Position² Blog Home Page

Blog

Select
  • Categories
  • Author
  • Year
Team Position²

Author: Team Position²

Position² is an Accel-backed company that accelerates demand through Content Marketing, Paid Acquisition, and Marketing Technology services. Our solutions are mapped to customer lifecycles across touchpoints including search, social, mobile, media, email and powered by cutting-edge creative, web dev, analytics, and marketing automation. Startups to Fortune 500 companies across verticals rely on our marketing gurus, engineers, data scientists, writers and designers to rapidly deploy and scale integrated marketing campaigns.

Blogs by the author

Profit on the Go: How to Boost Conversions on Mobile

By Team Position²

When it comes down to it, everything that happens in digital marketing has one simple aim – drive sales. Converting ad click [...]

Aiming for Diversity in Social Media Advertising

By Team Position²

Posted in

After a decade of astonishing growth, social media advertising can now safely claim to be part of the marketing mainstream. And yet in [...]

Why Live Video Streaming – The Next Big Thing In Marketing

By Team Position²

Posted in

The popularity of live video content on social media has grabbed the attention of marketers looking to capitalize on the latest trends. [...]

Is Your Content Strategy Playing A Role In Lead Generation

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position2 Blog This Week: Is Your [...]

Glocalization Helps Small Businesses Compete

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position2 Blog This Week: [...]

Are You Directing Your Visitors To The Right Channel?

By Team Position²

A visitor today can be your prospect tomorrow with personalization! The importance of knowing your visitors, be it unknown, and their [...]

Are You Directing Your Visitors To The Right Channel

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position2 Blog This Week: Are You [...]

The Impending Digital Era

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position2 Blog This Week: The [...]

Content Marketing: What Not To Do

By Team Position²

Posted in

Are you making these fundamental content marketing mistakes? Understanding the basics can help you to gain traction quickly, without [...]

Key Takeaways From SiriusDecisions Summit 2016

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position2 Blog This Week: Key [...]

The Impending Digital Era

By Team Position²

Posted in

In 2011, Peter Drucker said that “the aim of marketing is to know and understand the customer so well, the product or service fits him, [...]

SEO is Going Mobile. Is Your Business Ready?

By Team Position²

Posted in

If you’re looking for information about optimizing your site for search, the web is bursting with examples. In the past, when people [...]

Key Takeaways From SiriusDecisions Summit 2016

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position2 Blog This Week: Key [...]

Key Takeaways From SiriusDecisions Summit 2016

By Team Position²

Posted in

Continuing the momentum from the biggest marketing event of the year - SiriusDecisions, here are the most popular highlights [...]

Improve Visibility With Content Syndication

By Team Position²

Posted in

Let’s look at content syndication and how it can help you develop your brand reputation and online visibility[...]

Key Takeaways From Marketo Marketing Nation Summit 2016

By Team Position²

Thanks for stopping by our booth at this year's Marketo Summit. We put together a top list of key takeawa[...]

The Benefits Of Facebook’s Custom Audience Remarketing

By Team Position²

Posted in

How Facebook's Custom Audience can boost brand recall, engagement, and conversion rat[...]

An Introduction to the Position² Demand Acceleration Framework

By Team Position²

Posted in

Position2 is a full service digital marketing agency that has been working with top brands in the B2B space for over a dec[...]

Mobile Marketing Trends in 2016

By Team Position²

Posted in

With the number of mobile-only internet users in the US surpassing desktop-only users in 2016, digital marketing is undergoing a sea [...]

How To Improve Your Google AdWords Quality Scores

By Team Position²

Posted in

Quality Score is vital to success with Google AdWords. Take a look at our strategy to improve scores and get better resul[...]

Facebook’s New Detailed Ad Targeting Options

By Team Position²

How Facebook's new detailed ad targeting options will help marketers reach extremely specific audienc[...]

The Role of Content Curation in Content Marketing

By Team Position²

Posted in

Consistently producing engaging content and measuring its effectiveness can pose challenges to marketers. We look at how content can be [...]

What We Learned at HIMMS 2016 in Las Vegas

By Team Position²

Posted in

Position2’s presence at HIMMS 2016 in Las Vegas shows we are at the forefront of the rapidly evolving digital mark[...]

Position² Introduces Campaign Hub! Also, What To Look For In A B2B Marketing Agency

By Team Position²

Posted in

Join Position2 at the Marketo Summit 2016 at the MGM Grand in Las Veg[...]

Campaign Hub – Position²’s Solution for Effective B2B Marketing

By Team Position²

Campaign Hub is a customizable landing page solution that enhances the effectiveness of marketing content with its content [...]

B2B Marketing Requires the Right Agency Expertise

By Team Position²

Posted in

Businesses need the right support if they are to succeed in competitive B2B markets. Consider these key elements before you choose a [...]

It’s Curtains For Google PageRank

By Team Position²

Posted in

Google’s heavily used (and often misused) PageRank scoring system won’t be visible to the general public anymore. We look at what this [...]

Types Of Marketing Content—And How To Create Evergreen Content

By Team Position²

Posted in

We show you how to develop durable content that stays relevant, drives traffic, engages viewers, and provides value long after it is [...]

How Marketers Can Leverage Social Media To Engage Their Audience

By Team Position²

Posted in

Social media is increasingly becoming an effective tool for B2B and B2C marketers. We look at the most influential social media [...]

Which Social Media Sites are B2B Buyers Using?

By Team Position²

Posted in

Social media is increasingly becoming an effective tool for B2B and B2C marketers. We look at the most influential social media [...]

OMG! Google Removing Right Hand Search Results

By Team Position²

Posted in

Another big change is afoot at Google Search—those ads on the right side are going away. We look at the implications of this for [...]

Google To Stop Showing Ads On Right Side Of Desktop Search Results

By Team Position²

Posted in

Another big change is afoot at Google Search—those ads on the right side are going away. We look at the implications of this for [...]

What Marketers Need To Know About Cross-Device Targeting

By Team Position²

Posted in

Cross-device targeting is a way to track one user across multiple devices. The technique offers massive potential for marketers, but [...]

Why Cross-Device Targeting is a New Marketing Battleground

By Team Position²

Posted in

Cross-device targeting is a way to track one user across multiple devices. The technique offers massive potential for marketers, but it [...]

Here’s Why Data Driven Marketing is Increasingly Crucial for Marketers

By Team Position²

Posted in

We look at Data Driven Marketing powered by marketing analytics, and how it can help you personalize your approach.<[...]

Why Data Driven Marketing is Critical to Personalization

By Team Position²

Posted in

We look at Data Driven Marketing powered by marketing analytics, and how it can help you personalize your approach. <[...]

Want to Empower your Marketers? Get Automation to your Business!

By Team Position²

Posted in

Automation is empowering marketers to work efficiently, respond instantly and measure results. Data quality is slowly improving. In [...]

Why You Can’t Afford to Ignore Marketing Automation in 2016

By Team Position²

In 2016, it’s not a question of whether you’ll adopt marketing automation, but when.[...]

Another Ace Up Our Sleeve: Team Position² At The SCM Marathon

By Team Position²

Posted in

It was a privilege for Team Position2 to be associated with SCMM 2016—developing its official website, as well as handling overall [...]

Marketing is Getting Hyper-Personal. Let’s Look at the Factors in Play

By Team Position²

Posted in

Customers expect personalized marketing messages, without creepy, intrusive ads. In 2016, your business needs to get better at [...]

Hyper-Personalization—The Inevitable Evolution Of Marketing

By Team Position²

Posted in

Customers expect personalized marketing messages, without creepy, intrusive ads. In 2016, your business needs to get better at managing [...]

Best of the Week | Smart Money is in Digital Ads, and much more…

By Team Position²

Posted in

Digital ad spend is increasing rapidly, with big brands allocating one third of budgets. It’s time for you to use digital ads to [...]

Smart Money is in Digital Ads, Where is Yours?

By Team Position²

Posted in

Digital ad spend is increasing rapidly, with big brands allocating one third of budgets. It’s time for you to use digital ads to boost [...]

Best of the Week | 2016 is the Tipping Point for Mobile!

By Team Position²

Posted in

2016 is the year that mobile over takes desktop. Marketers must react and change course. Here are some of the important developments [...]

2016 is the Tipping Point for Mobile!

By Team Position²

2016 is the year that mobile over takes desktop. Marketers must react and change course. Here are the facts to equip to be ready to [...]

Best of the Week | Video for Marketing is the Way to GO in 2016, and much more…

By Team Position²

Posted in

Now that we have said goodbye to 2015, let’s look at one of the top trends that's here to stay - Video Marketing!<[...]

Video for Marketing is the Way to GO in 2016!

By Team Position²

Now that we have said goodbye to 2015, lets look at one of the top trends that's here to stay - Video Marketing[...]

Top Trends That Will Dominate Digital in 2016

By Team Position²

Take a sneak peek in the top digital marketing trends that will dominate 2016 to have an edge over your competition and stay ahe[...]

Best of the Week | Digital Marketing: Key Takeaways From 2015, and much more…

By Team Position²

Posted in

Digital Marketing: Key Takeaways From 2015

We take a quick look at where savvy marketers are increasingly focusing on their [...]

Digital Marketing: Key Takeaways From 2015

By Team Position²

We take a quick look at where savvy marketers are increasingly focusing their spends, along with key digital marketing trends that [...]

Best of the Week | The Evolution of Content Marketing – What to do Next, and much more…

By Team Position²

Posted in

The Evolution of Content Marketing – What to Do Next

Content marketing has seen its ups and downs since its renewed [...]

The Evolution of Content Marketing – What to Do Next

By Team Position²

Posted in

We look at developments in the content marketing arena and what’s coming down the ro[...]

Accelerated Mobile Pages (AMP) from Google Speeds Load Times, Improves Engagement

By Team Position²

Posted in

Google announced the rollout of Accelerated Mobile Pages (AMP), a new project that will have long-lasting consequenc[...]

Tips to Improve Your Website Bounce Rate

By Team Position²

Posted in

Learn the most effective methods to reduce bounce rate of your website and increase conversions and sal[...]

Best of the Week | How Marketo Ad Bridge Enables To Target The Right Audience, and much more…

By Team Position²

Posted in

How Marketo Ad Bridge Enables To Target The Right Audience

Get better performance from your remarketing ads by tailoring [...]

Snapchat Story Explorer Offers New Perspectives on Events

By Team Position²

Snapchat Stories celebrate the power of different perspectives. It’s a totally unique way to experience what’s happening all over the [...]

How Marketo Ad Bridge Enables To Target The Right Audience

By Team Position²

Get better performance from your remarketing ads by tailoring them to your target audience’s interests and needs. Read here how [...]

Best of the Week | Making The Most Of Marketing Databases, and much more…

By Team Position²

Posted in

Position2's best of the week is a round up of the best and hottest news in the digital and B2B indust[...]

Google+ Offers A New Design In A Relaunch

By Team Position²

Posted in

Google+ is changing again. It's pivoting into a site for communities and collections. Read more about the new update he[...]

Making The Most Of Marketing Databases

By Team Position²

Posted in

Does your database empower your marketing decision-making, or hold you back? You may be lost in the wastelands of “data excess”. By [...]

Best of the Week | Building A Cohesive Brand, and much more…

By Team Position²

Posted in

Position2’s best of the week is a round up of the best and hottest news in the digital and B2B indust[...]

Instagram Chases Snapchat Success With Explore Tab

By Team Position²

Posted in

In June Instagram upgraded its search feature, allowing it to collect content for particular topics. Its Explore update is a real-time [...]

RankBrain: AI Comes To Google Search

By Team Position²

Posted in

  “If you say ‘Google’, people think of search,” Greg Corrado said. He’s a senior research scientist at Google working in [...]

Best of the Week | Plugging the Leaky Funnel: Preventing Lost Marketing Leads, and much more…

By Team Position²

Posted in

Position2's best of the week is a round up of the best and hottest news in the digital and B2B indust[...]

Plugging the Leaky Funnel: Preventing Lost Marketing Leads

By Team Position²

There are five key reasons why your business is losing leads. Read here to learn how Marketing automation helps to prioritise leads [...]

Best of the Week | Quality Assurance In The Digital Marketing World, and much more…

By Team Position²

Posted in

Position2’s best of the week is a round up of the best and hottest news in the digital and B2B indust[...]

Quality Assurance In The Digital Marketing World

By Team Position²

Posted in

  Long gone are the marketing days of batch and blast email campaigns. Throw some copy and graphics together with a collateral [...]

Best of the Week | SEO And ROI Go Hand In Hand, and much more…

By Team Position²

Posted in

Best of the Week | Search Engine Optimization (SEO): Looking Ahead To 2016, and much more[...]

SEO And ROI Go Hand In Hand

By Team Position²

Posted in

The moment a customer has the intent to search for relevant information, that’s where SEO (Search Engine Optimization) comes in. It’s [...]

Best of the Week | Search Engine Optimization (SEO): Looking Ahead To 2016, and much more…

By Team Position²

Posted in

Position2's best of the week is a round up of the best and hottest news in the digital and B2B indust[...]

Facebook: ‘The Online Shopping Mall’

By Team Position²

Posted in

  In the words of Facebook COO Sheryl Standberg, Facebook is making it easier for the 45 million businesses that currently [...]

