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Author: Rajiv Parikh

Blogs by the author

Coming Soon – New Position² Logo, Site & Products

By Rajiv Parikh

Posted in

On Monday June 15, we will be releasing the new Position² logo, site and solution set. After being in this search and social media [...]

Webinar Preview – Social Media Marketing: CPR for Email Marketing

By Rajiv Parikh

Posted in

This Wednesday, June 17th, I will be speaking at a Lyris sponsored webinar: Social Media Marketing: CPR for Email Marketers in a [...]

Tough Times, Tough Questions? Answers for Search and Social Media Marketing.

By Rajiv Parikh

Posted in

I was excited by the large turn-out at the Q&A session I hosted in Santa Clara at SMX West—the popular conference for online and [...]

Mumbai Attacks

By Rajiv Parikh

Posted in

I was sad to learn today about the coordinated attacks on Mumbai today. After just being there a few days ago, I can only hope that [...]

WebGuild Analytics and Social Media Event

By Rajiv Parikh

I recently spoke at a WebGuild event titled “Web Analytics: Measure Social Media Engagement.” Great panelists including [...]

US Advertising, Marketing Spend to Reach $412.4B in ‘08

By Rajiv Parikh

Outsell, a market research firm released the article below. From what I’ve seen the media spend number make sense. It shows that [...]

Search and Social Media – Making Sense for SaaS

By Rajiv Parikh

This is my article posted in the OpSource Newsletter: Search and Social Media – Making Sense for SaaS By Rajiv Parikh, CEO of [...]

Marketing During a Recession

By Rajiv Parikh

John Quelch, Marketing Professor at Harvard Business School discussed how to market during a recession in his HBS Working Knowledge [...]

Search Spend Way Up Though Economy Flat

By Rajiv Parikh

Posted in

In a previous post, I discussed how SEM would actually do well in a recession. Well see this NY Time article. Key quotes: “Google [...]

New PPC Whitepaper

By Rajiv Parikh

Posted in

Andreas has released a new PPC whitepaper from his book: Insider SEO & PPC. It is for all those that want to learn about PPC with [...]

Landing Pages – Gotta Have ‘Em

By Rajiv Parikh

Posted in

When you’ve been in this business for a while, you simply expect people to understand the value of landing pages. A meeting with [...]

Position² Client Testimonials

By Rajiv Parikh

Posted in

Given our rapid build-up, I thought it would be useful to list some of the testimonials we’ve received from a few of our clients. [...]

PPC for More Traffic, More Sales

By Rajiv Parikh

Posted in

For those who previously visited our site, you will see a new look. We have changed our tagline and added a whole host of content. We [...]

Justify your Search Engine Marketing Investment

By Rajiv Parikh

Posted in

Why spend money on marketing? To achieve a positive return on investment. If I put $1 in, how much do I get out? Does the return [...]

SEM: Myths vs. Reality About PPC (Paid Search Advertising

By Rajiv Parikh

Posted in

Given the prolific amount of opinions on Paid Search Advertising or PPC, I thought it would be helpful to share what we’ve [...]

Newspaper Ad Sales Decline – Is It Any Wonder?

By Rajiv Parikh

Posted in

A number of articles in the Wall Street Journal and the NY Times discuss the decline in newspaper advertising. Here’s a quote [...]