Marketing to Baby Boomers, The Rise of Social Advertising and much more… | Best of the Week

This week’s hot news, events and videos from the online marketing and social media world.

Marketing to Baby Boomers From the Position² Blog This Week:The Three Major Demographics for Online Marketers (Part 2): Marketing to Baby Boomers.
A growing number of baby boomers are taking advantage of online shopping and social media, which is why brands and online marketers need to keep this key demographic segment in mind while designing their marketing campaigns. In the second of our three part series, we focus on what marketers need to do to target this very important segment.
Top Stories this Week: Social Media

Top Stories this Week: SEO, PPC and Digital Media


Video of the Week Video of the Week
Funding Values Twitter at $8.4 Billion. Amir Efrati reports on the significance of fresh fundraising for Twitter, bringing the value of the site to $8 billion. He talks with Stacey Delo about the importance of the funder, Digital Sky Technologies.

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Team Position²

Team Position²

Position² is an Accel-backed company that accelerates demand through Content Marketing, Paid Acquisition, and Marketing Technology services. Our solutions are mapped to customer lifecycles across touchpoints including search, social, mobile, media, and email, and powered by cutting-edge creative, web dev, analytics, and marketing automation. Startups to Fortune 500 companies across verticals rely on our marketing gurus, engineers, data scientists, writers and designers to rapidly deploy and scale integrated marketing campaigns.