Pay Per Click: In-House or Outsourced?

By Team Position²

Posted in

Read this blog to learn the pros and cons of deciding to keep PPC in-house or to outsour[...]

Digital Marketing Insights From Dmexco

By Team Position²

Posted in

  Dmexco, Europe’s biggest digital marketing expo and conference, wrapped up in Cologne, Germany, on September17, 2015 with [...]

Best of the Week | Thinking Beyond Facebook And Twitter, and much more…

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Thinking [...]

Mobile Marketing & The Attribution Gap

By Team Position²

Posted in

  Mobile marketing means targeting consumers on-the-go, in real-time. It presents marketers with a unique quandry: “How did my [...]

Best of the Week | How to Recover from Google Phantom 2, and much more…

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: How to [...]

Bing Ads Launches Keyword Planner Tool In All US Accounts

By Team Position²

Posted in

  Do you need help finding relevant keywords to drive traffic to your page and lift your campaign’s performance? Or maybe you’re [...]

How to Recover from Google Phantom 2

By Team Position²

Posted in

  Google released the Phantom 2 update in early May, 2015. It took several weeks to complete implementation, and now it’s a fact [...]

Position² Is Looking Forward To Content Marketing World 2015

By Team Position²

Posted in

  After the picnics, barbecues, games and other Labor Day celebrations, content marketers have Content Marketing World #CMWorld to [...]

Best of the Week | Meta Data Optimization For Online Visibility, and much more…

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Meta Data [...]

Best of the Week | Drupal 8 Is A Boon For Digital Marketing, and much more…

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Drupal 8 [...]

LinkedIn Makes A Move | Introducing The New Campaign Manager Tool

By Team Position²

Posted in

Compared to other social media channels, marketing on LinkedIn has never been easy. While running campaigns or even reporting data [...]

GIFs For Pages On Facebook

By Team Position²

  You have been seeing animated GIFs in Facebook personal profiles since spring, but not in Facebook Pages. Until now. Sticking [...]

Live Streaming: Next Big Thing In Social Media?

By Team Position²

Still posting quirky photos on Facebook? Tweeting yet more wordplay? Wake me when it’s over because right now it’s all about Live [...]

Best of the Week | How Marketing Automation Can Transform Your Business, and much more…

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: How [...]

Creative Guidelines For Marketing

By Team Position²

Posted in

  You know your target audience. You know the response you want to stimulate. And you know the kinds of metrics you hope to see as [...]

How Marketing Automation Can Transform Your Business

By Team Position²

  If you haven’t looked at marketing automation technology recently, you may not recognize the place. There are now over 215 [...]

Best of the Week | Strategies For Optimizing Your Website, and much more…

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Strategies [...]

6 Website Design Pitfalls To Avoid

By Team Position²

Posted in

“Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single [...]

A Is For Alphabet, G Is For Google

By Team Position²

Posted in

  Google announced on Monday that it would rebrand itself as Alphabet – a new holding company whose largest wholly owned [...]

Top PPC Tools for Keyword and Competitor Analysis

By Team Position²

Posted in

Pay Per Click (PPC) evolves on a regular basis. New phrases are born every day in an ever changing landscape of keywords. Day in and [...]

Best of the Week | Leverage The Untapped Potential Of SlideShare, and much more…

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Leverage [...]

Food For Thought: 14 Inspiring Quotes on Digital Marketing

By Team Position²

Posted in

As marketers, we pride ourselves on developing unique solutions for business challenges. Creativity is the key to our success. Our [...]

Digital Marketing Platforms – Cut Through The Provider Hype

By Team Position²

Posted in

  The 2015–16 report, Ovum Decision Matrix: Selecting a Digital Marketing Platform, 2015–16, has crowned Adobe the King of Digital [...]

Best of the Week | Let’s Get Personal, and much more…

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: [...]

Paradigm Shifts – From TV to Digital, From Desktop to Mobile

By Team Position²

  The numbers are in. The verdict has been delivered. The paradigm shift is official. According to new research from Standard [...]

Twitter Launches Event Targeting

By Team Position²

  Marketers will be able to leverage real-time strategies to reach people engaged with major live events by using Twitter’s new [...]

Best of the Week | How To Optimize Content For Conversions, and much more…

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: How To [...]

Final Verdict: Programmatic Is Here To Stay

By Team Position²

Posted in

  The Interactive Advertising Bureau (IAB) recently issued its first revenue report on programmatic display ad revenues in the US. [...]

Instagram – Yet Another Platform For Advertisers

By Team Position²

  Instagram has 300 million monthly active users and plans to open up the platform for advertisers. Jim Squires, director of [...]

Best of the Week | 8 Tips to Leverage Facebook for Business, and much more…

By Team Position²

This week’s hot news, events and videos from the online marketing and social media world. From the Position2 Blog This Week: Tips [...]

5 Updates from Google for Mobile Devices

By Team Position²

  The nature of digital marketing will not stand still, not with Google constantly creating new ripples for marketers all over the [...]

Cortex: Twitter Ramps Up Its Artificial Intelligence Efforts

By Team Position²

  The hunt is on at Twitter for engineers to ramp up the company’s artificial intelligence efforts. It calls the new team [...]

Best of the Week | Do You Have A Content Marketing Strategy, and much more…

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Do You [...]

Facebook Updates Cost Per Click Measurement

By Team Position²

  On Wednesday the folks at Facebook announced that they have modified the way they calculate cost per click. It’s part of their [...]

Do You Have A Content Marketing Strategy?

By Team Position²

Posted in

  You will find a good piece of content at the core of a successful email campaign. But that’s only one cog in the wheel. For an [...]

Best of the Week | Optimizing Knowledge Graph for B2B Brands, and much more…

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Optimizing [...]

Twitter’s Audience Insights

By Team Position²

  Audience Insights, a valuable and powerful tool from Twitter delivers a lot of useful information about your audience and how [...]

Fool-proofing Fat Fingers

By Team Position²

  Making accidental ad clicks on your mobile phone just got harder. Google has announced several new changes to reduce accidental [...]

Best of the Week | Crafting An Effective Call To Action, and much more…

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Crafting [...]

Crafting An Effective Call To Action

By Team Position²

Posted in

  Highly successful websites, landing pages, email campaigns and PPC ads all have an effective call to action in common. That’s a [...]

Google Trends: A Real Time Window On The World

By Team Position²

Posted in

Google Trends. It’s all about real-time minute-by-minute data on trending searches. On average Google processes over 40,000 search [...]

Best of the Week | Should You Go Mobile First Or Mobile Only, and much more…

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Should You [...]

Should You Go Mobile First Or Mobile Only?

By Team Position²

  Flipkart, India’s answer to Amazon, bid adieu to its mobile website with the Big App Shopping Sale in March, 2015. From here on [...]

Best of the Week | Google In The “Micro” Moment, and much more…

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Google In [...]

Best of the Week | Working the Local Side of SEO, and much more…

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Working [...]

SMX Advanced 2015

By Team Position²

Posted in

We attended SMX Advanced. We learned a lot. We met lots of interesting people.  And we had a whole lot of fun. Here are some of the [...]

Google I/O 2015: Some Highlights

By Team Position²

Posted in

Google I/O, the annual event for developers – those creative coders busy building what’s next – unveils the latest in tech, [...]

Best of the Week | Facebook: Where There Is No Outside, and much more…

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Facebook: [...]

A Guide to Make Your Website Mobile Friendly [Infographic]

By Team Position²

Posted in

Is your site mobile-friendly yet? If not, there’s no time like the present! Our infographic shows you exactly how to optimize [...]

Bing It On

By Team Position²

Posted in

Have you seen the latest addition to Bing Ads, Bing Places for Business? It connects businesses with local customers. This new offering [...]

Google Rebrands Webmaster Tools as Google Search Console

By Team Position²

Posted in

First things first. Remember Google Webmaster Tools? That’s now called Google Search Console. And Google has just announced two new [...]

Best of the Week | Google Phantom 2 Algorithm Update, and much more…

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Google [...]

Pinterest Launches Motion-based Ads

By Team Position²

Posted in

Pinterest expanded its ad products on Tuesday with video ads called Cinematic Pins. They work much like Pinterest’s Promoted Pins, [...]

Best of the Week | Deep Dive Into Google’s App Indexing, and much more…

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Deep Dive [...]

Facebook: Where There Is No Outside

By Team Position²

Facebook wants its 1.44 billion active users to stay put. It sees each link out as a potential loss that undermines Facebook’s business [...]

Deep Dive Into Google’s App Indexing

By Team Position²

Posted in

What is App Indexing? Google’s App indexing allows webmasters to connect pages from web sites to specific content within Android apps. [...]

Google Responds to Mobile Dominion

By Team Position²

Posted in

When Google announces that “more Google searches take place on mobile devices than on computers in 10 countries including the US and [...]

Best of the Week | Drip Marketing vs. Lead Nurturing, and much more…

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Drip [...]

Microsoft Build Developer Conference 2015

By Team Position²

Posted in

Evolution just won’t go away and Microsoft has been discovering as much. The company that revolutionized the personal computer with the [...]

Best of the Week | How to list your events on Google Knowledge Graph and much more…

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: How to [...]

What’s trending? – A New Twitter Trends Experience!

By Team Position²

In a bid to give its users a more immersive and enriching experience Twitter introduced a new trends experience for web to run with the [...]

Mobilegeddon? You Almost Missed the Facebook Update!

By Team Position²

While Google busied itself distracting the world on April 21 with “Mobilegeddon“, its mobile-friendly update, Facebook [...]

Best of the Week | Mobilegeddon – The biggest thing since Y2K, and much more…

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: [...]

Mobilegeddon – The biggest thing since Y2K?

By Team Position²

Posted in

Google rolled out a mobile-friendly update of its search service and search rankings this week and the 24-hour media beast immediately [...]

Bing Adds Close Variants for All Ad Campaigns

By Team Position²

Posted in

Adiós, Exact Match. That’s the official word from search giant Bing. A true exact match will soon be relegated to oblivion. Bing will [...]

Best of the Week | Enterprise SEO Platforms in 2015, and much more…

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Enterprise [...]

Foursquare Debuts Location-based Ad Targeting

By Team Position²

Posted in

Location check-in app Foursquare just introduced Pinpoint. It’s an ad platform that targets consumers based on where they actually go [...]

Slow Mobile Network – Google Lite is Here!

By Team Position²

Posted in

Here at Position2 we have said it before and we’ll say it again: mobile is the preferred form factor for browsing the Internet. If you [...]

Best of the Week | Google Rolls out Mobile Friendly Usability and App Indexing Factors, and much more…

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Google [...]

Now Watch YouTube Videos Ad-free

By Team Position²

Posted in

YouTube account holders and creators recently received an email that suggests we shall all soon be able to watch YouTube videos [...]

Spike in Global Mobile Ad Spending

By Team Position²

Posted in

If you and your target customer aren’t occupying the same space when spend decisions are being made, how can you expect to do [...]

Best of the Week | Get Your White Paper Noticed with EVA, and much more…

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Get Your [...]

Get Your White Paper Noticed with EVA

By Team Position²

Posted in

If you are like most of the movie going population, you choose the movie you see. That is, you probably watch a trailer shared by a [...]

F8 Facebook Developer Conference 2015

By Team Position²

Posted in

The recently concluded Facebook F8 Developer’s Conference had a little bit of everything: workshops, product demos, digital luminaries [...]

How to Optimize Content for Conversions [Infographic]

By Team Position²

Posted in

Content marketing powers your online visibility and conversions. It is essential that you have your digital content across multiple [...]

Best of the Week | Google Algorithm Update: Say Goodbye to Doorway Pages, and much more…

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Google [...]

Google Algorithm Update: Say Goodbye to Doorway Pages!

By Team Position²

Posted in

One of the most annoying search results will now be blocked by Google. We can all cheer a collective “hooray”! What are Doorway pages? [...]

Pinterest Launches A Shiney New Algorithm Called Pinnability

By Team Position²

Posted in

Pinterest is beginning to poise itself as a search engine, or what they call a “discovery engine”. Taking cues from Facebook, Pinterest [...]

Best of the Week | Position2 jQuery Plugin for Form Validation, and much more…

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Position² [...]

Vinod Nambiar, Co-founder of Position2 wins Confederation of Indian Industry (Southern Region) – Emerging Entrepreneur Award – 2014

By Team Position²

Posted in

The Confederation of Indian Industry (CII) has conferred its prestigious Emerging Entrepreneur Award on Vinod Nambiar, Co-founder & [...]

Position2 jQuery Plugin for Form Validation

By Team Position²

Posted in

Without form submissions, a primary tool for extracting useful data that you use to generate leads and expand your business offerings, [...]

Mobile World Congress 2015 – Mobile Advertising

By Team Position²

Posted in

For the first time the Mobile World Congress (MWC), which just wound up in Barcelona in early March, anointed mobile marketing and [...]

Best of the Week | Optimize your Website for Complete Google Search, and much more…

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Optimize [...]

Facebook Offers Digital Marketers More Data Insights

By Team Position²

Posted in

Facebook has recently introduced access to data that will provide insights on who is saying what about anything on Facebook…but [...]

