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Chetan Rajasekaraiah

Author: Chetan Rajasekaraiah

With a background in SEO, social media and web analytics, Chetan aims to look out for innovative ideas that aid marketing efforts. His focus is on data-driven and integrated marketing campaigns. Chetan writes on evolving trends in digital marketing.

When not working, he loves playing with his 2 year old son.

Blogs by the author

Content Marketing – The Personalization Game

By Chetan Rajasekaraiah

Posted in

Content Personalization improves the customer experience which helps in maximizing sales. While content optimization and curation are [...]

Search Engine Optimization (SEO): Looking Ahead to 2016

By Chetan Rajasekaraiah

Posted in

The last Quarter of 2015 is upon us, so it is time for marketers to position themselves and strategize for 2016. SEO is a big part of [...]

Meta Data Optimization For Online Visibility

By Chetan Rajasekaraiah

Posted in

  Content may be King, and it is a primary factor for successful SEO. And it’s what marketers all round the world push to boost [...]

Google Panda 4.2 – Algorithm Refresh

By Chetan Rajasekaraiah

Posted in

  Tens months have passed since Google’s last Panda update. Now it’s time for a refresh, again. Here comes Google Panda [...]

Working the Local Side of SEO

By Chetan Rajasekaraiah

Posted in

In a recent blog post we showed how working local SEO made for some big benefits for a custom shoe manufacturer. But there’s more to [...]

SEO: It Gets Personal

By Chetan Rajasekaraiah

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Google launched Personal Search in early 2005, initiating a new search paradigm that didn’t depend on the user being signed on or not. [...]

Google Rolls Out Mobile Friendly Usability and App Indexing Factors

By Chetan Rajasekaraiah

Posted in

In case you still wonder about the relevancy of a mobile strategy, the search giant Google just announced two major changes to its [...]

Locale Adaptive Web-pages now Get Support from Google

By Chetan Rajasekaraiah

Posted in

Google recently introduced the Googlebot Crawl configurations for local-aware pages and provided insights on how locale adaptive web [...]

Top 5 SEO Trends for 2015

By Chetan Rajasekaraiah

Posted in

2014 has been an eventful year in the online search space with more focus on making search experience user-friendly. Google’s algorithm [...]

Google Penguin 3.0 – Diagnosis & Recovery Steps

By Chetan Rajasekaraiah

Posted in

It has been over a year since Google announced Penguin 2.0 update and we had shared our thoughts on it. Since Penguin 3.0 update was [...]

Google Panda 4.1 – Implications & Learnings

By Chetan Rajasekaraiah

Posted in

It’s now official, the new update to Panda is here. This follows Pierre Far’s post on Google+. This has been named Google Panda 4.1 as [...]

Surviving the post-Hummingbird era

By Chetan Rajasekaraiah

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Google officially released the Humming bird update almost a year ago on Sep 26, 2013 & we at Position2 had shared our thoughts [...]

Pigeon – Local Search Algorithm update from Google

By Chetan Rajasekaraiah

Posted in

One of the biggest updates to local search was announced just over a week ago. The last local search update was on 10/2012 (65-Pack [...]

The ‘must have’ SEO features for an ecommerce site

By Chetan Rajasekaraiah

Posted in

ECommerce/online shopping is the trend of the day. It will continue to grow and is expected to outrun ‘normal shopping’. At this pace, [...]

Useful Considerations for Responsive Web Design

By Chetan Rajasekaraiah

Posted in

Mobile internet penetration is growing at an exponential rate. According to a recent eMarketer study, four out of five global Internet [...]

Google’s Penguin 2.0 – Implications and Navigation Pointers

By Chetan Rajasekaraiah

Posted in

The launch of Google’s much awaited algorithm update propels us into an era of enhanced search experience. Penguin 2.0 was a much [...]