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Why Cross-Device Targeting is a New Marketing Battleground

By Team Position²

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Cross-device targeting is a way to track one user across multiple devices. The technique offers massive potential for marketers, but it [...]

How to Improve your Digital Marketing ROI Using Big Data

By Team Position²

Today we are in the middle of a radical shift in the way we interact and communicate with one another. Factors like democratization of [...]

Apple iAd Offers Retargeting Sans Cookies

By Team Position²

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Apple, a company that revolutionized cutting-edge gadgets is now trying to get a foothold in the lucrative mobile ads market that was [...]

How will Amazon Ad Network Affect Digital Marketers

By Team Position²

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Amazon is bolstering its ad network on the Internet with renewed vigor in order to give the industry veterans like Google a run for [...]