Changing US smartphone dynamics: A by-the-numbers opportunity

By Team Position²

Posted in

A quick look at comScore’s Q4 data spells out a digital marketing fact of life: It’s no longer a “mobile too” world out there. It’s all [...]

Best of the Week | Content Marketing Trends in 2015, and much more…

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Content [...]

Instagram Debuts Clickable Carousel Ads

By Team Position²

Posted in

Instagram is a fast, beautiful and fun way to share your life with friends and family.  And it’s free. All of that adds up to 300+ [...]

Content Marketing Trends in 2015

By Team Position²

Posted in

Over 35,000,000 distinct units of content were shared on a daily basis in 2014.  As staggering as that may seem, 2015 promises to  be [...]

Improved Ad Campaign Tracking Tools on Twitter

By Team Position²

Posted in

For Internet advertisers of all kinds, Twitter is fast becoming the place to be. Consider the numbers: 288 million active users [...]

Best of the Week | Web Design Trends for 2015, and much more…

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Web Design [...]

An App to Manage Your Facebook Ads

By Team Position²

Posted in

Facebook has come a long way. What started as a university dorm room project has become the go-to social networking platform for one [...]

IoT: What You Need to Know as a Digital Marketer [Infographic]

By Team Position²

Posted in

The Internet of things (IoT) will play a major role in the way we conduct business and assimilate information in a more interconnected [...]

LinkedIn Targets Users Off-platform

By Team Position²

Posted in

LinkedIn is all set to monetize its users’ data outside its own platform. The business-oriented social networking site has come [...]

Facebook Introduces Product Ads

By Team Position²

Posted in

The numero uno social networking site is giving the numero uno search engine a run for its money. Case in point is the latest launch of [...]

Best of the Week | Locale Adaptive Web-pages now Get Support from Google, and much more…

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Locale [...]

Pinterest Bans Affiliate Links

By Team Position²

Posted in

Pinterest announced some bad news for Bloggers and active power pinners who drive leads and earn revenue via affiliate marketing. [...]

Best of the Week | UI and UX Trends in 2015, and much more…

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: UI and UX [...]

Twitter Buys a Creative ‘Niche’ Company

By Team Position²

Posted in

On February 11, 2015, Twitter acquired Niche. Twitter believes in giving its users the widest variety of tools to create, distribute [...]

UI and UX Trends in 2015

By Team Position²

Posted in

Digital marketing has been trending for a couple of years, and now it’s in constant flux.  In 2014, we saw changes in mobile, HTML 5, [...]

The State of Marketing Technology

By Team Position²

Today technology is used in every facet of marketing. Marketing as a discipline is changing and marketers need to adapt to the changing [...]

Best of the Week | Personalized search, and much more…

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: [...]

Now Promote Your Tweets Faster

By Team Position²

Posted in

Twitter has launched its new feature called ‘quick promote’ which is a fast and easy way to promote your tweets. It gives [...]

Personalized Search

By Team Position²

Posted in

A personalized search reaches beyond the user’s initial query by incorporating information gleaned from his digital history of [...]

Google ‘Other Interests’ Closure Imminent

By Team Position²

Posted in

The numero uno search engine will be retiring its ‘other interests’ category in the interest of serving the advertisers [...]

State of Marketing Automation 2015 [Infographic]

By Team Position²

Today with the explosion of digital channels and technologies you are spoilt for choice as a digital marketer. Marketing automation can [...]

View-through Conversions

By Team Position²

Posted in

You are as likely to click on a website immediately on seeing a banner ad as much as you would walk immediately into a store on seeing [...]

Digital Marketing & Behavioral Targeting and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Digital [...]

The Super Bowl 2015 – Digital Marketers Can’t Get Enough!

By Team Position²

Posted in

A record 111 million viewers in 2014 alone, out of which over 50% tune in just to watch the commercials! Now that is manna from heaven [...]

Digital Marketing & Behavioral Targeting

By Team Position²

Posted in

You can’t be limiting your marketing strategies to one or two channels today, not with digital media on board. If the difficulty of [...]

Responsive Web Design (RWD) – What you should know and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Responsive [...]

Yahoo Market Share Rises after Mozilla Deal!

By Team Position²

Posted in

Yahoo had got into an exclusive agreement with Mozilla in November 2014. As per this deal, Yahoo became the default search engine for [...]

WhatsApp Gets a Desktop Avatar

By Team Position²

Posted in

It is the sign of the changing times. Convergence is the way to go in the digital world. Less than a year ago, the social media giant [...]

Google’s Data Platform Changes Imminent

By Team Position²

Posted in

Google is the market leader as far as online advertising is concerned. But of late there are a few other competitors that are [...]

CES 2015 – What’s in it for Digital Marketers?

By Team Position²

Posted in

Contact us for integrated digital marketing for a new interconnected world. Consumer electronic brands from far corners of the globe [...]

Hreflang Spoken Here and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Hreflang [...]

Hreflang Spoken Here

By Team Position²

Posted in

While there is no place quite like home, there comes a time in a successful website’s life when significant amounts of traffic [...]

Twitter Goes All Out to Expand its Ads Program

By Team Position²

Posted in

The micro-blogging site has been trailing behind the numero uno social networking site, when it comes to number of users as well as [...]

‘Mobile-Friendly’ Labels in Mobile Search Results and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: [...]

Google to Roll Out Viewability Reporting

By Team Position²

Posted in

At the Consumer Electronics Show (CES) in Las Vegas, Google announced the roll out of viewability reporting across its ad platforms. [...]

Digital Marketing in 2015 – Concentrate on Data Quality

By Team Position²

Posted in

As digital marketers we are in the midst of a data deluge that seems to overwhelm us if we are not accustomed to efficiently dealing [...]

Digital Advertising is the Elephant in the Room for Media Companies

By Team Position²

Posted in

The rise of the World Wide Web that began at the fag end of the twentieth century has since then been dominating people’s [...]

Content Marketing 2015 and much more… | Best of the Year

By Team Position²

Posted in

Content Marketing 2015 and 2014’s top 10 blog’s that garnered maximum attention From the Position² Blog This Week: Content [...]

Google Maps, Yelp & Local SEO Insights

By Team Position²

Posted in

Start the New Year with a new search engine marketing strategy that looks beyond your business website. If you think local SEO, Google [...]

Content Marketing 2015 [Infographic]

By Team Position²

Posted in

Today relevant, insightful and highly useful content can no longer be sidestepped in your digital marketing campaigns. A stellar [...]

‘Jerry and David’s Guide to the World Wide Web’ Shuttered

By Team Position²

Posted in

Yahoo Directory that began service under the name ‘Jerry and David’s Guide to the World Wide Web’, a brainchild of [...]

Separating the Men from the Boys of Digital Marketing

By Team Position²

Posted in

2014 saw a huge deluge of digital marketers trying to solve business problems and some even offering  quick fix solutions in order to [...]

Top 5 SEO Trends for 2015 and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Top 5 SEO [...]

Mobile Advertising Set to Dominate

By Team Position²

Posted in

The stage is set for the explosion of mobile advertising in the year 2015. Finally digital marketers are able to connect all the dots, [...]

Google Launches “Store Visits”

By Team Position²

Posted in

It’s an exciting time to be a digital marketer. You never know what’s in store for you in the digital world as you are in [...]

Evolution of Content Marketing and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Evolution [...]

Google Launches Hindi Advertising!

By Team Position²

Posted in

The search engine biggie Google has woken up to the potential of consumers speaking in the vernacular Indian language, residing mostly [...]

Slideshare Throws Open the Analytics Tool

By Team Position²

Posted in

It’s the age of integrated marketing wherein you will see a host of features being added to online resources that will aid you in [...]

Add E-commerce Analytics for Better Business and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Add [...]

Facebook Incorporates C.T.A Buttons for Business Pages

By Team Position²

Posted in

What do you do – When you have a user base of 1.35 billion and counting? When your market capitalization is north of $200 billion [...]

Add E-commerce Analytics for Better Business

By Team Position²

Posted in

The Future of e-commerce The future of e-commerce is mobile. It lives in tablets and smartphones. There shouldn’t be a retailer out [...]

“No CAPTCHA reCAPTCHA” from Google

By Team Position²

Posted in

Research experts at Google have come up with a solution to make CAPTCHAs more effective and it is called ‘no CAPTCHA [...]

Ten Ways to Optimize Website Speed and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Ten Ways [...]

Pin a Post on Your Google+ Page/Profile

By Team Position²

Posted in

Google has added a new feature wherein you now have the option to Pin your favorite Post on your Profile or Page, as the case may be. [...]

Ten Ways to Optimize Website Speed

By Team Position²

Posted in

After quality content, page speed is the most important website feature. But all too often people think that optimizing website speed [...]

E-tailers hit Hard by Changing Facebook News Feed Policy

By Team Position²

Posted in

It’s the sign of the changing times. The digital domain is a dynamic and evolving world where nothing can be taken for granted. [...]

Black Friday Holiday Season and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Black [...]

Twitter’s new Feature Offers Personalized Ad Targeting

By Team Position²

Posted in

The micro blogging giant, Twitter on Wednesday announced that it will be collecting the list of applications installed on iOS and [...]

Black Friday [Infographic]

By Team Position²

Posted in

The Thanksgiving feast is over and the turkey, sweet potato and cranberry sauce is long gone. After the feast and celebrations comes [...]

Black Friday Holiday Shopping Season

By Team Position²

Posted in

It’s that time of the year when shoppers are thronging retail outlets in the hope of getting a steal of a deal. But as you might [...]

Apple iAd Expands into Programmatic Buying

By Team Position²

Posted in

The programmatic buying bug has bitten brand Apple too. The iAd mobile advertising platform developed by Apple has finally gone the [...]

Is Your Website Worth Clicking and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Your [...]

Make Your Website Mobile-friendly Now

By Team Position²

Posted in

Today more and more people are using the smart phone as the primary device for browsing the web closely followed by the tablet [...]

Your Website is Your Digital Persona. Is Yours Worth Clicking?

By Team Position²

Posted in

Today having a website is more than just a business imperative. You need to differentiate your website from that of your competitors. [...]

Facebook Starts Monitoring Promotional Pages

By Team Position²

Posted in

One of the biggest disadvantages of the free Internet to a lay user is the way in which ads find their way to you. Now Facebook will [...]

How To Write A Killer Ad Copy and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: How to [...]

Facebook Updates Privacy Policy

By Team Position²

Posted in

The social networking giant recently updated its privacy settings in order to give its users more say in what they want to do and how [...]

How to Write a Killer Ad Copy That Actually Sells

By Team Position²

Posted in

We live in a world full of enticing propositions. As a digital marketer garnering the undivided attention of your customers is a [...]

Facebook Updates News Feed Preferences

By Team Position²

Posted in

Facebook wants its users to have a more customized experience on its platform. Until now you did not have a lot of freedom regarding [...]

Google Panda 4.1 – Implications & Learnings and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: The Google [...]

Bing Crawls Non-responsive Mobile Sites

By Team Position²

Posted in

The search engine Bing from the Microsoft Stable is going to affect the fledgling mobile SEO market in a more impactful way. Bing has [...]

IBM and Twitter Come Together in a Landmark Data Deal

By Team Position²

The technology and consulting giant IBM recently joined hands with the micro-blogging site Twitter. This partnership will peer into [...]

Improve Your Digital Marketing ROI Using Big Data, and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: How to [...]

Google Updates Technical Webmaster Guidelines

By Team Position²

Posted in

The Googlebot that crawls all the web pages could until now only understand textual content and not image based content, CSS or [...]

How to Improve your Digital Marketing ROI Using Big Data

By Team Position²

Today we are in the middle of a radical shift in the way we interact and communicate with one another. Factors like democratization of [...]

Social Media for Enterprise [Infographic]

By Team Position²

Posted in

Today if your brand is not present on social networking sites you are unwittingly losing out to your competition. Companies around the [...]

AdWords Targets Users Making In-app Purchases

By Team Position²

Posted in

App marketers can now target users who have purchased a particular app or made an in-app purchase through the Google Play Store. They [...]

Local SEO, Google Panda Update, and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Effective [...]

Pinterest to Get More Ad Driven

By Team Position²

Posted in

Pinterest is getting more assertive with each passing day when it comes to pushing ads on its platform. Its test launch of Promoted [...]

The Google Penguin Algorithm is Reborn

By Team Position²

Posted in

After more than a year, Google has officially come up with a streamlined version of the Penguin algorithm which is being referred to as [...]

Apple iAd Offers Retargeting Sans Cookies

By Team Position²

Posted in

Apple, a company that revolutionized cutting-edge gadgets is now trying to get a foothold in the lucrative mobile ads market that was [...]

The Google Tag Manager gets an Update

By Team Position²

Posted in

The Google Tag Manager is a very useful tool not only for the IT fraternity but also for the digital marketers. You can make the whole [...]

Content Marketing, ROI of PPC Advertising and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Effective [...]

Effective Ways of Measuring Your Content Marketing Efforts

By Team Position²

Did you know that 92% of companies that blogged multiple times a day acquired customers via their blogs this year? It is time to take [...]

Salesforce Makes a Big Splash with Wave

By Team Position²

Posted in

Salesforce, the global cloud computing company best known for its Customer Relationship Management (CRM) tool- Salesforce.com is [...]

