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Brand Monitor – Product Updates – January 2011

We’re delighted to announce a series of new updates to the Brand Monitor™ platform, and to give you a heads-up on some of the exciting features we’re working on!

Enhanced Daily Alerts, Reports and other Functionality Improvements

Enhanced Daily Alerts, Reports and other Functionality Improvements

  • Brand Monitor™ now has a new “Deep Dive” section under “Reports” which gives you a more detailed media breakup for each search bucket along with sentiment analysis. In phase two of our “Deep Dive” release, we will add advanced filtering functionality here.
  • Daily email alerts will contain data with a “high relevance score”, which means more focused and useful data into your inbox.
  • You can now set a default relevance score for each search topic.
  • Brand Monitor now has a new Tag Cloud for each search topic, with new filters for discovering keywords for each media type.

Geographic and Demographic Reach

Geographic and Demographic Reach

You can now discover the geographic and demographic reach of each search topic, via the dashboard and report pages.

The geographic breakup will show you the number of posts accumulated from each country. The demographic breakup has gender and age group graphs.

  • The geographic data is further broken into individual states in USA.
  • Demographics include an industry breakup for each gender.

In phase two, we’ll be adding in-depth state-wise geographic segregation for more countries and optimizing our charts.

LinkedIn Integration

LinkedIn Integration

Similar to Facebook integration now you can manage your LinkedIn profile via Brand Monitor™.

After adding your LinkedIn account you can see your connections’ status messages, application updates, profile changes, group activities and Q&A posts.

  • Comment or like status messages
  • Sentiment analysis on status message
  • Use filters to view specific type of LinkedIn network updates: status message, connection, application, profile update, group activities or Q&A posts.

Features We’re Working On [Coming Soon!]

  • Advanced LinkedIn and Facebook Integration
  • Advanced Geographic and Demographic reports

We’re committed to updating Brand Monitor™ every month with new features and capabilities. Try out these new features and let us know if you have any suggestions for us!

Team Position²

Team Position²

Position2 is an innovative digital marketing agency that accelerates demand through integrated Content Marketing, Paid Acquisition, and Marketing Technology solutions. Our demand acceleration solutions map the buyer’s journey across multiple touch points such as search, social, mobile, media, and email. These integrated campaigns are powered by cutting-edge content creation, digital advertising, web design/development, marketing automation, and analytics. We serve hundreds of clients ranging from VC funded startups to Fortune 500 multinational firms. Our 200-member team is based in Silicon Valley and Bangalore and consists of marketing gurus, engineers, data scientists, writers, and designers. Founded in 2006, Position2 is backed by Accel Partners.