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Social Media Crisis Management, Google Panda 2.0 and much more… | Best of the Week

This week’s hot news, events and videos from the online marketing and social media world.

How to Manage a Social Media Crisis From the Position² Blog This Week:How to Manage a Social Media Crisis & Design a Communications Plan
As a marketer, you can never fully control what your customers say about your brand in the digital space; however, preparing yourself for a social media crisis will ensure you are not caught off guard. Here are some points to focus on while designing a crisis communications plan.
Top Stories this Week: Social Media

Top Stories this Week: SEO, PPC and Digital Media

 

Video of the Week Video of the Week

Frank Eliason Explains How To Handle Customer Complaints On Social Media. Frank Eliason, who is now senior vice president of social at Citi, talked customer service on social media with PR Daily publisher Mark Ragan. He founded Comcast Cares, a Twitter feed that responds to customer beefs, which has helped squelch some negative opinion of the cable giant.

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Team Position²

Team Position²

Position2 is an innovative digital marketing agency that accelerates demand through integrated Content Marketing, Paid Acquisition, and Marketing Technology solutions. Our demand acceleration solutions map the buyer’s journey across multiple touch points such as search, social, mobile, media, and email. These integrated campaigns are powered by cutting-edge content creation, digital advertising, web design/development, marketing automation, and analytics. We serve hundreds of clients ranging from VC funded startups to Fortune 500 multinational firms. Our 200-member team is based in Silicon Valley and Bangalore and consists of marketing gurus, engineers, data scientists, writers, and designers. Founded in 2006, Position2 is backed by Accel Partners.