Facebook Raises the Ante in Mobile Ad Space

By Team Position²

Posted in

Facebook has officially launched its mobile ad platform called “Audience Network” which lets digital advertisers to serve [...]

Google Authorship Axed but Author Rank Endures

By Team Position²

Posted in

It was heralded as a radical idea that was going to change online content marketing forever. Google patented Agent Ranking/Author [...]

Facebook “Like” Button goes Mobile

By Team Position²

Posted in

Facebook has come up with yet another update wherein the ubiquitous “Like” button will now be available for Android and iOS [...]

Take Your Mobile App Marketing Campaigns to the Next Level with Deep Linking

By Team Position²

Posted in

What separates a successful mobile app from an unsuccessful one? Design, ease of use, demand, effectiveness, etc. all play their part. [...]

Facebook Launches Atlas

By Team Position²

Posted in

Facebook has officially launched the Atlas advertising platform which is purportedly going to give the giants of the industry like [...]

Guidelines for App Store Optimization (ASO)

By Team Position²

Posted in

  Image source: www.searchenginejournal.com Over the last few years, the mobile app space has grown into a multi-billion dollar [...]

What is Programmatic Buying [Infographic]

By Team Position²

Posted in

Programmatic buying is all the rage today among digital marketers and rightly so. This automation of online display ad inventory has [...]

Google Incorporates ‘Structured Snippets’ into Search Results

By Team Position²

Posted in

The Search Engine giant has come up with yet another initiative to offer online searchers a more insightful and hopefully a better [...]

Hummingbird Update, B2B Advertising, and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Surviving [...]

Bing Ads Offers Better Targeting Options

By Team Position²

Posted in

The search engine network Bing from Microsoft is bringing in a host of updates in order to help digital marketers to better target [...]

Predictive Analytics, B2B Video Marketing, Brand Strategy and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: [...]

Understanding Predictive Analytics

By Team Position²

Posted in

Everything that happens in the digital world can be recorded and converted into data. Whether you’re visiting a website, buying [...]

eBay Set to Offer New In-app Mobile Advertising

By Team Position²

Posted in

The online marketplace company eBay is all set to launch an in-app advertising network giving digital marketers a new avenue to target [...]

Google Offers Adwords Callout Extensions

By Team Position²

Posted in

Google has come up with a new callout extensions for Adwords to the delight of digital marketers. Now your ad copy will have an [...]

Creatives in Today’s World, Attraction to Action, and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Creatives [...]

Creatives in Today’s World

By Team Position²

Posted in

We all know that visuals are an attractive aspect of digital marketing collateral. But within the world of creative development, what [...]

How will Amazon Ad Network Affect Digital Marketers

By Team Position²

Posted in

Amazon is bolstering its ad network on the Internet with renewed vigor in order to give the industry veterans like Google a run for [...]

Programmatic Buying, Better Clicks with Search Ads and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Defining [...]

LinkedIn Gives Users Control Over Their Data and Facebook’s New Ad Format Gives Brands Better Visibility

By Team Position²

Posted in

LinkedIn LinkedIn has decided to be more transparent when dealing with your user data. You can now request data about your account from [...]

Defining the Concept of Programmatic Buying

By Team Position²

Posted in

Programmatic buying is gaining increasing traction lately. Recent research shows that programmatic ad buying is going to increase in [...]

Twitter Opens Analytics to All Users and Facebook Allows Advertisers to Target Mobile Users by Bandwidth

By Team Position²

Posted in

Twitter The micro-blogging site has given all users access to its analytics feature. This was initially limited to advertisers, Twitter [...]

Pinterest Provides Businesses with New Analytics Dashboard

By Team Position²

Posted in

Businesses actively using Pinterest have one more reason to rejoice. Those that were not have one more reason to join it. Pinterest is [...]

Personalization Strategy, B2B Sales Strategies and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: 6 [...]

6 Important ‘Must Haves’ for a Successful Personalization Strategy

By Team Position²

Personalization is a major focus area for digital marketers with mobile, cross channel marketing and marketing automation. According to [...]

Understanding Predictive Analytics- [Infographic]

By Team Position²

Posted in

Predictive analytics has been gaining momentum as a tool that supports business objectives with respect to sales, marketing, customer [...]

Conversion rate optimization, ROI in B2B and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: 6 Tips for [...]

Instagram Increases Emphasis on Ads with Debut of New Business Tools

By Team Position²

Posted in

In order to help brands evolve more creatively, Instagram is providing a host of new tools that will give you more insight into user [...]

6 Tips for Conversion Rate Optimization

By Team Position²

Posted in

SEO is an important component of most companies’ online marketing investment. But good SEO is a job half done, because it only brings [...]

Facebook Eliminates Like Gating and Twitter Launches Promoted Video

By Team Position²

Posted in

Facebook ‘Like’ Gating In a blog post on their Developers’ page, Facebook recently announced that from November 5, 2014, they will be [...]

Google Pigeon update, SMB B2B marketers and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Pigeon [...]

Twitter Launches Objective-based Ads and Pinterest Starts a Messaging Service

By Team Position²

Posted in

Twitter’s Objective-based Ads Twitter has launched objective-based ad campaigns, reporting and pricing in beta. This is aimed at [...]

ROI of constant innovation, online B2B conversations and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: The ROI of [...]

Google Tests Capability to Trace Consumers from Mobile Browsers to Apps

By Team Position²

Posted in

Google is looking to close the gap between mobile browser and app users in ad targeting. Till now, advertisers were treating the same [...]

The ROI of Constant Innovation

By Team Position²

Posted in

Think of the world of business as a treadmill that’s operating at high speed. If you stand still, you will be flung off! Innovation is [...]

Pinterest Builds on Content Curation with Icebergs Acquisition

By Team Position²

Posted in

Pinterest is strengthening its content curation abilities with its latest acquisition, Barcelona-based startup Icebergs. Icebergs is a [...]

LinkedIn to Launch New Sales Tool

By Team Position²

Posted in

Arguably one of the most reputed professional networking sites, LinkedIn, is aiming to befriend sales executives. LinkedIn is going to [...]

Geo-targeting, B2B content marketing and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: [...]

Geo-targeting – 7 Tips to Consider

By Team Position²

Posted in

It’s a common scenario today for brands to have customers in many countries. But, targeting these customers and engaging them is a [...]

Why B2B Companies Shouldn’t Skip Video Marketing [Infographic]

By Team Position²

Posted in

Video is emerging as a major crucial tool for B2B marketers. Whether it is for engagement or brand awareness, marketers are adding [...]

SEO features for ecommerce sites, tracking intent data for B2B marketers and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: The [...]

LinkedIn acquires Bizo and Launches Direct Sponsored Content

By Team Position²

Posted in

LinkedIn & Bizo LinkedIn has acquired B2B ad tech company Bizo in a deal costing approximately $175 million.  This acquisition [...]

New Patent Enables Marketers to Tie Sales to Specific TV Ads

By Team Position²

Posted in

AOL’s Adap.tv’s new patent allows it to tie consumer sales to specific television advertisements. This helps marketers to connect [...]

Considerations for responsive web design, Facebook for B2B marketing and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Useful [...]

Facebook is Testing ‘Buy’ Button and Twitter Acquires Payments Startup CardSpring

By Team Position²

Posted in

Facebook The social behemoth is testing a new ‘Buy’ button that will let users purchase products without leaving the site. If launched, [...]

Twitter Launches New Analytics Tools

By Team Position²

Posted in

The micro blogging site is sprucing up its analytics dashboard with the launch of new tools that enable marketers to measure all [...]

Schema mark-up for B2B, omnichannel principles for B2B companies and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Schema [...]

Website migration checklist, B2B email perspective and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Website [...]

Facebook Acquires LiveRail and Twitter Picks up TapCommerce

By Team Position²

Posted in

Facebook The latest addition to Facebook is LiveRail, an online video advertising company that provides premium publishers the [...]

Website Migration Blueprint – A 4 Step Checklist

By Team Position²

Posted in

A Content Management System (CMS) makes life easier for organizations that have repetitive or standardized content. Nothing is [...]

[Infographic] Kickstarting Personalization

By Team Position²

Posted in

Personalization. This word is being heard, rather a lot, in the industry. A lot of content is available on the same. This is why we [...]

LinkedIn Expands its Ad Network across the Web

By Team Position²

Posted in

Following in the footsteps of Twitter and Facebook, LinkedIn is testing advertising outside its platform. LinkedIn has kicked off a [...]

Implementing cross-channel personalization, state of B2B search marketing and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: [...]

Yahoo Prime View – Changing the Way CPMs Are Bought

By Team Position²

Posted in

Being committed to providing advertisers their investments’ worth in display ads, Yahoo is introducing Yahoo Prime View. This new vCPM [...]

Implementing Cross-Channel Personalization

By Team Position²

Posted in

Personalization is the name of the game. Whether it’s for your email campaigns or your website, personalization is an essential [...]

Animated GIFs, now on Twitter!

By Team Position²

Posted in

The social media platform recently announced that users will now be able to share and view animated GIFs on the Twitter desktop site [...]

How to improve organic CTR, personalize automated emails and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: How to [...]

Key Takeaways from the Digital Now Conference in Association with Google

By Team Position²

Posted in

The Bangalore chapter of Digital Now conference, in association with Google, concluded on June 12. The event was a great success, both [...]

Google My Business Launch and Facebook Plans to Sell Web Browsing Data

By Team Position²

Posted in

Google Based on brands’ feedback that it’s tough to find their loyal customers, Google is making it easier for businesses to connect [...]

The rise of transient competitive advantage, best practices for B2B websites and much more…Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: The Rise [...]

The Rise of Transient Competitive Advantage

By Team Position²

Posted in

It’s been a long standing belief that a company must have a sustainable competitive advantage to excel. But, lately, there has been an [...]

LinkedIn Powers up Search and Google Launches Premium Programmatic Video Marketplace

By Team Position²

Posted in

LinkedIn LinkedIn’s burgeoning user base – more than 300 million registered users – has made its search methodology [...]

The Concept of Smart Segmentation

By Team Position²

Posted in

You have a large database of leads? That’s great! It takes a lot of effort to build one. But worth it since a business’s future is [...]

The Secret to Successful Lead Scoring

By Team Position²

Lead scoring is the scale against which an organization can perceive the value of its prospects. Successful lead scoring leads to [...]

Importance of persona-based lead scoring, B2B companies using marketing automation and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: The [...]

[Infographic] Top 5 Open Source CMS of 2014

By Team Position²

Posted in

The right Content Management System (CMS) is a crucial business choice any company will make. There are numerous CMSs available. How do [...]

The Importance of Persona-based Lead Scoring

By Team Position²

Posted in

According to Aberdeen research, companies that get lead scoring right have a 192% higher average lead qualification rate than those [...]

Go Real-time with YouTube’s New App

By Team Position²

Posted in

Like most social channels and ecommerce websites, YouTube is also being swept away in the app wave of the digital marketing industry. [...]

B2B companies’ survival in tough times, creating content that converts and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: How do B2B [...]

How do B2B Companies Survive in Tough Times?

By Team Position²

Posted in

“The survival of the fittest.” Well, that’s something B2B companies need to know a thing or two about. In their world too, only those [...]

The Effect of Facebook’s App Links

By Team Position²

Posted in

The social networking site wants to standardize the way traffic is routed between mobile apps with the introduction of App Links. [...]

Google Brings “Magazine-style” Text Ads to Display Ad Units

By Team Position²

Posted in

Google has launched “magazine-style” text ads that brings standard text ads to websites that would normally run only display ads. These [...]

Measuring cross channel ROI, strategic conversion optimization for B2B websites and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Measuring [...]

Measuring ROI in Cross-Channel Marketing

By Team Position²

Posted in

Mobile, TV, mobile. Newspaper, TV, tablet. The combinations vary. People these days aren’t just consuming digital media but juggling [...]

New Google PLA Format Based on Reviews and Ratings

By Team Position²

Posted in

Google is testing a new form of its Product Listing Ad (PLA). In this new format, a search for “best anti-virus software solution” will [...]

Twitter Launches Multi Language Targeting and Facebook Unveils Audience Insights

By Team Position²

Posted in

Twitter Marketers can now target users with their preferred language through Promoted Tweets and Promoted Accounts. Users will now be [...]

Mobile browsers vs. Apps, 4 ways to help buyers choose you and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Mobile [...]

Mobile Browsers vs. Apps

By Team Position²

Posted in

Mobile devices are a part of every marketer’s digital strategy. Marketers are going all out in creating mobile websites, working on [...]

More Updates from Facebook’s f8 Developers Conference…

By Team Position²

Posted in

Image Source: Facebook The latest edition of the f8 boasts of a series of updates that impacted users, marketers and developers. [...]

Being a Hit on Social Media and Facebook Updates for the Week

By Team Position²

Image Source: ilfoglio Social Media Content Every brand (almost) has a social media presence. And, all these brands post content on [...]

Four types of social analytical tools, the state of B2B marketing data and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Four Types [...]

Social Media: Which One Is For You

By Team Position²

Every social media platform is unique. The necessities in your social media marketing arsenal need to accomodate the requirements of [...]

