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Key to Successful Facebook Ad campaigns

By Apurva Lakhera

Posted in

890 million people are signing into Facebook every single day. Whether your potential customers are college students or CEOs, they’re [...]

Aiming for Diversity in Social Media Advertising

By Team Position²

Posted in

After a decade of astonishing growth, social media advertising can now safely claim to be part of the marketing mainstream. And yet in [...]

Easily Measure and Optimize Impact of LinkedIn Ads

By Darrel Williams

Posted in

LinkedIn conversion tracking, long a privilege for the chosen few, was rolled out to advertisers this August. Pixel-based conversion [...]

Facebook Is Testing 5-Star Ratings and Google AdWords Launches New Campaign Type

By Team Position²

Posted in

Facebook The social network is testing star ratings on Pages. This feature is being tested on the desktop version of Facebook with only [...]