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Lopamudra Roy

Author: Lopamudra Roy

A digital marketing enthusiast, Lopamudra works as a Project Manager at Position². She helps clients manage and develop their marketing initiatives to empower their branding and grow their business. In her free time, she enjoys traveling and reading. https://in.linkedin.com/in/lroyc

Blogs by the author

Account-Based Marketing In 2018

By Lopamudra Roy

Posted in

Account-Based Marketing, or ABM, is when you approach B2B marketing strategically to reach out to potential customers. Also known as [...]

The Latest On AdWords Is What You Need To Know!

By Lopamudra Roy

Posted in

‘Change is the name of the game’ and who can advocate this more than Google? They have played a major role in the rapidly evolving [...]

Glocalization Helps Small Businesses Compete

By Lopamudra Roy

Posted in

Often, smaller businesses are wary of competing with a reputed brand, assuming that the bigger enterprises are more resourceful with an [...]