Four Types of Social Media Analytical Tools You Need

By Team Position²

Image Source: Greenbookblog Social media has become a deeply entrenched aspect of our digital lives. We use it as a guide on what to do [...]

LinkedIn Launches Sponsored Updates API, Partner Programs and Facebook is Rumored to Launch Mobile Ad Network

By Team Position²

Posted in

LinkedIn The networking site is adding more weight to content marketing with the launch of Sponsored Updates Partners and Content [...]

The future of native ads, Facebook marketing for B2B and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: The Future [...]

The Future of Native Ads

By Team Position²

Posted in

Image Source: oDesk Native advertising has been called ‘ads dressed as content’. It is slowly changing the face of ads in the digital [...]

Twitter Offers Mobile Ads Beyond its Site and LinkedIn Shuts Polling in Groups

By Team Position²

Posted in

Twitter’s Mobile App Install and Engagement Ads Post its acquisition of MoPub in 2013, Twitter is expanding its reach by selling ads in [...]

Position² @ SMX West, San Jose, March 2014

By Team Position²

Posted in

Position2 was at the SMX West event in San Jose last month represented by our Head of SEO, Rahul Banerjee. We think SMX West lived up [...]

Getting more engagement on Twitter, LinkedIn for B2B Marketing and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Getting [...]

Position² @ The Marketing Nation Summit, 2014

By Team Position²

‘The Marketing Nation Summit’ that concluded last week provided a world of insights, knowledge and excitement! Team [...]

Getting the Most Engagement for Your Tweets

By Team Position²

Posted in

As a top social platform, Twitter is a strong contender for the attention of brands. A wide user base coupled with a powerful ad [...]

Choosing between A/B Testing and Personalization, Social Strategy for B2B and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: To A/B [...]

Google Applies “Not Provided” to Paid Search Ads

By Team Position²

Posted in

Following up on its SSL encryption for signed-in searches, Google is extending the “Not Provided” arm of influence to cover paid search [...]

To A/B Test or To Personalize?

By Team Position²

A/b testing or website personalization? These are two separate concepts each geared to deliver more effective marketing. Let’s examine [...]

Google Releases Universal Analytics For All

By Team Position²

Universal Analytics, which was in beta till now, has been launched by Google for everyone. According to Google, Universal Analytics [...]

Influencer Marketing for B2B, Need to Embrace Content Consumption Monitoring and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Influencer [...]

What to Expect @ Marketo’s ‘The Marketing Nation Summit’, April 2014

By Team Position²

Image Source: Marketo The much awaited Marketing Nation Summit 2014 is here! The event is from 7-9 April. It promises to be intensive [...]

Influencer Marketing for B2B

By Team Position²

Posted in

Image Source: Business2Community ‘Influencer Marketing’ – this concept has been doing the rounds in digital marketing for some time [...]

Globalization and Localization of Social Networks

By Team Position²

Posted in

Social networks are pouring a lot of resources into making sure they have a global footprint. In the last few weeks, visual-centric [...]

Winning More Customers With Marketing Automation

By Team Position²

Marketing automation is a hot area in digital marketing and brands are embracing it at a really fast pace. Check out this infographic [...]

LinkedIn Builds On Content Marketing Ad Tools

By Team Position²

Image Source: Zach Zupancic via Flickr After its Influencers update, LinkedIn is continuing to focus on building tools that will [...]

Developing Website User Personas, Peer Content Marketing Tips and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Checklist [...]

Checklist to Develop User Personas for Your Website

By Team Position²

Images Source: Alex Morley Everyone knows that it’s important to have a website that is appealing, informative and technically updated. [...]

Yahoo Debuts Motion Ads and LinkedIn Will Close Products & Services Page

By Team Position²

Posted in

Yahoo! The search company has unveiled a new ad format that is more interactive, Yahoo Motion Ads. According to Yahoo, these ads help [...]

Improving SEO with Google Trends, Benchmarking B2B eCommerce and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Improving [...]

Improve SEO Effectiveness with Google Trends

By Team Position²

Posted in

Good SEO needs more than an understanding of the technical aspects of search and client’s requirements. It also needs a thorough [...]

Facebook Launches Video Ads, AdWords Will Change Video Advertising Options and Twitter’s Testing a Click-to-Call Feature

By Team Position²

Posted in

Facebook Facebook tested the video advertising waters in December 2013 and is now launching premium video ads with a select group of [...]

Online display vs. TV advertising, Social media impact on B2B buying process and much more…| Best of the Week

By Team Position²

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Despite [...]

Despite Strong Growth, Share of Online Display Advertising Spend Well Behind TV

By Team Position²

Posted in

A recent Nielsen study revealed that the growth of display advertising on the internet surged to an all-time high touching 32% in 2013. [...]

Google Strengthens GDN Targeting with Bizo Partnership

By Team Position²

Posted in

In a bid to improve the targeting capabilities offered on the Google Display Network (GDN), Google has struck a deal with data [...]

Facebook to Launch New Campaign Structure

By Team Position²

Posted in

Facebook will unveil a new campaign structure on March 4, one that will help marketers, regardless of their size, in organizing, [...]

Google Empowers Programmatic Buying with Time Inc. Deal

By Team Position²

Posted in

Google has signed on the dotted line yet again. This time, it has entered into a deal with Time Inc. Google and Time will be launching [...]

SMBs turn to social media for growth, 5 content curation mistakes of B2B marketers and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: SMBs Flock [...]

[Infographic] B2B Buying Process

By Team Position²

Posted in

The B2B buying process is notably different from the B2C process. The influencers change in number and roles, the sources of research [...]

SMBs Flock to Social Platforms to Fuel Growth

By Team Position²

Posted in

Today much of marketing has a social hue to it. Marketers are flocking to social media platforms for leads/customers – basically, [...]

Yahoo! Launches Gemini Platform for Mobile Search and Native Ads

By Team Position²

Posted in

Yahoo! Launches Gemini Platform for Mobile Search and Native Ads Yahoo! has recently introduced Yahoo Gemini, a unified marketplace for [...]

Google Buys SlickLogin, LinkedIn Opens up Publishing and Yahoo! Gets Started on ‘Contextual Search’

By Team Position²

Posted in

Google Five month old start-up SlickLogin has been acquired by Google for their work on sound-based verification capabilities. Post its [...]

Google Inks Deal with comScore, 4 ways to capture leads from Facebook and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Google [...]

Google Joins Hands with comScore for Real-Time Ad Measurement

By Team Position²

Posted in

A few months ago, Google opened its doors to Nielsen to place measurement tags on YouTube ads. This move was to help marketers get a [...]

Twitter Tests new Profile Redesign and Yahoo’s Probable Contextual Search Plans

By Team Position²

Posted in

Twitter Looks like the micro-blogging site has been busy sculpting its new profile design… Twitter is testing out a new profile design [...]

Downfall of Guest Blogging, Optimizing B2B ads and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Matt Cutts [...]

Matt Cutts Declares the Downfall of Guest Blogging for SEO

By Team Position²

Image Courtesy: WebProNews Do a lot of bloggers want to write for your site? The phenomenon of guest blogging has caught web writers’ [...]

Twitter Releases its First Post-IPO Earnings Report

By Team Position²

Posted in

Image Courtesy: Value Walk The results are out! And, it’s been a bittersweet experience for Twitter in the quarter ending December [...]

Evolution of Facebook ‘For Business’, Voice search SEO and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Evolution [...]

Evolution of Facebook ‘For Business’

By Team Position²

Posted in

In the last decade since its launch, Facebook has seen a number of updates, some of which were game-changers for the social media [...]

Overcoming the Struggles of Content Marketing

By Team Position²

Posted in

Content is a very important component of marketers’ strategies. Irrespective of the nature of campaigns being run, every marketer needs [...]

Mobile email opens ends desktop reign, How to win at LinkedIn sponsored updates and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Mobile [...]

Pinterest ‘Interest’, Facebook Paper and Graph Search for Mobile

By Team Position²

Pinterest ‘Interest’ With the launch of the ‘Interest’ tool, Pinterest is trying to make good on its aim to create new ways for users [...]

Mobile Email Opens End Desktop Reign [Study]

By Team Position²

Posted in

Mobile trumps desktop. It’s been proven. New research by Return Path has found that people check their email more often on mobile [...]

Facebook Top Performers – News Feed Ads, Custom Audiences and Mobile Ads [Study]

By Team Position²

      Facebook news feed ads have shown impressive ROI figures in a recent study by Marin Software. The study found that [...]

Pinterest, Google and Facebook Updates for the Week

By Team Position²

Pinterest Launches GIFs The social site added another feather to its illustrious cap with the launch of GIF images. Pinterest also [...]

Real time update in SERP’s, 9 signs that you are marketing automation ready and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Search is [...]

Search is Changing – Real-time Updates in SERPs

By Team Position²

Posted in

The world around us is moving at a swift pace today, so much so that often information absorption has to be literally (read, virtually) [...]

Social Media User Engagement – Facebook is Still King [Study]

By Team Position²

Many social networks were launched in the last few years and attained a respectable amount of popularity. They’ve found their place in [...]

LinkedIn or Facebook: Where should you advertise?

By Team Position²

Posted in

Let’s face a fact. Both Facebook and LinkedIn are possibly the best advertising platforms digitally, not only socially. Want to target [...]

Facebook and Twitter Updates for the Week

By Team Position²

Facebook News Reader Service According to a Re/Code update, Facebook is going to launch a news reading service, ‘Paper’, by the end of [...]

Personalized Marketing, 5 ways B2B companies can evaluate their on-site SEO program in 2014 and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position2 Blog This Week: [...]

Personalized Marketing – How Personal Should You Get?

By Team Position²

Posted in

Personalized marketing. Though the name is pretty much self-explanatory, we would still like to define it because it is a significant [...]

Deconstructing the Value of LinkedIn Sponsored Updates

By Team Position²

Posted in

LinkedIn is arguably the most popular networking site, in the social world, for professionals. The site has a really attractive ad [...]

Turning Google+ posts into display ads, Four very useful iPad stats and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position2 Blog This Week: Turning [...]

Adapting to Changing Digital and Social Media Rules

By Team Position²

Posted in

After a great run in 2013, digital and social media seem ready for a strong performance in 2014. So, why are we placing special [...]

19% Growth in Global Paid Search Sales Revenue in Shopping Season [New Study]

By Team Position²

Posted in

Global search saw a fruitful close in 2013. Though 2013 is already behind us, there’s still useful data to be studied from it. [...]

Turning Google+ Posts into Display Ads

By Team Position²

Posted in

We’ve all clicked on banner ads that took us to the advertiser’s website or landing page. This is what interactivity meant to us. Until [...]

[Infographic] Digital Marketing Trends & Predictions for 2014

By Team Position²

Posted in

Digital Marketing Trends & Predictions for 2014 The year 2014 – digital marketing has reached a whole new level and continues [...]

2013 Digital marketing updates, Important Investment Areas for B2B Marketers and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position2 Blog This Week: A [...]

The Social Media Race – Pinterest and LinkedIn Trump Twitter [Study]

By Team Position²

A study by Pew Research Center has found that contrary to widespread belief about the popularity levels of Twitter, it is Pinterest and [...]

Measuring video campaign’s effectiveness, utilizing Google+ for improved SEO and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position2 Blog This Week: Measuring [...]

A Retrospect of 2013 Digital Marketing Updates

By Team Position²

Posted in

2013 was an eventful year for the social world. However, there was no dearth of updates in the larger field of digital marketing too… [...]

A Retrospect of 2013 Social Updates

By Team Position²

Posted in

2013…Ah, what a year this has been. Quite eventful… It is a bit difficult to pick out only a small selection of events from what has [...]

Measuring Video Campaigns’ Performance is Tough [New Study]

By Team Position²

Yes, this is what the new Digital Video Study by BrandAds is saying. Marketers are finding it really hard to accurately measure the [...]

Boosting Paid Search Campaigns with Facebook

By Team Position²

Posted in

Consumers are active on numerous channels where they can access information about brands. It’s important to feed them with the right [...]

Social Relationship Management, Easing the pain of keyword ‘Not Provided’ and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Monitoring [...]

Google Analytics Launches Content Grouping and Facebook Tests Video Ads

By Team Position²

Google Analytics (GA) GA’s newly launched feature, Content Grouping, lets you view your website’s content in logical groups. This is a [...]

Google Updates PageRank Values

By Team Position²

Posted in

PageRank is one of Google’s ways of determining a page’s importance. Important pages receive higher PageRank and it’s more likely for [...]

Monitoring Social – Are Social Relationship Management (SRM) Tools the Answer?

By Team Position²

Here’s a scenario that you probably have encountered in some form. You invite friends over at home and order pizza. The pizza arrives [...]

LinkedIn for B2B Marketers, Using Persuasive Content, Tips to Get More Clicks From Google AdWords and more in Position2‘s Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: LinkedIn [...]

Announcing Instagram Direct and Twitter Ad Targeting for ‘Broad Match’ Keywords

By Team Position²

Posted in

Instagram The much admired photo sharing site has launched Instagram Direct, a new direct messaging system. This feature will enable [...]

