Social Media Crisis Management, Google Panda 2.0 and much more… | Best of the Week

This week’s hot news, events and videos from the online marketing and social media world.

How to Manage a Social Media Crisis From the Position² Blog This Week:How to Manage a Social Media Crisis & Design a Communications Plan
As a marketer, you can never fully control what your customers say about your brand in the digital space; however, preparing yourself for a social media crisis will ensure you are not caught off guard. Here are some points to focus on while designing a crisis communications plan.
Top Stories this Week: Social Media

Top Stories this Week: SEO, PPC and Digital Media


Video of the Week Video of the Week

Frank Eliason Explains How To Handle Customer Complaints On Social Media. Frank Eliason, who is now senior vice president of social at Citi, talked customer service on social media with PR Daily publisher Mark Ragan. He founded Comcast Cares, a Twitter feed that responds to customer beefs, which has helped squelch some negative opinion of the cable giant.

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Team Position²

Position² is an Accel-backed company that accelerates demand through Content Marketing, Paid Acquisition, and Marketing Technology services. Our solutions are mapped to customer lifecycles across touchpoints including search, social, mobile, media, email and powered by cutting-edge creative, web dev, analytics, and marketing automation. Startups to Fortune 500 companies across verticals rely on our marketing gurus, engineers, data scientists, writers and designers to rapidly deploy and scale integrated marketing campaigns.