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Content Syndication: A Must for Your Digital Marketing Strategy

By Team Position²

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How to get your best content promoted on third party sites to drive brand awareness. Let’s start with a question – if you had to [...]

Identifying Personas to Drive Messaging That Works

By Srinath Reddy

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Over the years one of the major aspects of businesses – small or big, has been understanding who their customers are and how to [...]

Smart Money is in Digital Ads, Where is Yours?

By Team Position²

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Digital ad spend is increasing rapidly, with big brands allocating one third of budgets. It’s time for you to use digital ads to boost [...]

Google Introduces Pay by Viewable Impression in AdWords

By Team Position²

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Google AdWords has a brand new feature – Pay by Viewable Impressions. An ad is considered ‘viewable’ when at least 50% of the ad [...]