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AdWords Targets Users Making In-app Purchases

App marketers can now target users who have purchased a particular app or made an in-app purchase through the Google Play Store. They can do this by targeting AdWords for the Google AdMob ad network. Thus the marketers can now show their ads to people who are more likely to buy their app or an offering within their app. These ads are basically display ads served within the Android apps. This is a new feature from Google wherein ads will be served to users based on their previous interaction with an app. It offers better ROI to digital marketers and it also benefits the users since they will be offered products or services which makes sense to them.

Consider a user who has bought Dropbox cloud data storage. Now this user is a very good target customer for the Amazon Cloud Storage S3 (Simple Storage Service). So this new AdWords targeting lets you serve Amazon S3 ads to anybody who has subscribed to the Dropbox Cloud Storage service. That way Amazon has a higher click-through rate at a lower ad budget.

Using Google AdWords to serve specific targeted users will definitely send you lesser leads but the chances of your leads getting converted to sales is higher since you have qualified leads now.

Is this new feature from Google worth your attention? Do let us know.

Team Position²

Team Position²

Position2 is an innovative digital marketing agency that accelerates demand through integrated Content Marketing, Paid Acquisition, and Marketing Technology solutions. Our demand acceleration solutions map the buyer’s journey across multiple touch points such as search, social, mobile, media, and email. These integrated campaigns are powered by cutting-edge content creation, digital advertising, web design/development, marketing automation, and analytics. We serve hundreds of clients ranging from VC funded startups to Fortune 500 multinational firms. Our 200-member team is based in Silicon Valley and Bangalore and consists of marketing gurus, engineers, data scientists, writers, and designers. Founded in 2006, Position2 is backed by Accel Partners.