Google Allows Nielsen Measurement Tags for YouTube Ads

By Team Position²

Posted in

Web + Videos = YouTube Surely most marketers agree with this equation… According to Nielsen research in 2013, consumers are hooked onto [...]

[Infographic] B2B Email Marketing – 2013 Statistics

By Team Position²

B2B Email Marketing – 2013 Statistics Email is a very crucial component of a B2B brand’s marketing strategy. But what are [...]

LinkedIn – It’s Place in the B2B Industry

By Team Position²

Posted in

B2B marketing has always been a challenge. This is proving to be truer with the mushrooming of platforms each claiming to be the best [...]

Instagram for B2B Marketers, 5 content marketing infographics and much more…|Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: How can [...]

Google Patent Enables Socializing Through Software and Twitter Launches Tailored Audiences

By Team Position²

Google Google has filed a patent for software that would help manage your social presence better. How Does the Software Work? The [...]

How Can B2B Companies Use Instagram?

By Team Position²

Instagram today boasts of 150 million monthly active users and more than 60% of these users are outside the US! In terms of content and [...]

McDonald’s ‘Happy Table’: Analysis of a Brand Strategy

By Team Position²

Posted in

McDonald’s is a brand that we are well acquainted with. A brand with a worldwide presence, children form a major part of its target [...]

Importance of Brand Defense, B2B Lead Generation Trends for 2014 and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Defending [...]

Why Marketers Should Not Ignore Marketing Automation

By Team Position²

Marketers these days feel the pressure of managing and keeping track of multiple marketing tasks and workflows on multiple channels and [...]

Google Introduces Pay by Viewable Impression in AdWords

By Team Position²

Posted in

Google AdWords has a brand new feature – Pay by Viewable Impressions. An ad is considered ‘viewable’ when at least 50% of the ad [...]

Defending Your Brand – Importance and Tips

By Team Position²

Posted in

More than 40% businesses measure the success of their externally facing social media activities by brand reputation enhancement or [...]

B2B Companies and Social Media, New Definition Of SEO and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: B2B [...]

Bing’s Broad Match Keyword Targeting and Pinterest Debuts ‘Place Pins’

By Team Position²

Posted in

Bing Bing has rolled out Broad Match Keyword targeting to entice more click volume from the Yahoo Bing Network. Bing says that with all [...]

Pinterest Is Driving 25% More Sales This Year

By Team Position²

Pinterest has been a netizen favorite almost from the first day of its launch. Research Findings New research by Piqora shows that [...]

Choosing the Right CMS for Your Marketing Requirements

By Team Position²

Posted in

Picking the right Content Management System (CMS) that takes into consideration all your website needs is really crucial. Your company [...]

B2B Companies – Take Note of Social Media!

By Team Position²

49% B2B marketers surveyed by eMarketer said they find social media marketing to be the most difficult lead generation tactic. Looks [...]

International SEM Strategy, B2B Social Lead Generation… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: [...]

Google Analytics Turns 8, Twitter Introduces Customized Timelines and Improvises Mobile Targeting

By Team Position²

It’s time to wish Google’s measurement tool a happy birthday! Well, it’s actually a belated birthday wish…Google Analytics (GA) was [...]

YouTube’s New Commenting Rules

By Team Position²

If there is one thing that can be safely said about the internet behemoth Google, it is that it never fails to surprise (and even shock [...]

Beginner’s Checklist for a Robust International SEM Strategy

By Team Position²

Posted in

SEM. Search Engine Marketing. No digital marketer is ignorant of this concept. However, what about international SEM? As the world [...]

Mobile Devices and Visuals, B2B Social Media Revenue and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Mobile [...]

Facebook Is Testing 5-Star Ratings and Google AdWords Launches New Campaign Type

By Team Position²

Posted in

Facebook The social network is testing star ratings on Pages. This feature is being tested on the desktop version of Facebook with only [...]

Mobile Display Ads – The Scenario and Tips for Brands

By Team Position²

Mobile Display Advertising – How it grew… The fast pace of life has changed our lives in many ways. People are always on the move and [...]

Visuals in Digital Marketing, B2B Social Media Marketing and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Importance [...]

Google+ Continues Emphasis on Visuals and Twitter Makes Tweets More Visual

By Team Position²

Google+ Hangouts Hangouts now include the following features: Hangouts for Android now support location sharing. Users can now send a [...]

Importance of Visuals in Digital Marketing Today

By Team Position²

Posted in

Visuals are of prime importance in marketing. It’s not surprising then that marketers are using a lot of visuals lately, whether it’s [...]

Native Advertising, B2B’s Big Data Challenge and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Delving [...]

Facebook Launches New Features for Mobile App Ads and LinkedIn Announces LinkedIn Intro

By Team Position²

Facebook CPA Bids The social networking giant has added new capabilities, Cost Per Action (CPA) buying and video creative for its [...]

Web 3.0 – The New Interactive World

By Team Position²

Posted in

We are staying in a fast evolving technological world that unfolds new surprises for us every day. In the process, our lives are also [...]

[Infographic] B2B Content Marketing – 2013 Statistics

By Team Position²

Posted in

Content marketing is an area that has ensnared the senses of marketers in a big way. It’s all about the content today. Prospects [...]

Delving into Native Advertising

By Team Position²

Native advertising. Seem a little incomprehensible? It isn’t. However, with everyone trying to ‘explain’ native advertising in their [...]

Facebook Launches New Retargeting Options and Twitter’s Scheduled Tweets

By Team Position²

Facebook Retargeting Options Soon, you will not have to go through Facebook Exchange (FBX) to manage your Facebook retargeting [...]

B2B Content Marketing Trends, Video SEO Tips and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. New Survey Sheds Light On B2B Content [...]

Relationship Marketing – Examining the Concept

By Team Position²

Posted in

Today, marketing is more about the customer than it was ever before. A customer-centric focus is critical for survival and growth. In a [...]

Ad Retargeting, Hummingbird’s Impact On B2B Sites and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Ad [...]

Facebook Updates – Page Insights, Ad Buying and Reporting

By Team Position²

Facebook Page Insights Following up on its June 2013 Page Insights update, Facebook is making more changes to the tool after gathering [...]

Ad Retargeting – Breaking down the Concept

By Team Position²

Posted in

Picture this: You’re checking out an outfit on the website of company ‘A’ and you leave the site without making any purchase. When [...]

Google AdWords’ New Estimated Total Conversions and Instagram Debuts Ads

By Team Position²

Posted in

The digital world today is a mix of a multitude of devices. Users are constantly connected to each other across multiple devices. A [...]

Facebook and Mobile Ads, Digital Marketing Trends 2014 and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Facebook [...]

Facebook Exchange and Mobile Ads – How Effective Are They?

By Team Position²

Despite its towering success, Facebook recently started taking a lot of hits for the slack in its audience monetizing efforts. The heat [...]

Behavioral Data and Marketing ROI, SEO Tips for B2B Enterprise and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Importance [...]

Google Launches Hummingbird Search Algorithm and Google+ Accounts for YouTube Comments

By Team Position²

Posted in

Its Google all the way! Happy Birthday Google! Let’s kick off with happy wishes. Our favorite search engine Google is celebrating its [...]

Importance of Behavioral Data in Automated Marketing Campaigns

By Team Position²

Target audience behavioral data is invaluable for any brand. But why? Here’s why… Structuring automated marketing campaigns based on [...]

Marketing Strategy for Millennials, Media Visibility Accelerator and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: [...]

Update: Promoted Pins, Conversion Estimator for Bid Simulator and Bing Ads Performance Graph

By Team Position²

Posted in

Pinterest Adds Promoted Pins The pinners’ site is jumping onto the advertising bandwagon with this experiment with promoted pins. CEO [...]

Demographics in Marketing – The Influence of Millennials

By Team Position²

Running the same marketing campaign to your entire audience doesn’t work anymore. Segregation of your target audience into different [...]

Google Trends’ ‘Trending Top Charts’; Google Analytics’ ‘Content Experiments Platform’; Twitter’s IPO and Verified User’s Updates

By Team Position²

Posted in

Google Trends A new feature called ‘Trending Top Charts’ has been added by Google Trends. This feature shows interest areas that are [...]

Multicultural Marketing for Brands, Social Media ROI and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: [...]

Multicultural Marketing 101 – Current Scenario and Tips for Brands

By Team Position²

Posted in

What is Multicultural marketing? Let’s check it out… The definition of multicultural marketing by the publisher McGraw Hill defines [...]

Playing The Social Ball Game

By Team Position²

As per a report by Socialcast Inc. on ‘How Executives are Using Social Media’, more than 60% executives used social media less than [...]

Online Video Guidelines for Brands, Twitter vs. Facebook and much more … | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Online [...]

AdWords Conversion Import Update and Bing Gets You Trending Stories

By Team Position²

Posted in

Google AdWords’ New Conversion Import Feature Prospective buyers have been focusing on the web for their purchase decisions for some [...]

Online Videos – A Powerful Tool for Brands

By Team Position²

Posted in

The Rise of Online Videos According to ComScore, 182.5 million Americans saw 39.3 billion online content videos in March this year. [...]

Media Multitasking for Brands, Mobile Marketing, SEO Strategies and much more…| Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Media [...]

[Infographic] Mobile Stands Tall in the Marketing World

By Team Position²

Posted in

There are reams of pages on the web about how much and in what ways mobile is influencing consumers’ shopping habits and thereby [...]

Media Multi-Tasking – Trends and Implications for Brands

By Team Position²

It’s movie night at your friend’s place and you see a few of your friends browsing the internet while watching the movie. Yes, media [...]

Google Launches AdWords Paid and Organic Reports and Facebook Provides Free Photos for Businesses’ Ads

By Team Position²

Posted in

Google Paid and Organic AdWords Reports Executives who work on reports in AdWords, it’s time to rejoice! Google AdWords has launched a [...]

Facebook for Brands, Social Media Blunders, SEO Backlink Audit and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: The [...]

Can YouTube change the way you interact with your audience?

By Team Position²

Niche audience or mass reach, overnight or part-by part, howsoever you define your approach, you need an audience for your content. For [...]

The Changing Face of Facebook – Implications for Brands

By Team Position²

Facebook is undoubtedly a top social media platform. For years now, it has been an indispensable part of any brand’s digital marketing [...]

Facebook Delves into Social Dining and Integrates TV listings

By Team Position²

Facebook and Social Dining Facebook is now focusing on helping its users organize their offline social life by joining hands with [...]

Graph-ology 101, Online Reputation Management, Anti-social CEOs and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: [...]

Developing an Instagram strategy for your brand

By Team Position²

Is it just another a social network? Is Flickr dead? Are we creating too many social communication networks to manage our brand [...]

Graph-ology 101 – The Science behind Google Knowledge Graph and Facebook Graph Search

By Team Position²

Google’s Knowledge Graph Google’s search engine has ‘virtually’ become synonymous with web search, so much so that to ‘Google’ [...]

Mid-Year Social Media Updates, SEO for Google+ Profiles and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Social [...]

Facebook Bumps up Stories and Google Introduces In-Depth Articles in Search Results

By Team Position²

Facebook Story Bumping Facebook has tinkered with its News Feed algorithm again to allow story ‘bumping’. What’s this now, you wonder? [...]

Digital Marketing Updates – 2013 Mid-Year Pit Stop

By Team Position²

Posted in

As promised, here’s the second part of the mid-year pit stop series. If you’ve missed the first part on social media updates, you can [...]

Social Media Updates: 2013 Mid-Year Pit Stop

By Team Position²

Just the other day we were thinking of the projections we wrote up for 2013, all the while reminiscing about the year that had passed, [...]

New Facebook Insights, Online Marketing Basics and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Tips for [...]

Facebook, Twitter, Pinterest and LinkedIn – A Four Point Update for Marketers

By Team Position²

1. Facebook Embedded Posts Facebook announced Embedded Posts on July 31 through a post on its developers’ blog. This is a social [...]

Design a User Friendly Website, Fake Promo Tweets and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: 8 Steps to [...]

‘Facebook for Business’ Site Updated and LinkedIn’s Sponsored Updates

By Team Position²

Facebook for Business Facebook Studio was the marketer’s source for all updates from Facebook until now. This is going to change in a [...]

8 Steps to Create a User Friendly Website

By Team Position²

Posted in

Many websites lack purpose and resemble badly stacked building blocks more than a well organized website… So, what are we talking about [...]

Websites with Pirated Content to Be Rid of Google Ads

By Team Position²

Posted in

Websites with pirated content…watch out… The biggies of the advertising world have decided to rain down their wrath on you! A new US [...]

Generate Leads via Blogs, Facebook Mobile Usage Stats and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Snapping [...]

Snapping Up Leads through Your Business Blog

By Team Position²

Posted in

B2B companies that blog actively generate 67% more leads per month!! That’s something isn’t it? So, how do you join this group? Easy! [...]

Facebook Open Graph Search, Social Media Integration and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Why [...]

Introducing Instagram Web Embeds

By Team Position²

Instagram photos and videos…caught your attention now, didn’t we? Instagram content holds a strong lure for a lot of people. In an [...]

Why Facebook is Not the Same With Open Graph Search?

By Team Position²

“With Amy and Richard – watching Man of Steel” Now we have user(s), we have a brand(s) and added to the list, we have an action, in the [...]

