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Marketing to Women Online, Facebook Marketing Tips and much more… | Best of the Week

This week’s hot news, events and videos from the online marketing and social media world.

The Importance of Marketing to Women From the Position² Blog This Week:The Three Major Demographics for Online Marketers (Part 3):
The Importance of Marketing to Women

In the third installment of the ‘Three Major Demographics for Online Marketers’ series, the Position² team looks at the importance of marketing to women and how brands can benefit from focusing one of the largest audiences online.
Top Stories this Week: Social Media

Top Stories this Week: SEO, PPC and Digital Media

 

Video of the Week Video of the Week
How SAP Uses Communities to Connect With Customers. Mark Yolton, senior vice president of the SAP Community Network shares how SAP’s community of 2 million members from 200 countries is organized around business roles (such as developers, IT professionals and business process experts) to better engage with customers.

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Team Position²

Team Position²

Position2 is an innovative digital marketing agency that accelerates demand through integrated Content Marketing, Paid Acquisition, and Marketing Technology solutions. Our demand acceleration solutions map the buyer’s journey across multiple touch points such as search, social, mobile, media, and email. These integrated campaigns are powered by cutting-edge content creation, digital advertising, web design/development, marketing automation, and analytics. We serve hundreds of clients ranging from VC funded startups to Fortune 500 multinational firms. Our 200-member team is based in Silicon Valley and Bangalore and consists of marketing gurus, engineers, data scientists, writers, and designers. Founded in 2006, Position2 is backed by Accel Partners.