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Sanjeev Dhanaraj

Author: Sanjeev Dhanaraj

Sr. Director, Digital Transformation, Marketing & Strategic Alliances

With over 15 years of experience in IT, ITES and Digital Marketing, Sanjeev is an experienced professional with a strong understanding of technology and digital transformation. He has also worked on digital strategies for top brands like Pepsi, Samsung, P&G and LinkedIn.

Blogs by the author

Waterfalls and Frameworks: Two Key Takeaways from SiriusDecisions 2018 Summit

By Sanjeev Dhanaraj

The SiriusDecisions 2018 Summit was lined up with tons of activities, starting with a plethora of information about the SiriusDecisions [...]

Social Media Marketing:Our Journey

By Sanjeev Dhanaraj

We have been a part of the social media phenomenon since its advent. We’ve seen social media evolve and become an established marketing [...]

The Essentials of Brand Management through Social Media

By Sanjeev Dhanaraj

Every brand needs inputs from its customers, it helps understand their need, address their concerns and provide products/ services [...]