Posted in

With the increasing competition in the search marketing space, Google & Yahoo has ruled the search engine space for many years by [...]