Google Penguin 2.0 Impact, Content Marketing Tips and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Google’s [...]

Twitter Plans to Start Experimenting With Ad Tailoring

By Team Position²

Twitter will soon embark on a journey to make their ads more useful. It is doing this by displaying promoted content from brands users [...]

How to Drive More Facebook Traffic to Your Website, Future of Branding and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Google [...]

Google Launches Affinity Segments for Advertisers Who Want to Reach Their Ideal Audience

By Team Position²

Every brand has its ideal target audience groups. However, reaching this ideal audience group is a daunting challenge. Google has set [...]

Google Launches Dynamic Retargeting for Retailers on AdWords

By Team Position²

Posted in

Google’s answer to remarketing firms such as Adroll is its dynamic remarketing. It is current remarketing on steroids, especially if [...]

Executive Development Program in Digital Marketing Communications

By Team Position²

Posted in

With more and more users going digital, companies today cannot ignore digital marketing. Marketers also face the challenge of skilled [...]

Facebook Improved Business Page Analytics, Setup Google DFP for Selling Ads and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: 11 Tips to [...]

Facebook Enables Commenting Using Photos, Control Sitelink Details In Enhanced Campaigns and Instagram Launches Video

By Team Position²

Facebook Rolls Out Photo Comments Facebook has rolled out a new feature which allows users to comment on posts using images rather than [...]

11 Tips to Power Your Business Blog with Better Content Planning

By Team Position²

Posted in

Business blogging is a powerful tool which when wielded rightly, can impact your marketing significantly. How do we say this? According [...]

Google’s Matt Cutts Announces a Slew of Search and Webmaster Updates

By Team Position²

Posted in

Google’s Webspam team head Matt Cutts made a bunch of search and webmaster announcements at the SMX Advanced conference on 12 and 13 [...]

Facebook Adds Twitter Style Hashtags and Ends Sponsored Search Ads for Now

By Team Position²

Facebook Launches Hashtags According to Facebook, a whopping 4.75 billion pieces of content are shared on the site. People converse [...]

Facebook Hashtag can Impact Brands and Matt Cutts on Search, Webmaster Updates and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: 12 [...]

12 Creative Tips to be a Top Brand on Vine

By Team Position²

Vine is Twitter in a visual format. Tweets limit you to 140 characters and a Vine puts a stop at 6 seconds. When the time allowed for [...]

Google Adword Image Extension, 10 Ways to Get More Leads From LinkedIn and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: 10 Ways to [...]

Google AdWords Allows Images for Search Ads and Facebook Reduces its Ad Unit Numbers

By Team Position²

Posted in

Google Launches Image Extensions for AdWords Google AdWords’ latest update will remind of you those ‘Show and Tell’ activities in [...]

10 Ways to Get More Leads From LinkedIn

By Team Position²

Businesses employ different marketing tactics to generate leads. LinkedIn is one crucial lead generation source you can’t afford to [...]

Facebook Launches Verified Accounts, Twitter Launches TV Ad Targeting and ‘Plans’ Ad Exchange

By Team Position²

Facebook Introduces Verified Accounts Ever encountered the problem of search results pulling up multiple accounts with the same [...]

Pinterest Introduces Ability to Pin Videos and Google Launches Penguin 2.0

By Team Position²

Posted in

Pinterest’s Video Pins After the useful pins update, Pinterest stepped up to the podium again with the introduction of the ability to [...]

Facebook Launches Verified Accounts, Track Your Facebook Ad Conversions and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Leveraging [...]

Leveraging Your Marketing With Instagram – Part 2

By Team Position²

Last week we wrote on how marketers can use Instagram in their marketing strategy. This article is a continuation of last week’s blog. [...]

Penguin 2.0 rolled out,Twitter Launches Lead Generation ‘Cards’ and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Leveraging [...]

Pinterest, Flickr, YouTube and Facebook – Updates for Marketers

By Team Position²

Pinterest Debuts ‘Rich Pins’ Pinterest wants to help users learn about pins more easily and make pins more useful which is why it has [...]

Leveraging Your Marketing With Instagram – Part 1

By Team Position²

Instagram is on a high note of popularity within a mere three years of launch. A result of this popularity was Facebook’s acquisition [...]

Google’s I/O Coverage for Marketers, Video Ad Units in Facebook and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Foursquare [...]

Google+ Announces Site Re-design and Hangouts App Launch

By Team Position²

Well folks, what do you know…?! It’s raining Google updates this week!!! The multi-faceted company has announced a list of updates [...]

Foursquare – 11 Ways to Get More Out of it

By Team Position²

Checking in at locations from social networking sites is all the rage today. Be it from cafes, hotels or shopping malls – citizens of [...]

YouTube Launches Paid Channels

By Team Position²

The video kingpin is now giving brands a chance to have increased flexibility in monetizing and distributing video content. YouTube [...]

YouTube Paid Channels, Google Adwords New Keyword Tool and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Using Apps [...]

Using Apps in Marketing – 5 Lessons For Brands

By Team Position²

Posted in

Mobile devices (particular smartphones and tablets) are here to stay and many marketers are starting to focus more on the best ways to [...]

Twitter Opens Its Advertising to All US Users – No More Invitation Only

By Team Position²

The next step in sprucing up its advertising options has been for Twitter to open its advertising self-serve platform to everyone in [...]

7 Ways to Improve Social Media Engagement, Instagram’s new Feature and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Measuring [...]

Measuring Crucial Marketing Metrics – Part 2

By Team Position²

In ‘Measuring Crucial Marketing Metrics – Part 1’, we elaborated on measuring metrics under Campaign Goals and Progress and [...]

LinkedIn Contacts – The New Way to Keep in Touch

By Team Position²

The networking site for professionals, LinkedIn launched LinkedIn Contacts last week. The new product helps LinkedIn users stay in [...]

Facebook gives Mobile Pages a Facelift

By Team Position²

Facebook is at it again. It’s tinkering with its mobile pages and has launched a new design. Increasing number of people are logging [...]

New Mobile Layout for Facebook Pages, Twitter’s Massive Advertising Deal and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position2 Blog This Week: Measuring [...]

Measuring Crucial Marketing Metrics – Part 1

By Team Position²

Measuring your marketing campaigns is as necessary as strategizing and executing them well. If you don’t, you may just go on running a [...]

Facebook Launches CPA Bidding, Twitter Launches Keyword Targeting and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position2 Blog This Week: 10 [...]

Make Way for Keyword Targeting in Twitter Timeline

By Team Position²

Twitter is back again with a new ad offering enhancement – keyword targeting in its timeline. The micro-blogging site made the [...]

10 Pathways to Broaden Your Social Reach Horizon

By Team Position²

In 2013, 91% companies are adding social media to their marketing arsenal. So widening the borders of social reach is absolutely [...]

Facebook Strengthens Ad Targeting with ‘Partner Categories’ Launch

By Team Position²

Facebook seems to have a slew of product updates lined up. It’s coming out with an update once every few days! Facebook is now loading [...]

Facebook Widens Data Targeting, 10 ways to guarantee a losing social campaign and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position2 Blog This Week: 5 Content [...]

5 Content Marketing Mistakes You Need To Be Wary Of

By Team Position²

Posted in

As a brand you have developed loads of fresh, intriguing content. Great! But churning out awesome content is just one side of the coin. [...]

Facebook backs Replies with APIs to Monitor and Respond to them

By Team Position²

Facebook is beefing up its Replies feature a mere week after launching the actual ‘Replies’ capability. The social network has now [...]

Twitter Enriches Cards With More Options & Introduces Mobile App Deep-Linking

By Team Position²

Twitter has added three more types of cards to its Twitter Cards family. App, Product and Gallery Cards are the latest family entrants. [...]

Which Social Network Makes Your Customers Buy, Twitter Cards and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position2 Blog This Week: Four SEO [...]

Four SEO Mistakes Every Marketer Should Avoid

By Team Position²

Posted in

Old SEO (Search Engine Optimization) tricks such as cloaking, keyword stuffing and linking schemes to get ranked high on the Search [...]

Facebook introduces ‘Reply’ option for comments

By Team Position²

This Monday saw Facebook make another announcement – it has introduced the option of replying to comments on your Page directly. Being [...]

Facebook’s Graph Search Results Page: An Eye-Tracking Study, 10 Tips for Using Twitter Like a Pro and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position2 Blog This Week: The Do’s [...]

The Do’s and Don’ts of using Vine for Marketing

By Team Position²

“Vine is a leading unique video app that…” – many businesses don’t even wait for the finish of this sentence. They simply jump on to [...]

Facebook is Wooing Advertisers – It Can Now Identify Your Customer Groups

By Team Position²

Facebook is now trying to lure advertisers with an offer of being able to identify a brand’s customer groups. The social site now has [...]

26 Ways to Use Visuals in Your Social Media Marketing, Study Finds Google’s Penguin Update to Get more Strict Over Time and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position2 Blog This Week: [...]

Facebook News Feed Re-design – Effect on Content Strategies

By Team Position²

The revamped News Feed design that was released recently is the latest development from Facebook as it prepares to be more relevant to [...]

Is Facebook planning to introduce Hashtags?

By Team Position²

Facebook, the ‘blue’ social network is now stepping into the ‘tweet’ territory (Twitter). It’s reportedly mulling over adding hashtags [...]

Facebook Hashtags, Which Facebook strategy should brands choose and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position2 Blog This Week: [...]

Facebook News Feed New Look – The Impact on Brands

By Team Position²

Facebook is chartering a new course in its history with the launch of the new News Feed look. This was Facebook’s second big update [...]

Facebook News Feed’s new look unveiled

By Team Position²

We had written about Facebook’s then impending press meet to announce its new News Feed look on March 6, 2013. We now bring you the [...]

Facebook News Feed Redesign, Run a Successful Facebook Marketing Campaign and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position2 Blog This Week: [...]

Education Series: Marketing Automation – The Benefits you derive

By Team Position²

In continuing our Education Series on Marketing Automation (MA) which has so far covered what the concept is and its relation with B2b [...]

Facebook to open its wraps on the new News Feed look

By Team Position²

Facebook is hosting a press conference tomorrow at 10 AM, PST at its Menlo Park HQ. Why this press meet you ask? Well folks, it’s to [...]

Facebook – Now showing Ads based on people’s offline shopping habits

By Team Position²

This Wednesday our Facebook self woke up to the social site’s announcement that it’s Custom Audiences tool is now enabled to show more [...]

3 Social Marketing Tricks From Top Brands, Google Panda Two Years Later Losers Still Losing and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position2 Blog This Week: [...]

Education Series – Trends driving Marketing Automation

By Team Position²

Our Education Series on Marketing Automation has touched upon the definition of MA and it’s relation to B2B marketing, reasons your [...]

Twitter Launches Advertising API

By Team Position²

Twitter finally opened its tightly closed advertising API doors to marketers. It launched the Twitter Ads API with a goal of [...]

Get Multiple First Page Rankings on Google, Advertisers Must Be Inventors and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position2 Blog This Week: [...]

Education Series: Marketing Automation Rollout – 12 things you need to watch out for

By Team Position²

So far in this education series we have covered what Marketing Automation (MA) is, how it is related to B2B marketing and why you need [...]

Twitter now fixes ‘value’ to your tweets

By Team Position²

Twitter will now begin attaching value ratings to your tweets! According to a post on the Twitter Developers’ blog, they are expected [...]

21 Social Media Marketing Tips From the Pros, 70/20/10 Content Marketing Formula and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position2 Blog This Week: [...]

Education Series – 5 Reasons you need Marketing Automation

By Team Position²

Our first post in this education series shed light on the basic nuances of Marketing Automation and its relationship with B2B [...]

Google upgrades AdWords with rollout of Enhanced Campaigns

By Team Position²

Posted in

Google has just made a change to AdWords with the launch of enhanced campaigns. This will help you manage your ad campaigns in a [...]

Google Launches ‘Enhanced Campaigns’, 9 Ways to Guarantee a Winning Social Campaign and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position2 Blog This Week: [...]

Education Series: B2B Marketing and Marketing Automation

By Team Position²

Marketing Automation is a much talked about field today. Most B2B companies are either using marketing automation platform (MAP) [...]

Pinterest gives itself a makeover!

By Team Position²

Posted in

Pinterest is undergoing a makeover. The ‘pin’ site announced on 29 January that it will be testing an update with a small section of [...]

Facebook Rolls Out Gift Cards, Your Social Media Guidebook to Super Bowl XLVII and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position2 Blog This Week: [...]

Responsive Web Design 101

By Team Position²

Posted in

The data traffic on mobile devices is expected to grow 12 times between the years 2012 and 2018! According to a Nielsen study, 46% [...]

Twitter enters the Video Sphere With the Launch of “Vine”

By Team Position²

Posted in

It is now time for the “tweeting” prodigy, Twitter to announce its presence in the world of videos. After the dust raised by the [...]

YouTube Formula for a Can’t-Miss Viral Hit, Designing for SEO and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position2 Blog This Week: Tips [...]

Tips to Mobile-Optimize Your Landing Pages – Part 2

By Team Position²

Posted in

Last week, we wrote about mobile optimizing LPs in Tips to Mobile-Optimize Your Landing Pages – Part 1. This is a continuation of that [...]

