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Rajiv Parikh

Author: Rajiv Parikh

Rajiv Parikh is the Founder and CEO of Position2. For Rajiv, digital marketing provides the perfect intersection between economics, creativity, data, and technology. Rajiv has an MBA from Harvard Business School and a BS in Electrical Engineering from the University of New Hampshire.

Blogs by the author

WebGuild Analytics and Social Media Event

By Rajiv Parikh

I recently spoke at a WebGuild event titled “Web Analytics: Measure Social Media Engagement.” Great panelists including [...]

US Advertising, Marketing Spend to Reach $412.4B in ‘08

By Rajiv Parikh

Outsell, a market research firm released the article below. From what I’ve seen the media spend number make sense. It shows that [...]

Search and Social Media – Making Sense for SaaS

By Rajiv Parikh

This is my article posted in the OpSource Newsletter: Search and Social Media – Making Sense for SaaS By Rajiv Parikh, CEO of [...]

Marketing During a Recession

By Rajiv Parikh

John Quelch, Marketing Professor at Harvard Business School discussed how to market during a recession in his HBS Working Knowledge [...]