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Profit on the Go: How to Boost Conversions on Mobile

By Team Position²

When it comes down to it, everything that happens in digital marketing has one simple aim – drive sales. Converting ad click [...]

To A/B Test or To Personalize?

By Team Position²

A/b testing or website personalization? These are two separate concepts each geared to deliver more effective marketing. Let’s examine [...]

Google Releases Universal Analytics For All

By Team Position²

Universal Analytics, which was in beta till now, has been launched by Google for everyone. According to Google, Universal Analytics [...]

Checklist to Develop User Personas for Your Website

By Team Position²

Images Source: Alex Morley Everyone knows that it’s important to have a website that is appealing, informative and technically updated. [...]