Analysts Are Unimpressed With Facebook Graph Search, 6 Metrics Your CEO Actually Cares About and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position2 Blog This Week: Tips [...]

Tips to Mobile-Optimize Your Landing Pages – Part 1

By Team Position²

Posted in

Mobile, one of the chartbusters of 2012, seems to be set to continue its reign in 2013! Increasing number of people are accessing [...]

Facebook’s Social Search Engine – Graph Search

By Team Position²

In a major step towards repairing its somewhat choppy search feature, Facebook released ‘Graph Search’. Graph Search is helping carry [...]

4 More Reasons to take up Google+ Communities

By Team Position²

Our previous Google+ blog post spoke about how you can create a Google+ Community, what uses it can have for businesses and things to [...]

10 Remarkable Marketing Campaigns EVER, Google+ Communities Guide for Brands and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position2 Blog This Week: A [...]

A Google+ Communities Guide for Brands

By Team Position²

Lately Google+ has introduced a great many capabilities to lure brands and users. Google+ Communities is one of them. Google+ [...]

Foursquare to show Full Names & share more User Info with Businesses

By Team Position²

Posted in

As 2012 faded away and 2013 dawned, Foursquare made some important changes to its privacy policy, Privacy 101. Full name display [...]

10 Resolutions Marketers Must Make for 2013, Digital Metrics 2013 Quick Start Guide and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position2 Blog This Week: 10 [...]

10 Tips and Key Trends For Your 2013 Marketing Plan

By Team Position²

Its goodbye 2012! Welcome 2013 with cheers and whistles! We’re sure almost all you marketers out there have your plan for 2013 chalked [...]

2012 – A Quick Social Media Recap (Part 2)

By Team Position²

Continuing in the vein of our post 2012 – A Quick Social Media Recap (Part 1), here’s presenting the second part of the double [...]

Social Media A-Z, Social Media Budget Tactics and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: 2012 [...]

2012 – A Quick Social Media Recap (Part 1)

By Team Position²

2012 has been quite the momentous year from a social media perspective. To whet your appetite for social media stats, here are some of [...]

Twitter introduces the ability to download your Tweets’ archive

By Team Position²

You were bitten by the Tweeting bug when Twitter was launched in 2006 and you’ve been Tweeting since then. Sometimes you may want to [...]

2013 Digital Marketers Best Practices, Facebook and Instagram Cross-Social Platform Promotion and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: 9 [...]

9 Pinterest Contest Tips to Drive Traffic and Exposure

By Team Position²

Running contests on social media sites is great. But it’s equally tough seeing that each social networking site has its own set of [...]

Twitter beefs up Search Options and Introduces Trend Matching

By Team Position²

Search has been an integral part of Twitter where people look for what’s trending the world over. Twitter debuted Promoted Tweets in [...]

3 Effective Ways Social Media Drives Sales, AdWords Christmas List and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: 5 [...]

5 Facebook On-Page Advertising Options

By Team Position²

Facebook has been revving its advertising engines post it’s IPO! What with all the new updates, it’s becoming increasingly difficult to [...]

10 of the best social media campaigns from 2012, Ways to Take Advantage of Social SEO and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: A 6 [...]

A 6 Step Tutorial – Custom Tabs for Facebook Business Pages

By Team Position²

Earlier, you could bring in your own content along with tabs like “Photos” and “Likes”. One of the changes the advent of Timeline has [...]

Facebook’s New Mobile Ad Format

By Team Position²

You’ve all seen how Facebook Ads looked up until now…it was as if they were piled up on top of one another. There wasn’t much [...]

Facebook’s New Mobile Page Ads, Importance of Marketing Analytics and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: 8 [...]

8 Tips to Optimize Email for Mobile

By Team Position²

You’ve optimized your website for mobile usage. That’s great going. But it doesn’t end at that. You need to optimize your email also [...]

Facebook’s launching ROI Tracking tool for Ads

By Team Position²

Amidst all the questions about its monetization efforts, Facebook is now stepping out of its realm attempting to answer some of them [...]

What does the Grand Jury say – Black Friday or Cyber Monday?

By Team Position²

Posted in

It is that time of the year again folks! The cloud of the biggest shopping period of the year is above our heads now. So to what extent [...]

Amazon goes Social, 3 Ways To Calculate PPC ROI and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: 12 [...]

12 Tips to build your Facebook Followers

By Team Position²

Your Facebook followers’ number isn’t the best measure of your brand’s Facebook success. True. Facebook followers are not of much use [...]

Pinterest rolls out Business Accounts, Must-Have Social Media Marketing Tools and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: 15 [...]

Pinterest rolls out Business Accounts – Get Started Now

By Team Position²

All you business folks out there, there is some ‘pinteresting’ news for you! According to Pinterest, businesses have contributed [...]

15 Common Email Marketing Mistakes To Avoid

By Team Position²

Regardless of how much some people blow the “email marketing is dying” trumpet, the facts state otherwise. There is still a lot of life [...]

Instagram Launches Facebook-Like Profile Pages, Lessons Marketers Can Learn From Obama’s Victory and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: 16 [...]

Instagram Launches Facebook-Like Profile Pages

By Team Position²

Facebook is starting to stamp Instagram with its seal. The photo sharing app is now spreading its wings into the web sphere after [...]

16 Tips to Boost your Webinar Registration

By Team Position²

Posted in

Webinars are a great platform to build your reputation as a force to reckon with in your industry. You can also use webinars for lead [...]

LinkedIn Advertising, Your Holiday PPC Strategy for 2012 and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: [...]

7 Quick Tips for LinkedIn Advertising Success

By Team Position²

You know the LinkedIn Advertising options that are at your disposal. Here are a few cool tips to use when advertising on LinkedIn: [...]

LinkedIn Advertising – How different are they?

By Team Position²

Continuing in the vein of our article last week on LinkedIn Video Ads, we thought it’s good to put out a memory refresher on the other [...]

LinkedIn Introduces Video Ads

By Team Position²

Until now, LinkedIn’s professional audience could be engaged through text and image based ads only. Now, video ads have made their way [...]

10 Ways to Grow Your Facebook Following, Preparing Your Marketing Channels for the Holiday Rush and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: 14 [...]

14 Mobile SEO Tips and Best Practices

By Team Position²

Posted in

The number of mobile subscriptions is on a seemingly endless bull run. World over, the number is 6 billion and over 1.2 billion people [...]

Google Launches a New Tool to Disavow Links

By Team Position²

Posted in

Google is back in the limelight again with the launch of a new tool. This time it has come to the rescue of harried SEOs scrambling [...]

Do Facebook promoted posts work, Google’s Algorithm Update and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: 11 [...]

11 Tips on using #Hashtags Effectively on Twitter

By Team Position²

Today, an official Twitter account is considered indispensible for any business in the social media marketing sphere. As a marketer, [...]

6 Most Important Social Media Analytics, Remarketing Campaign Success Factors and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: [...]

Business blogging – 14 ways to get more out of it

By Team Position²

Posted in

Your business blog showcases your field and domain expertise. This is a great opportunity to attract new clients and interact with [...]

Introducing Google Tag Manager – Digital Marketing Made (much) Easier

By Team Position²

Google’s latest addition to its product armory is – the Google Tag Manager. Tag addition was a cumbersome, time consuming process with [...]

Social Media Plan – 10 Steps to Get a Grip, Panda Update 20 Released and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: [...]

Twitter Advertising – Get Started Now

By Team Position²

The unique feature that sets Twitter apart from other social networking sites is its form of expression, the tweet, with the [...]

Facebook Targeted Posts, Gangnam Style Marketing, Google’s New Remarketing Code and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: 10 [...]

10 great tips to Optimize Videos for Search

By Team Position²

Videos, once seen as an expensive “good to have”, are outpacing textual content in the race for the top marketing channel spot. If a [...]

Twitter Rolls Out Cover Photos: How to Add Yours Today, Ways Social Media Impacts SEO and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: 13 [...]

13 Website Design mistakes you should avoid

By Team Position²

Posted in

As much as possible, your website should mirror your organization. It should ideally include all the shareable details about your [...]

5 Ways to Increase Your Facebook Engagement, Ad Execs See Opportunity In iPhone 5, Pinterest Tools and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: The [...]

The ABCs of A/B Testing

By Team Position²

As a marketer, you run numerous campaigns every year. But, have you stopped to examine if you are doing it right and driving the [...]

4 Facebook Plugins to Drive More Traffic to Your Content, 5 ways to use Google Analytics for SEO and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: [...]

Facebook Contests: Strike Success for Your Brand

By Team Position²

Who doesn’t like to win a contest? The advent of popular social networking sites like Facebook has increased the excitement of being [...]

Google Plus Launches New Business-Savvy Features

By Team Position²

Google+, the social media arm of the search engine giant has entered into its second year with June 2012. And what an entry this has [...]

Google+ Tools for Businesses, Difference in Keyword Research for SEO vs. PPC and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: [...]

Google+ Events: Your Trump Card for Event Invites

By Team Position²

Though Google+ is still a fledgling in the social media world, it has made significant strides in building its user base and popularity [...]

9 Businesses Using Pinterest Contests to Drive Traffic and Exposure, 5 Top Google Analytics Reports For Social Media Marketer and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: 7 [...]

7 Steps to get started with Inbound Marketing

By Team Position²

Posted in

In the world of marketing, a ‘which is best’ battle is going on between inbound and outbound marketing. Until a few years ago, outbound [...]

7 Facebook Marketing myths, 25 SEO Penalties to Avoid and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: [...]

Analytics: The Indispensable aspect of Today’s Marketing

By Team Position²

If you are one of those marketers who would like to stay away from numbers, you would be wondering after seeing the title: is analytics [...]

10 Facebook Tips for Business to Rock your Brand, 5 Ways to Build a Pinterest Following With Facebook and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: 11 [...]

11 No-no’s of B2B Marketing

By Team Position²

Posted in

Every form of marketing has its fair share of ‘oops’ moments. But the real litmus test for you is, do you learn from those moments and [...]

22 Blogging Tools Loved by Pros, Internal Linking Strategies for 2012 and Beyond, Facebook Advertising and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: [...]

Instagram – Visual marketing promotion for businesses (Part 2)

By Team Position²

In our first installment, Instagram – Visual marketing promotion for businesses (Part 1), we illustrated how brands can go about [...]

Facebook Likes or Google +1s: What has the Greater Impact on Organic Search Rankings, PPC Ad Testing Strategies and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: [...]

Instagram – Visual Marketing Promotion for Businesses (Part -1)

By Team Position²

Heads up! Instagram is a relatively new tool and there is a lot to learn! So brace yourself for a bit of a long haul in this blog. [...]

Facebook Ads, Google+ Hangout for Businesses, Why Link Building Strategies Fail and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: [...]

Google+ Hangout for Businesses

By Team Position²

Posted in

November 7, 2011 is the day Google+ brand pages entered our “social media” lives. The site is Google’s latest attempt at getting [...]

6 Numbers from Facebook Insights that Actually Matter, Pinterest Strategies to Drive more Sales and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: [...]

Pinterest – Drive Your Sales!

By Team Position²

Pinterest has literally grown at the speed of light! With the hullabaloo about it among individuals and brands, one wonders about the [...]

12 Tips When Using Facebook Promoted Posts and Twitter’s Bad SEO Affects and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: The [...]

The nuances of Mobile Website Design

By Team Position²

Posted in

Website viewing is very different on mobiles and desktops. The difference lies in the way you use the two: Desktop (and laptop) [...]

6 Ways to be a Pinterest Superstar, Why Google Loves Responsive Design and much more… | Best of the Week

By Team Position²

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: [...]

Visa’s Go World Campaign – cheer for the first social media-lympics

By Team Position²

Visa is living a sponsorship dream in 2012. It has completed 25 years as an Olympic sponsor with the launch of its first social by [...]

9 Essential Facebook Marketing Resources, Google Webmaster Academy and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: [...]

Twitter’s Tailored Trends

By Team Position²

Twitter is the highlight of the moment. The tweet prodigy made the announcement about its “Tailored Trends” with an update on its blog [...]

Measure Your Brand’s Social Media Health, Amplify the Power of Your Lead Nurturing and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: [...]

Google’s Penguin Update: Impact on Traditional SEO

By Team Position²

Posted in

In late April Google updated its search results algorithm again. This update, called as Penguin, was mainly targeted at penalizing [...]

Facebook Metrics you need to know, Paid Search Campaigns Analysis and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: [...]

Troubleshooting Direct Traffic in Google Analytics

By Team Position²

Posted in

Often I find data analysts and online marketing folks ask questions on ‘Direct Traffic’ in Google Analytics. The primary problem is the [...]

Facebook Page Post Analytics Guide, 5 New Features of Google Adwords and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: [...]

Social Video Advertising – Why You Should Care

By Team Position²

In continuation of our emphasis on videos from our earlier blog, 14 video tips for businesses on Pinterest, we continue to illustrate [...]

5 New Twitter Tools to Boost Your Marketing, 7 Steps For Great SEO and much more… | Best of the Week

By Team Position²

Posted in

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: The [...]

The High Five Pinterest Brands

By Team Position²

Pinterest, the latest social media fad, is gaining mor