homepage-banner

6 Website Design Pitfalls To Avoid

“Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.”

Paul Rand

Last year’s ‘hip and cool’ website features look dowdy today. You have to stay ahead of the curve, and the curve isn’t sitting still. A well designed website – in terms of features, functionality, user experience, navigation and content — is an absolute must have.

  • 48% of people queried cited website design as the number one factor in deciding business credibility
  • 95% of those queried agree with the statement: “good user experience just makes sense” (Econsultancy)
  • 6% of mobile users report having difficulty interacting with a web page, and 44% complain that navigation was difficult (Source: Keynote)
  • When a page takes 4 seconds or more to load, the change in a website bounce rate spikes 100%. At 8 seconds or more to load it jumps to 150%. (Source: Mobile Joomla)

These 6 design trends are way obsolete:

1. Ancient Relics

The Big No-No’s: Page hit counters, animated gifs, flashing banners, scrolling marquees, flash intros, auto-play videos, background music, images opening in new windows, multiple font faces, styles and colors.

2. Lack of Whitespace

When the trend is minimalistic design with crisp content, you have to use whitespace correctly. If you don’t, your content will appear to be cluttered and unorganized. Whitespace strikes a balance between positive (or non-white) and negative space, which is key to aesthetic composition. Beware of inexpert use of white space. It can make a page look incomplete.

crowded webdesign

3. Overflowing Text Content

Think snackable content. Bite size is best. Break up any long text content into relevant photos and graphics, titles, bullets and paragraphs consisting of no more than 3 or 4 well-written sentences.

overflowing text content

4. VIBGYOR Color Scheme

If your website is using more than 2 primary colors it is time for a redesign. A simple color scheme that’s pleasing to the eye is the new norm.  Color increases web recognition by 80%. Sites with dark color schemes increase growth by 2%; sites with lighter color schemes experience 1.3% growth.

bad color scheme in webdesign

5. Non – Responsive Websites

User devices range from hand-held smartphones and tablets to large widescreen PC or laptop displays. A responsive website is an essential part of a seamless user experience across all devices. Fixing your website page width at 600px, 800px, 960px , etc. will kill any user interest.

non responsive web design

non responsive web design - bmw

6. Bad Stock Photos

While using visuals in your marketing materials attracts and engages your viewers, unrealistic, cheesy and obviously fake stock photos will cause more harm than good. Avoid using stock images that are a clear disconnect from the values of the website and do nothing more than occupy space.

bad stock photos

If your website isn’t designed for the future, it’s not designed for today. It may be past time to reconsider the look of your digital calling card.

Use the comment box below to share your thoughts on modern, hip and uber-cool website design trends and best practices.

Team Position²

Team Position²

Position2 is an innovative digital marketing agency that accelerates demand through integrated Content Marketing, Paid Acquisition, and Marketing Technology solutions. Our demand acceleration solutions map the buyer’s journey across multiple touch points such as search, social, mobile, media, and email. These integrated campaigns are powered by cutting-edge content creation, digital advertising, web design/development, marketing automation, and analytics. We serve hundreds of clients ranging from VC funded startups to Fortune 500 multinational firms. Our 200-member team is based in Silicon Valley and Bangalore and consists of marketing gurus, engineers, data scientists, writers, and designers. Founded in 2006, Position2 is backed by Accel Partners.