Evaluating B2B campaigns, Pinterest Tools, Competitive SEO Analysis and much more… | Best of the Week

This week’s hot news, events and videos from the online marketing and social media world.

Google Analytics Multi-Channel Funnels: Gaining insights into B2B campaignsFrom the Position² Blog This Week:

Evaluating B2B campaigns in a multi-channel environment

The excess of digital media channels today poses a fresh challenge to marketers. How do you evaluate a campaign performance in a multi-channel environment? Position²’s Analytics Team probed Google Analytics Multi-Channel Funnel Reports for insights. This is what we found.
Top Stories this Week: Social Media

Top Stories this Week: SEO, PPC and Digital Media


SEO 5 Common Mistakes Video of the Week
The New On-Page Optimization – Whiteboard Friday
Joanna is Director of Customer Acquisition & Engagement at SEOmoz. In this video, Joanna covers some advanced techniques that you can use to optimize your landing pages. By taking a look at how the web has changed we can make more informed decisions on how to optimize our pages and maximize their impact.
Maximize ROI with Performance Leads for B2B
Position² designs a custom lead generation program for you like a digital marketing agency would do. And yes – you pay only for leads delivered. This is unlike lead generation networks who leverage their existing networks or sites to generate leads by running your creative in their sites along with others and waiting for leads – also called Spray & Pray!Click here to know more! Click here to know more!


If you are reading this blog post via a RSS reader, please click here to subscribe.

Team Position²

Team Position²

Position2 is an innovative digital marketing agency that accelerates demand through integrated Content Marketing, Paid Acquisition, and Marketing Technology solutions. Our demand acceleration solutions map the buyer’s journey across multiple touch points such as search, social, mobile, media, and email. These integrated campaigns are powered by cutting-edge content creation, digital advertising, web design/development, marketing automation, and analytics. We serve hundreds of clients ranging from VC funded startups to Fortune 500 multinational firms. Our 200-member team is based in Silicon Valley and Bangalore and consists of marketing gurus, engineers, data scientists, writers, and designers. Founded in 2006, Position2 is backed by Accel Partners.